MarTech Podcast ™ // Marketing + Technology = Business Growth

Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When things get tough, the trend is to retreat to paying for outcomes. As marketing budgets continue to get tighter and digital auction prices soar, marketers will need to make some drastic changes to their portfolios. Today, Robert talks about diversifying your marketing portfolio with partnerships. Show NotesConnect With:Robert Glazer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sterling Jackson, Head of Marketing at Aspire, explores what factors influence online brand trust. Video has a unique ability to engage viewers and convey a brand's message in a way that other forms of content simply can't match. Plus, with the ability to repurpose video content across multiple channels, it's a cost-effective investment in any brand's marketing strategy. Today, Sterling discusses why brands and creators are investing more in video content. Show NotesConnect With: Sterling Jackson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sterling Jackson, Head of Marketing at Aspire, explores what factors influence online brand trust. The era of high-trust commerce has arrived, and, to meet the demands of today's discerning consumers, brands are turning to influencers who share their values to establish trust. By leveraging these partnerships, brands are creating authentic connections with their target audience and making purchasing decisions easier than ever. Today, Sterling discusses the new era of high-trust commerce. Show NotesConnect With: Sterling Jackson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tejas Manohar, Co-CEO at Hightouch, talks about the importance and benefits of data warehousing. Traditional CDPs can be a time-consuming and complex process for larger enterprises with a lot of data. However, by eliminating the need for a separate source of truth, composable CDPs reduce the laborious processes and incomplete views that traditional CDPs often result in. Today, Tejas discusses why composable CDPs are your next-generation tech. Show NotesConnect With: Tejas Manohar: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tejas Manohar, Co-CEO at Hightouch, talks about the importance and benefits of data warehousing. Many marketing technology problems come down to the challenge of effectively activating data. However, many companies are starting to take a new approach to the issue by leveraging existing investments like their data warehouse to simplify the data activation process. Today, Tejas discusses the data warehouse and why it's your most powerful marketing tool. Show NotesConnect With: Tejas Manohar: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sounds Profitable Founder, Bryan Barletta, and Ben Shapiro, host of the MarTech podcast, discuss how they got into the B2B influencer business. Bryan and Ben have successfully built audiences and monetized their content. And they get a lot of questions about how they did it. Today, Bryan and Ben share their stories and tips for B2B influencer hopefuls. Show NotesConnect With: Bryan Barletta: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Austin Hankwitz and Jannese Torres, hosts of the Mind the Business podcast, share their thoughts on marketing your small business. Recording your journey, even mundane moments like fulfilling orders from your basement may not seem like a big deal at the time. However, capturing and sharing these moments as part of your brand's story can help to create a sense of authenticity and relatability that can be difficult to achieve through other marketing channels. Today, Austin and Jannese discuss marketing your small business. Show NotesConnect With: Austin Hankwitz: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt Swalley, Co-Founder and Chief Business Officer at Omneky, talks about how to use AI to boost sales. As platforms become more restricted with targeting, creative has become a major lever for distribution. But, with AI personalization, businesses can feed the platforms with a wealth of personalized content for ideal customer profiles, products, and platforms, increasing the effectiveness of distribution and ultimately driving sales. Today, Matt discusses increasing sales through AI personalization. Show NotesConnect With: Matt Swalley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin Tate, Chief Marketing Officer at Clearbit, talks about Clearbit’s B2B data activation platform for marketing intelligence. With accurate and diverse data sets, AI models can learn and make predictions with greater accuracy and reliability, driving better outcomes for businesses and their customers. Companies like Clearbit are playing a vital role by providing businesses with the necessary data to train their AI models effectively. Today, Kevin discusses how to power AI using data. Show NotesConnect With:  Kevin Tate: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin Tate, Chief Marketing Officer at Clearbit, talks about Clearbit’s B2B data activation platform for marketing intelligence. Clearbit's "Powered by Clearbit" program is designed for teams building data-powered products. By accessing Clearbit's company and customer data through APIs, product teams can make their systems smarter, personalize their products, and provide contextual experiences for end users. Today, Kevin discusses using Clearbit for building data-driven products. Show NotesConnect With:  Kevin Tate: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.