MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Apr 17, 2021 • 25min
Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan
Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan. Show NotesConnect With: Helene Parker: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 16, 2021 • 15min
Why High-Growth Startup Should Consider Category Creation -- Josh Lowman // Gold Front
This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category and today we're going to continue the conversation by talking about why high growth startups should consider category creation as a marketing strategy. Show NotesConnect With: Josh Lowman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 15, 2021 • 18min
What It Takes To Build Your Own Category -- Josh Lowman // Gold Front
Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowman, Founder of Goldfront, which is the original category creation studio. Goldfront helps founders and marketing leaders create new market categories through category strategy, branding, experience design and video production. For today, Josh and I are going to talk about what it takes to build your own category. Show NotesConnect With: Josh Lowman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 14, 2021 • 15min
Leveraging Hubspot For Marketing Automation -- Natalie Furness // NIAM Marketing Agency
This is the last part conversation with Natalie Furness, Managing Director at Niam. So far this week, Natalie and I have talked about why fractional cmo relationships work. Yesterday, we talked about marketing B2B to see marketplaces and today, we're going to wrap up our conversation talking about a specialty of Niam and Natalie's experience leveraging hubspot for marketing automation. Show NotesConnect With: Natalie Furness: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 13, 2021 • 15min
Marketing B2B2C Marketplaces -- Natalie Furness // NIAM Marketing Agency
This is the 2nd part conversation with Natalie Furness of Niam. Yesterday, Natalie and I started our conversation talking about how fractional cmo relationships work. Today ,we're going to talk about marketing B2B to see marketing places. Show NotesConnect With: Natalie Furness: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 12, 2021 • 18min
Do Fractional CMO Relationships work? -- Natalie Furness // NIAM Marketing Agency
Welcome to the MarTech podcast. Today we're going to discuss finding the right resources for your business. Joining us is Natalie Furness, Managing Director of Niam, which is an agency on a mission to give businesses more time to make their impact by building world class automated customer experiences for sales and marketing. For our episode , Natalie and I are going to discuss whether fractional CMO relationships actually work. Show NotesConnect With: Natalie Furness: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 11, 2021 • 13min
How TikTok Stacks Up To Social Media Giants -- Amine Bentahar // Advantix Digital
How TikTok Stacks Up To Social Media Giants -- Amine Bentahar // Advantix Digital. Show NotesConnect With: Amine Bentahar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 10, 2021 • 22min
The Experimental Marketing Channel Playbook -- Amine Bentahar // Advantix Digital
The Experimental Marketing Channel Playbook -- Amine Bentahar // Advantix Digital. Show NotesConnect With: Amine Bentahar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 9, 2021 • 11min
How SMS Marketing Drives Incremental Revenue -- Brian Long // Attentive
Welcome to the last installment of SMS Marketing Week with Brian Long of Attentive. So far this week, Brian and I have talked about the importance of SMS and personalization, how to scale your SMS list, creating value added SMS. Yesterday, we talked about building two way interactions with your customers. Today, we're going to wrap up SMS Marketing Week talking about how you can use SMS to drive incremental revenue. Show NotesConnect With: Brian Long: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 8, 2021 • 12min
Building Two-Way Interaction Via SMS -- Brian Long // Attentive
This is the 4th installment of SMS Marketing Week. So far this week, Brian and I have talked about the importance of SMS marketing and how to personalize your messages. We talked about how to scale your SMS marketing list and how to add value with the messages you're sending. Today, we're going to talk about building two way interaction loops via SMS. Show NotesConnect With: Brian Long: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
