MarTech Podcast ™ // Marketing + Technology = Business Growth

Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Despite the potential for success, audio advertising is often underutilized in the podcast industry due to its complex nature. However, companies like mowPod are making it easier for podcasters to leverage programmatic advertising for podcast growth. Today, Mike discusses using programmatic advertising to build your podcast community. Show NotesConnect With:Mike Wiston: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Paying for podcast downloads can be an effective strategy for reaching specific goals, such as monetization or meeting network requirements. However, without a clear goal in mind, paying for podcast downloads will only result in short-term spikes rather than long-term growth. Today, Mike discusses whether you should be paying for podcast downloads. Show NotesConnect With:Mike Wiston: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Self-educated buyers now conduct independent research before contacting sales reps. Thus, it's crucial for marketing and sales teams to coordinate their content efforts to attract and guide these buyers through the sales funnel. Today, Randy discusses marketing to self-educated buyers. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Due to the high levels of personalization provided by platforms such as Netflix, Spotify, and Amazon, consumers now expect a similar level of personalization from B2B and B2C brands. To meet these expectations, companies need to adapt by providing relevant and personalized content that can guide consumers through the buying journey. Today, Randy discusses what personalization actually means. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Consumers today have come to expect personalization when dealing with businesses, but if you don’t have the right content to solve their problems, they’ll move on to the next website. Content marketing’s biggest issue currently is that content isn’t being used effectively to push prospects through the buyer journey. Today, Randy discusses how to avoid the go-to-market trap. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, wraps up the conversation about marketing in Africa. Third-party cookies are almost out the door. And with the lack of data in Africa right now, what will marketing look like when cookies are gone? Today, Oti talks about preparing for a cookieless Africa. Show NotesConnect With:Oti Ukubeyinje: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oti Ukubeyinje, VP of product marketing and growth at Terragon Group, continues the chat about marketing in Africa. Digital marketing is based on data. So how can you effectively target in a marketplace that’s lacking in data? Today, Oti talks about CDPs and the lack of data in Africa. Show NotesConnect With:Oti Ukubeyinje: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, discusses marketing in Africa. Terragon Group is Africa’s leading data company. Why has a marketplace as large as Africa remained mostly untapped in this digital age? Today, Oti talks about whether you should be expanding your targeting into Africa. Show NotesConnect With:Oti Ukubeyinje: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. In a cookieless world, mobile marketing has the potential to be a particularly effective channel for reaching customers and first-party data collection. The intimate and always-on nature of mobile devices makes them a powerful tool for marketers looking to communicate with and build relationships with their customers and prospects. Today, Dimitiris discusses the advantages of cookieless mobile marketing. Show NotesConnect With:Dimitiris Maniatis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. Email, which often has a low open rate, is subject to spam filters and other challenges. On the other hand, RCS messaging allows for more personalized and interactive experiences within the messaging app, leading to higher conversion rates and better campaign performance. Today, Dimitiris discusses RCS messaging and whether it is a necessity for marketers. Show NotesConnect With:Dimitiris Maniatis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.