
Matters of Experience
Matters of Experience is a podcast about the creativity, innovation, and psychology driving designed experiences and encounters. Each week Abby and Brenda dig into the who, how, so what and why of exhibitions, branded experiences, events, spectaculars, and all the crazy things designers and creatives are putting out there for people who just can’t get enough.
Latest episodes

May 31, 2023 • 26min
Unsung Heroes with Mike McCarthy
Behind the scenes of every immersive experience, an unsung hero is translating the visions and ideas of designers into tangible realities. This week’s guest, Mike McCarthy, is that unsung hero. Mike, the Vice President of Design Communications Ltd (DCL), is an internationally recognized custom fabricator of architectural specialty products and large-scale construction and renovation projects. Mike joins the podcast to discuss his career and provides insights into designing more successful experiences.Show Notes:SEGDMassachusetts Business RoundtableIf you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

May 17, 2023 • 27min
Feelings aren't Facts with Joe Federbush
This week on Matters of Experience, we chat KPIs to ROIs in a way that won’t make you ZZZ. Metrics maestro, Joe Federbush, President & Chief Strategist of EVOLIO Marketing, joins the podcast to discuss humanizing data, measuring emotion, and searching for sentiment to help brands develop the most impactful experiences.If you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

May 3, 2023 • 31min
Mob Museum Mentality with Jonathan Ullman
Las Vegas, the Entertainment Capital of the World, known for its bright lights and big casinos, isn’t necessarily the city that comes to mind when you think about where to travel to discover an immersive museum experience. But believe it or not, it is. This week’s guest is Jonathan Ullman, President and CEO of the Mob Museum, a one-of-a-kind cultural institution exploring the ongoing power struggle between organized crime and law enforcement through hands-on exhibits, multimedia displays, and engaging artifacts. He shares his thoughts on how the environment and exhibitions at the Mob Museum use education, entertainment, and empathy to challenge perceptions.Show Notes: Gallagher & AssociatesInteractive Experiences - The Mob MuseumFirearm Training Simulator - The Mob MuseumThe Speakeasy - The Mob MuseumIf you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

Apr 19, 2023 • 30min
An American Immigrant and Migrant Experience with Annie Polland
The American story is an immigrant story, and in the Lower East Side of New York City, the Tenement Museum provides a voice for immigrants who have often been forgotten or marginalized. This week’s guest is Dr. Annie Polland, President of the Tenement Museum. She joins Abby and Brenda to discuss the importance of celebrating the enduring stories of real people and real families who immigrated and migrated to America in the late 19th and early 20th centuries.Show Notes:American Jewish Historical SocietyAmazon.com: Annie Polland: BooksYour Story, Our Story | Tenement MuseumStreets of Old MilwaukeeThe Washington Post’s Lede Lab takes readers inside the Tenement Museum in New York City using high-resolution photogrammetryTenement Museum Virtual Tour using Photogrammetry - Washington PostAnnual Gala | Tenement MuseumIf you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

Apr 5, 2023 • 27min
Data-Driven Designed Experiences with Cathy Sigmond
Ever wonder who museums and cultural organizations call to learn how to better connect with their audiences and visitors? It’s this week’s special guest, Cathy Sigmond, Head of Strategy at Kera Collective. She uses data and insights to help museums paint a big picture of how to better shape visitor experiences. She joins the podcast to discuss her role as an expert in design-based and qualitative research, helping museums shape experiences that spark curiosity and make a positive, lasting difference in people’s lives.Show Notes:Made By UsIf you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

Mar 22, 2023 • 26min
The Object of it All
What do a pajama case and a horse’s head have in common? Nothing to most of us, but they are both objects with significant meaning to each of our hosts. This week’s episode is about objects — our relationship to them in our everyday lives, their role in museum environments, and how exhibit designers can make meaningful connections with them.Show Notes: Museums Health and Healing Projects | ObjectdynamicsPsychotherapeutic Object DynamicsMuseum Objects, Health and Healing BookIf you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

Mar 8, 2023 • 28min
The Art of Storytelling with Yan Vizinberg
What is a story? Do experiences have to tell a story? Does storytelling exist in museums? In this week’s episode, we’ll dissect what a story is and what it isn’t with writer, filmmaker, and co-founder of Lorem Ipsum Corp, Yan Vizinberg. From the power of storytelling in films and literature to its impact on designed spaces and museums, this episode will explore the many ways in which stories can shape our world and influence the way we connect people, convey ideas, and inspire change.Show Notes:Immersive Van Gogh NYCBeyond King TutJonathan GottschallIf you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

Feb 23, 2023 • 22min
Empathy in Design with Elif Gokcigdem
This week's guest is Elif Gokcigdem, a leading voice in the field of empathy and the founding president of ONE, a non-profit organization dedicated to fostering compassion in individuals, communities, and institutions around the world.In this episode, we'll delve into why empathy in design is crucial to creating meaningful and impactful experiences on an individual level and, more importantly, how to use empathy to promote change and compassion on a societal level, fostering a sense of shared humanity.Show Notes:Designing for Empathy SummitFostering Empathy Through Museums – Elif GokcigdemWhat is IPOP?The Mob MuseumIf you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

Feb 8, 2023 • 28min
The Spectacular with Chris Wangro
This week, we explore the sensational and spectacular with one-time circus ringmaster, former Director of Special Events for the City of New York, and producer impresario Chris Wangro. Known as a master of community building and spectacle, he’s worked with a variety of legends, from Dolly Parton to the Dalai Lama. He is credited with reinstating “Mega-Events” to Central Park, where he oversaw the three largest public events in the park’s history and masterminded numerous benchmark events for environmental, humanitarian, and social justice organizations worldwide.Show Notes:Little AmalThe Lawn On D - Home | Signature BostonSwing Time - Höweler + YoonVirtual Concert In The Metaverse: The Future of the Musical IndustryIf you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.

Jan 25, 2023 • 26min
Museums & War with Jasminko Halilovic
“It all started when I put online a simple question: What does childhood in war mean for you?” - Jasminko HalilovicIn a world affected by tension, polarization and war, can museums act as a voice for love, unity, and peace? This week’s guest tackles this very question. Jasminko Halilovic is the founder and managing director of the War Childhood Museum, and in this episode shares how a book about objects and their stories from war survivors inspired the birth of a museum.Show Notes: War Childhood MuseumA Museum Where Every Object Helped a Child Endure War - The New York TimesBook 'War Childhood'THE MUSEUM OF INNOCENCE | Masumiyet MüzesiICOM – Museum DefinitionIf you have any comments, suggestions or questions about the show please send an email to ask@loremipsumcorp.com.A transcript of this episode can be found at loremipsumxd.com/matters-of-experience.
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