MarTech Podcast ™ // Marketing + Technology = Business Growth

Today’s the 3rd installment of SMS Marketing Week. So far this week, Brian and I have talked about the importance of SMS marketing and personalization. Yesterday, we talked about how to scale your SMS list. Today, we're going to continue the conversation, talking a little bit more about copy and creative and how to create value added SMS strategies. Show NotesConnect With: Brian Long: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd installment of a 5 part episode of our SMS Marketing Week. Yesterday, Brian and I kicked off SMS marketing week talking about the importance of SMS marketing and how to personalize some of your SMS campaigns. Today, we're going to talk about how to scale your SMS marketing list. Show NotesConnect With: Brian Long: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to SMS Marketing Week on the MarTech podcast. This week, we're going to talk about the strategies, tactics and tools you need to implement a successful SMS marketing strategy. With us today is Brian Long, Co-Founder and CEO of Attentive which is a personalized text messaging platform for innovative brands and organizations that can quickly become a top three revenue channel. using real time behavioral data, attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. For today, Brian and I discuss the importance of SMS personalization. Show NotesConnect With: Brian Long: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

An expert guide to CRO Tests & Tools -- Chris Dayley // SmartCRO. Show NotesConnect With: Chris Dayley: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Crafting a value prop that resonates with your traffic -- Chris Dayley // SmartCRO. Show NotesConnect With: Chris Dayley : Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We’ve come to the final installment of our Marketing Superstar Week with Rand Fishkin, Founder and CEO of SparkToro. So far this week, Rand and I have talked about his tips for building a startup that matches the goals of the founder, how to learn from your customers how to build a product led marketing team. Initially, we talked about his number one tip for marketers that emails more important than anything. Today, we're gonna wrap up marketing superstar week by talking to Rand to understand how he leverages his influence as a marketer. Show NotesConnect With: Rand Fishkin : Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 4th installment of Marketing Superstar Week with Rand Fishkin of SparkToro. So far this week, Rand and I have talked about his tips for building a startup that matches the founders goals. We talked a little bit about learning from your customers and developing your market. Yesterday, we talked about building a product lead marketing team and today, we're going to continue the conversation and Rand's gonna give us his number one tip for marketers, hint emails are kind of a big deal. Show NotesConnect With: Rand Fishkin : Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our 3rd installment of Marketing Superstar Week. So far this week, Rand and I have talked about his lessons for building a startup that fits the founder. Yesterday, we talked about how to learn from your customers to market your business. Today, we're going to continue the conversation, talking about product lead marketing tips. Show NotesConnect With: Rand Fishkin : Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today’s the 2nd installment of our Marketing Superstar Week with Rand Fishkin of Sparktoro. So far this week, Rand and I have talked about his tips for building a startup, including a little bit about market capitalization and trying to build the business that's right for you as the founder. Today we're going to talk more about his experience actually developing businesses, starting with how Rand learns from his customers and market. Show NotesConnect With: Rand Fishkin : Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Marketing Superstar Week on the Martech Podcast. Every day this week, we're talking to one of the most well-recognized marketers in the world: Rand Fishkin. Rand is Co-founder and CEO of SparkToro, which helps entrepreneurs, marketers and product folks of all stripes uncover the publications and people that influence their target audience. SparkToro’s powerful data set contains 70 million public web and social profiles with a simple to use research tool that's free to try. Prior to founding SparkToro, Rand was the founder of Moz, a leader in the field of search engine optimization, tools, resources and community. He's also the author of multiple books, including the art of SEO, inbound marketing and SEO and his most recent work Lost and Founder. Here's the first installment of Marketing Superstar Week where Rand and I discuss his tips for building a startup. Show NotesConnect With: Rand Fishkin : Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.