My Daily Business Podcast

In this episode, Fiona chats with Laura Thompson (Gunditjmara) and Sarah Sheridan of Clothing the Gaps about aligning business with personal values and making impactful decisions. They share their inspiring journey of creating a values-driven brand that supports First Nations people in Australia. Tune in!You'll Learn How To:Transition from health promotion to creating a social enterpriseThe Free the Flag campaign and its significanceImportance of creating quality educational contentStrategies for small businesses to influence social changeBalancing business operations with social justice goalsElevating other causes and sharing platformsCultivating a supportive and purpose-driven team cultureStaying true to the vision amidst challengesImportance of aligning business with personal valuesMaking impactful decisions and changing course when necessaryBuilding a community-focused brandMarketing strategies involving community engagement and visibilityChallenges and rewards of running a social enterpriseImportance of strong legal foundations in partnershipsStrategies for maintaining motivation and creativity in businessBenefits of transparency, trust, and strong communication in partnershipsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this episode, Fiona discusses the crucial practice of determining your business's survival rate. She also talks about the importance of building a financial buffer, especially in uncertain economic times. Tune in!You'll Learn How To:Importance of knowing your survival rateBuilding a financial bufferManaging business expenses and personal financesStrategies for accumulating emergency fundsAssessing essential and non-essential spendingImportance of financial planning in uncertain timesTips for maintaining financial stabilityGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this episode, Fiona chats with Gareth and Cat of Tarts Anon. They share their insights on sustaining a business in the fast-paced world of hospitality. They discuss the challenges and triumphs of growing their tart-making business. Tune in!You'll Learn How To:Challenges and growth during the pandemicBalancing technical skills with business demandsMarketing and community-building through social mediaThe transition from home kitchen to commercial spaceStaff management and maintaining qualityVisual branding and aesthetic decisionsStrategies for business growth in the food industryImportance of continuous learning and experience in businessSustaining a business beyond the initial excitementImportance of focusing on trade and innovationTransition from doing everything in the business to hiring expertsInfluence of hospitality career on business developmentChallenges and achievements in their business journeyBalancing business responsibilities with personal life and familyGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this episode, Fiona shares a quick tip on defining and showcasing your brand values. Offering a practical exercise to help align your business with these values. Tune in!You'll Learn How To:The importance of brand values in businessExercise to define brand values: writing a brand eulogyExamples of values and their impact on brand perceptionAligning marketing and content strategies with brand valuesBusiness to BrandGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this episode, Fiona chats with Shehreen, founder of 71 Bay, a homewares business that partners with female artisans in Bangladesh. Shehreen talks about the challenges of balancing multiple roles and her commitment to sustainability and fair trade. Tune in!You'll Learn How To:The inspiration behind 71 BayMoving from Bangladesh to MelbourneCombining creative and business aspectsThe significance of Jute and Kantha productsChallenges in running an international businessCreating sustainable and ethical supply chainsCombining motherhood with entrepreneurshipTime management strategiesCommunity and support networks for business ownersThe role of deep rest in productivityAdvice for aspiring ethical business ownersUseful business resources and toolsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this episode, Fiona explores a fun and insightful activity to help you think about your business and life in new ways. Learn how to create your dream advisory board and discover the benefits it can bring to your personal and professional growth. Tune in!You'll Learn How To:Definition and purpose of an advisory board vs. a board of directorsSteps to create your dream advisory boardIdentifying key areas of expertiseExamples of potential advisors and their rolesUtilizing available resources Practical tips for leveraging your network Encouragement to apply the exercise to both business and personal life.Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this episode, Fiona shares her personal journey of evolving her business over nine years. Learn how aligning her business with her values has allowed her to thrive. Tune in!You'll Learn How To:Personal business journey and evolutionThe importance of aligning business Experiences with corporate consulting Impact of personal eventsInitial steps and strategies for starting a businessDeveloping and offering workshops and coursesBuilding a business that supports life balance and well-beingChallenges and lessons learned from working with clientsStrategies for marketing and growing a small businessThe role of strategic partnerships in business growthInsights from working with a business coachLaunching and testing group coaching and coursesManaging a business while on maternity leaveDealing with personal challengesThe impact of COVID-19 on business and personal lifeExpanding the business globally through podcasts and booksMaintaining work-life balance and prioritising healthRebranding the business to align with future goalsThe importance of aligning business practices with personal valuesCoping with significant personal losses and their impact on business decisionGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this quick tip episode, Fiona explores the idea of hardships in business. Drawing inspiration from the Netflix show "One Day," we reflect on the journey of overcoming challenges and finding hope. Tune in!You'll Learn How To:Overview and praise for the Netflix show "One Day"A personal reflection on grief and its parallels to business challengesThe concept of overcoming difficult tasks in businessEncouragement for listeners facing current hardshipsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this episode, Kaity Griffin delves into the nuances of advanced Google Ads strategies. She also shares insights on the rise of AI in marketing and her journey to creating a successful business while maintaining a work-life balance. Tune in!You'll Learn How To:Basic overview and evolution of Google AdsImportance of conversion tracking in ad campaignsThe strategy behind keyword research and targetingComparison between Google Ads and Meta adsMistakes to avoid when setting up Google AdsUsing tools and methods for effective keyword researchMetrics to track for assessing Google Ads performanceTips for crafting effective ad copy and visuals for Google AdsImportance of key phrases in Google AdsUse of competitor and brand campaignsStrategies for Optimising Google AdsLegalities of using trademarks in ad copyImpact of AI on marketing and ad managementKaity's approach to leveraging automation and AI toolsBalancing business growth with family lifeMarketing strategies for small businesses and digital agenciesRole of continuous learning and investing in educationPersonal achievements and business milestonesGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingYou can sign up to learn more about Google Ads at Profitable Promotion  or try out Kaity's Bootcamp first. Connect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this episode, Fiona explores the importance of content pillars and buckets. Learn how to structure your content strategy to resonate with your target audience. Tune in!You'll Learn How To:Introduction to content pillars and content bucketsDifferentiating between content pillars and content bucketsExamples of effective content pillarsStrategies for creating engaging contentImportance of aligning content with brand identityTips for maintaining fresh and relevant contentAnalysis of audience engagement with different content bucketsPersonal experiences in creating content strategiesAnnouncing Group Coaching and scholarship opportunitiesGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.