Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. The rise of online platforms and the accessibility they offer has brought about a significant increase in online fraud and the emergence of what can be termed the "grifterverse." The pervasive nature of online fraud poses a significant challenge for marketers, as it undermines trust, hampers user experience, and threatens the overall effectiveness of marketing strategies. Today, Juan discusses the grifterverse. Show Notes
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