MarTech Podcast ™ // Marketing + Technology = Business Growth

David Finkelstein, CEO of BDEX, talks about data and technology. While ChatGPT has gained recent attention in the AI industry, many are unaware of the widespread use of AI in adtech. Previously, only large companies like Google, Facebook, and Amazon had the resources to leverage AI for adtech, but now, companies like BDEX are making these technologies more accessible to smaller businesses. Today, David discusses generative AI’s impact on adtech. Show NotesConnect With: David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amrita Mathur, VP of Marketing at Superside, talks about how to build a bulletproof marketing-led growth strategy. Even after prospects have spoken to your sales team and seen a demo, they might still be wondering how you differ from your competitors. However, good creative can help prospects quickly understand how your brand compares to a competitor and drive them through your buying cycle more efficiently. Today, Amrita discusses unlocking design for performance marketing. Show NotesConnect With: Amrita Mathur: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amrita Mathur, VP of Marketing at Superside, talks about how to build a bulletproof marketing-led growth strategy. In the B2B tech and SaaS world, it is uncommon for marketing to have a seat in the decision-making process from day one. Superside challenged the status quo and prioritized marketing from their startup days which resulted in hyper-growth for the company. Today, Amrita discusses marketing's growth-led playbook. Show NotesConnect With: Amrita Mathur: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Acquia’s Chief Marketing Officer, Lynne Capozzi, discusses the tech skills gap facing marketing teams. The marketing space is one that is constantly changing. And today as a marketer, you also need a strong background in data analytics to be successful. Today, Lynne shares her take on how the roles within marketing teams are changing. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company’s digital experiences. Modern consumers demand a highly customized user experience online. They expect the same value from brands both online and offline. Today, Lynne addresses creating digital experiences for the post pandemic consumer. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Seiyonne Suriyakumar, Head of Marketing at Superhuman, talks about identifying personas that will convert into loyal customers. Traditionally, marketers have focused on looking at the activity of a prospect or lead before they get into the product, but that’s only half of the equation. Instead, Superhuman looks at people within the product and uses that to identify users that might be a great fit for a potential expansion conversation. Today, Seiyonne discusses how Superhuman is expanding from product-led growth into product-led sales. Show NotesConnect With:Seiyonne Suriyakumar: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Seiyonne Suriyakumar, Head of Marketing at Superhuman, talks about identifying personas that will convert into loyal customers. The idea of building an email tool to improve the established email experience is intimidating, but Superhuman's open and excited approach created an intriguing story. Seven-plus years later, Superhuman has built a dedicated fan base and become a respected name in the technology community. Today, Seiyonne discusses how Superhuman created its loyal fan base. Show NotesConnect With:Seiyonne Suriyakumar: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Max Novak, Founder of Novacast, talks about how podcast booking campaigns create value for listeners and for brands. Podcasts can be a powerful tool to promote your brand, but getting yourself on the right show can be challenging. While direct outreach can work, establishing relationships and leveraging professional networks are often more effective in securing a spot as a guest. Today, Max discusses tech-driven ways to get on podcasts. Show NotesConnect With:Max Novak: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Max Novak, Founder of Novacast, talks about how podcast booking campaigns create value for listeners and for brands. If you’ve ever considered podcast guesting as part of your marketing campaign, now is the time to act as podcasts offer numerous benefits for brands. By putting a member of your organization in the guest seat, you create a deeper connection with your audience that can't be achieved through a traditional marketing campaign. Today, Max discusses whether podcast booking campaigns are actually effective. Show NotesConnect With:Max Novak: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.