Co-Founder & CTO of Prizeout, Brendan Grove, delves into the intricacies of avoiding the pitfalls of building a product that faces marketing challenges. Prizeout, an advertising and financial technology company, specializes in putting money back into people's pockets through brand-funded offers available to various partners. Learn from Brendan about the strategies and insights needed to navigate the product development phase successfully and ensure alignment with market demands. Show NotesConnect With:Brendan Grove: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Laura Beussman, SVP of Marketing at CallRail, discusses unlocking hidden data within customer calls. CallRail, an AI-powered lead intelligence platform, enables businesses to confidently track and attribute each lead's marketing journey, manage all communication channels, and optimize marketing efforts using AI insights. Laura shares insights on leveraging technology for automated analysis of customer call data, integrating call data with marketing analytics, the impact of sentiment analysis, best practices for data privacy compliance, and applying customer call analysis to develop targeted marketing campaigns and enhance customer engagement. Show NotesConnect With:Laura Beussman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Laura Beussman, SVP of Marketing at CallRail, discusses understanding and optimizing the lead journey. In this episode, Laura shares her perspectives on understanding the lead journey and hidden data, challenges in lead attribution and visibility, enhancing lead journey personalization, success stories in lead journey optimization, and monitoring KPIs for lead journey success.  Show NotesConnect With:Laura Beussman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Karl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. In B2B marketing, achieving efficiency, saving time, saving money, and improving performance are top priorities. While quantitative data provides valuable insights into trends, quantitative data is equally important to ensure we're addressing customer pain points effectively. Today, Karl discusses qualitative and quantitative wins in B2B marketing.Connect With:Karl Van Buren: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Karl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. By harnessing marketing automation alongside human insight, businesses can leverage data effectively and optimize their strategies for success. It's the synergy between technology and human expertise that drives truly impactful marketing automation programs. Today, Karl discusses the delicate art of balancing marketing automation. Connect With:Karl Van Buren: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands. Establishing trust with consumers is crucial for brands, as it greatly influences purchasing decisions. Leveraging technology and first-party data presents brands with an opportunity to cultivate trust and deliver highly personalized experiences, fostering strong brand loyalty. Today, Spencer discusses ranking trust, privacy, affordability, and personalization.Connect With:Spencer Burke: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands.As AI enables deeper personalization, marketers must balance consumer desires for tailored experiences with concerns about data privacy and security. Consumers are skeptical about sharing personal data and demand transparency from brands regarding how their data is collected and used. Today, Spencer discusses what consumers want from brands.Connect With:Spencer Burke: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Strategic Consulting at Braze, Mariam Asmar, delves into the realm of competitive intelligence and marketing strategies. Discover how engaging with your perceived competitors can enhance your marketing endeavors by understanding the existing landscape and defining your brand differentiators. Mariam sheds light on the importance of determining unique selling points to stand out in the market. Show NotesConnect With:Mariam Asmar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Strategic Consulting, Mariam Asmar, from Braze, a leading customer engagement platform, delves into collaborative and AI challenges for marketers. Discover how leveraging collaboration and AI can revolutionize marketing strategies, enhancing customer engagement and brand loyalty. Join Mariam as she shares insights on navigating the evolving landscape of marketing technologies to drive impactful customer connections. Show NotesConnect With:Mariam Asmar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the world of marketplace marketing measurement. Unveiling the importance of understanding competitive intelligence and marketing strategies, Jed sheds light on how analyzing competitors can enhance your marketing business. Discover how identifying your brand differentiators can set you apart in the market. Show NotesConnect With:Jed Clevenger: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.