

The Obvious Choice
Jonathan Goodman
Forget becoming an influencer.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
Episodes
Mentioned books

Nov 11, 2021 • 18min
Episode 26 - Big Egos And The Fitness Industry
In this episode, Jon and Amber talk about having an ego in the fitness industry and how you should start thinking about it. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased educational materials from us with over 20 million visitors to our website. https://www.theptdc.com/online-traine... 🎧 Listen to Us On Apple Podcast - https://podcasts.apple.com/us/podcast... Stitcher - https://www.stitcher.com/show/its-pos... Spotify - https://open.spotify.com/show/20veRnz... 🎙️ The Online Trainer Show Learn to take better care of your online clients and build a profitable business. Jonathan Goodman, the #1 online training strategist, has helped over 50,000 fitness and nutrition coaches create real and lasting change in their lives. In this podcast, he's joined by Amber Reynolds, program director for the Online Trainer Academy. Let Jon and Amber declutter your mind by teaching you the strategies and tactics you need in order to have the business you deserve so that you can live the life of your dreams full of freedom, fulfillment, and purpose. New episodes every Tuesday and Thursday.

Nov 9, 2021 • 21min
Episode 25 - How do I Get My Clients To Be Raving Fans And Encourage Referrals
In this episode, Jon and Amber dive into how to get your clients to refer you that works better than trying to bribe them with gift cards. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased educational materials from us with over 20 million visitors to our website. https://www.theptdc.com/online-traine... 🎧 Listen to Us On Apple Podcast - https://podcasts.apple.com/us/podcast... Stitcher - https://www.stitcher.com/show/its-pos... Spotify - https://open.spotify.com/show/20veRnz... 🎙️ The Online Trainer Show Learn to take better care of your online clients and build a profitable business. Jonathan Goodman, the #1 online training strategist, has helped over 50,000 fitness and nutrition coaches create real and lasting change in their lives. In this podcast, he's joined by Amber Reynolds, program director for the Online Trainer Academy. Let Jon and Amber declutter your mind by teaching you the strategies and tactics you need in order to have the business you deserve so that you can live the life of your dreams full of freedom, fulfillment, and purpose. New episodes every Tuesday and Thursday.

Nov 4, 2021 • 39min
Episode 24 - How To Build Relationships Without Being Weird
In this episode, Amber and Sam get together to help coaches learn how to build relationships with potential clients and with others in our industry without being weird about it. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased educational materials from us with over 20 million visitors to our website. https://www.theptdc.com/online-traine... 🎧 Listen to Us On Apple Podcast - https://podcasts.apple.com/us/podcast... Stitcher - https://www.stitcher.com/show/its-pos... Spotify - https://open.spotify.com/show/20veRnz... 🎙️ The Online Trainer Show Learn to take better care of your online clients and build a profitable business. Jonathan Goodman, the #1 online training strategist, has helped over 50,000 fitness and nutrition coaches create real and lasting change in their lives. In this podcast, he's joined by Amber Reynolds, program director for the Online Trainer Academy. Let Jon and Amber declutter your mind by teaching you the strategies and tactics you need in order to have the business you deserve so that you can live the life of your dreams full of freedom, fulfillment, and purpose. New episodes every Tuesday and Thursday.

Nov 2, 2021 • 25min
Episode 23 - What Are My First Steps In Creating My Online Training Business
In this episode, Amber and Alex dive into the very first steps you should be taking when creating your online training business - they may not be the ones you're thinking. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased educational materials from us with over 20 million visitors to our website. https://www.theptdc.com/online-traine... 🎧 Listen to Us On Apple Podcast - https://podcasts.apple.com/us/podcast... Stitcher - https://www.stitcher.com/show/its-pos... Spotify - https://open.spotify.com/show/20veRnz... 🎙️ The Online Trainer Show Learn to take better care of your online clients and build a profitable business. Jonathan Goodman, the #1 online training strategist, has helped over 50,000 fitness and nutrition coaches create real and lasting change in their lives. In this podcast, he's joined by Amber Reynolds, program director for the Online Trainer Academy. Let Jon and Amber declutter your mind by teaching you the strategies and tactics you need in order to have the business you deserve so that you can live the life of your dreams full of freedom, fulfillment, and purpose. New episodes every Tuesday and Thursday.

Oct 28, 2021 • 26min
Episode 22 - How To Set Up Your Social Media Profile For Success
In this episode, Amber and Alex help you with the key components of setting up your social media profile for business visibility and lead generation. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased educational materials from us with over 20 million visitors to our website. https://www.theptdc.com/online-traine... 🎧 Listen to Us On Apple Podcast - https://podcasts.apple.com/us/podcast... Stitcher - https://www.stitcher.com/show/its-pos... Spotify - https://open.spotify.com/show/20veRnz... 🎙️ The Online Trainer Show Learn to take better care of your online clients and build a profitable business. Jonathan Goodman, the #1 online training strategist, has helped over 50,000 fitness and nutrition coaches create real and lasting change in their lives. In this podcast, he's joined by Amber Reynolds, program director for the Online Trainer Academy. Let Jon and Amber declutter your mind by teaching you the strategies and tactics you need in order to have the business you deserve so that you can live the life of your dreams full of freedom, fulfillment, and purpose. New episodes every Tuesday and Thursday.

