MarTech Podcast ™ // Marketing + Technology = Business Growth

Tejas Manohar, Co-CEO at Hightouch, talks about the importance and benefits of data warehousing. Traditional CDPs can be a time-consuming and complex process for larger enterprises with a lot of data. However, by eliminating the need for a separate source of truth, composable CDPs reduce the laborious processes and incomplete views that traditional CDPs often result in. Today, Tejas discusses why composable CDPs are your next-generation tech. Show NotesConnect With: Tejas Manohar: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tejas Manohar, Co-CEO at Hightouch, talks about the importance and benefits of data warehousing. Many marketing technology problems come down to the challenge of effectively activating data. However, many companies are starting to take a new approach to the issue by leveraging existing investments like their data warehouse to simplify the data activation process. Today, Tejas discusses the data warehouse and why it's your most powerful marketing tool. Show NotesConnect With: Tejas Manohar: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sounds Profitable Founder, Bryan Barletta, and Ben Shapiro, host of the MarTech podcast, discuss how they got into the B2B influencer business. Bryan and Ben have successfully built audiences and monetized their content. And they get a lot of questions about how they did it. Today, Bryan and Ben share their stories and tips for B2B influencer hopefuls. Show NotesConnect With: Bryan Barletta: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Austin Hankwitz and Jannese Torres, hosts of the Mind the Business podcast, share their thoughts on marketing your small business. Recording your journey, even mundane moments like fulfilling orders from your basement may not seem like a big deal at the time. However, capturing and sharing these moments as part of your brand's story can help to create a sense of authenticity and relatability that can be difficult to achieve through other marketing channels. Today, Austin and Jannese discuss marketing your small business. Show NotesConnect With: Austin Hankwitz: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt Swalley, Co-Founder and Chief Business Officer at Omneky, talks about how to use AI to boost sales. As platforms become more restricted with targeting, creative has become a major lever for distribution. But, with AI personalization, businesses can feed the platforms with a wealth of personalized content for ideal customer profiles, products, and platforms, increasing the effectiveness of distribution and ultimately driving sales. Today, Matt discusses increasing sales through AI personalization. Show NotesConnect With: Matt Swalley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin Tate, Chief Marketing Officer at Clearbit, talks about Clearbit’s B2B data activation platform for marketing intelligence. With accurate and diverse data sets, AI models can learn and make predictions with greater accuracy and reliability, driving better outcomes for businesses and their customers. Companies like Clearbit are playing a vital role by providing businesses with the necessary data to train their AI models effectively. Today, Kevin discusses how to power AI using data. Show NotesConnect With:  Kevin Tate: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin Tate, Chief Marketing Officer at Clearbit, talks about Clearbit’s B2B data activation platform for marketing intelligence. Clearbit's "Powered by Clearbit" program is designed for teams building data-powered products. By accessing Clearbit's company and customer data through APIs, product teams can make their systems smarter, personalize their products, and provide contextual experiences for end users. Today, Kevin discusses using Clearbit for building data-driven products. Show NotesConnect With:  Kevin Tate: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Nowadays, the home has become a fortress of consumer activity where people make significant purchasing decisions. Direct mail is making a resurgence as it allows brands to reach customers with relevance and respect, enabling consumers to consider products and services at their own leisure. Today, Jacob discusses why engaging customers at home matters most. Show NotesConnect With:  Jacob Ross: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Marketers are facing immense pressure to deliver results and are looking for new ways to evaluate and measure their marketing. The reality is that cookies are going away, but privacy regulations aren't, so brands need fresh ways to reach consumers with relevance and scale. Today, Jacob discusses the rise of offline digital channels. Show NotesConnect With:  Jacob Ross: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

William Tyree, Chief Marketing Officer of Revenue.io, wraps up discussions on maximizing your revenue. Nowadays, artificial intelligence can be used to pull information out of unstructured data. Revenue teams have also been using AI to improve their performance in several ways. Today, William talks about AI for revenue teams.  Show NotesConnect With: William Tyree: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.