Oct 26, 2021 • 21min
Episode 21 - How And When Do I raise My Prices?
In this episode, Amber and Jason discuss strategies and some philosophies around not only how to raise your prices, but when you should look at doing it. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased educational materials from us with over 20 million visitors to our website. https://www.theptdc.com/online-traine... 🎧 Listen to Us On Apple Podcast - https://podcasts.apple.com/us/podcast... Stitcher - https://www.stitcher.com/show/its-pos... Spotify - https://open.spotify.com/show/20veRnz... 🎙️ The Online Trainer Show Learn to take better care of your online clients and build a profitable business. Jonathan Goodman, the #1 online training strategist, has helped over 50,000 fitness and nutrition coaches create real and lasting change in their lives. In this podcast, he's joined by Amber Reynolds, program director for the Online Trainer Academy. Let Jon and Amber declutter your mind by teaching you the strategies and tactics you need in order to have the business you deserve so that you can live the life of your dreams full of freedom, fulfillment, and purpose. New episodes every Tuesday and Thursday.

Oct 21, 2021 • 19min
Episode 20 How Do I Coach A Demographic That Isn't Me
In this episode, Amber and Ren dive into what steps you can take to learn about and to attract a demographic that you may not be a part of. 🌱Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased educational materials from us with over 20 million visitors to our website. https://www.theptdc.com/online-traine... 🎧 Listen to Us On Apple Podcast - https://podcasts.apple.com/us/podcast... Stitcher - https://www.stitcher.com/show/its-pos... Spotify - https://open.spotify.com/show/20veRnz... 🎙️ The Online Trainer Show Learn to take better care of your online clients and build a profitable business. Jonathan Goodman, the #1 online training strategist, has helped over 50,000 fitness and nutrition coaches create real and lasting change in their lives. In this podcast, he's joined by Amber Reynolds, program director for the Online Trainer Academy. Let Jon and Amber declutter your mind by teaching you the strategies and tactics you need in order to have the business you deserve so that you can live the life of your dreams full of freedom, fulfillment, and purpose. New episodes every Tuesday and Thursday.

Oct 19, 2021 • 20min
Episode 19 Why Would Anyone Work With Me Vs Another Big Name Coach
In this episode, Jon and Amber tackle the big imposter syndrome issue of why a client would want to work with you over someone else. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased educational materials from us with over 20 million visitors to our website. https://www.theptdc.com/online-traine... 🎧 Listen to Us On Apple Podcast - https://podcasts.apple.com/us/podcast... Stitcher - https://www.stitcher.com/show/its-pos... Spotify - https://open.spotify.com/show/20veRnz... 🎙️ The Online Trainer Show Learn to take better care of your online clients and build a profitable business. Jonathan Goodman, the #1 online training strategist, has helped over 50,000 fitness and nutrition coaches create real and lasting change in their lives. In this podcast, he's joined by Amber Reynolds, program director for the Online Trainer Academy. Let Jon and Amber declutter your mind by teaching you the strategies and tactics you need in order to have the business you deserve so that you can live the life of your dreams full of freedom, fulfillment, and purpose. New episodes every Tuesday and Thursday.

Oct 14, 2021 • 18min
Episode 18 How To Generate Ideas That Your Ideal Clients Care About
In this episode, Jon and Amber answer how to generate ideas but also answer the more important question you should be asking - how to actually present ideas in a way your ideal clients care about. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased educational materials from us with over 20 million visitors to our website. https://www.theptdc.com/online-traine... 🎧 Listen to Us On Apple Podcast - https://podcasts.apple.com/us/podcast... Stitcher - https://www.stitcher.com/show/its-pos... Spotify - https://open.spotify.com/show/20veRnz... 🎙️ The Online Trainer Show Learn to take better care of your online clients and build a profitable business. Jonathan Goodman, the #1 online training strategist, has helped over 50,000 fitness and nutrition coaches create real and lasting change in their lives. In this podcast, he's joined by Amber Reynolds, program director for the Online Trainer Academy. Let Jon and Amber declutter your mind by teaching you the strategies and tactics you need in order to have the business you deserve so that you can live the life of your dreams full of freedom, fulfillment, and purpose. New episodes every Tuesday and Thursday.

Oct 12, 2021 • 13min
Episode 17 - How To Move Your Business Into A Hybrid Model
In this episode, Jon and Amber talk about transitioning your business into a hybrid model and why Jon hates the term "hybrid" (even though he created the term). 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased educational materials from us with over 20 million visitors to our website. https://www.theptdc.com/online-trainer-academy-certification/ 🎧 Listen to Us On Apple Podcast - https://podcasts.apple.com/us/podcast/the-online-trainer-show/id1468193055 Stitcher - https://www.stitcher.com/show/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=r7pZbv3TTN-LzCTK5Wllcw&dl_branch=1 🎙️ The Online Trainer Show Learn to take better care of your online clients and build a profitable business. Jonathan Goodman, the #1 online training strategist, has helped over 50,000 fitness and nutrition coaches create real and lasting change in their lives. In this podcast, he's joined by Amber Reynolds, program director for the Online Trainer Academy. Let Jon and Amber declutter your mind by teaching you the strategies and tactics you need in order to have the business you deserve so that you can live the life of your dreams full of freedom, fulfillment, and purpose. New episodes every Tuesday and Thursday.