The Obvious Choice

What should you do if your program concept doesn't quite land with your ideal client? You may not need to change everything, just shift your focus slightly. Using your hook to build your vision to help you connect with your ideal client Finding natural allies to get in front of your ideal client A fun, easy way to generate content your ideal clients will love -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor.  -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

Feel like you're always behind on what the next big thing is? Jonathan Goodman's got you. Listen in on this fireside chat from the Raise The Bar Fitness and Business Conference with Nick Lambe and Derek Mendoza. How to create your own crystal ball so you know what's coming next in the fitness industry The 17-year janky journey of content writing that led to Jonathan's success (and lessons you can take with you to make yours less janky) The 10% Principle to test if you're stuck between two target markets -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor.  -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

Conventional wisdom may not be what works for your business. With 20/20 hindsight, Jonathan shares how his businesses work, where he's gone wrong, and how he's balanced having a life while making money with minimal stress. Why you should be doing things differently than the experts you admire The bad business decision Jonathan made that's paid off in all the ways that matter How acting like a Big Company™ led to less profit and how he fixed it -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

What's the one really difficult skill every business owner struggles with? Knowing what to do - and what not to do -  yourself. How Shiny Object Syndrome is creating a mess in your business The best people to hire to alleviate pressure and get back time Whether it matters if it's "you" or someone else who is coaching clients The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Meet Adam Bornstein: The behind-the-scenes genius behind strategy and growth for some of your favorite fitness websites, podcasts, and more. The two values that help you create your own luck Why Lebron's Supplement used counterintuitive positioning (and why it failed to cut through the noise) The health and fitness book everyone needs and why no publisher wants to publish it. Buy Adam's book: Most diets have something to sell. You Can't Screw This Up is designed to help you change for good. The advice isn't sexy, but it's honest, eye-opening, and it works. -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

There are precisely 10,758,303 things you could be doing in your business. How do you know which to do? Figure out how to choose what to do and make success predictable, not a surprise. How to be a skeptical sleuth when listening to inspirational stories The outlier trait that makes your success less of a gamble 3 questions to ask yourself to figure out the "good enough" thing to do -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

After 200 DMs, 8 calls, and only one or two people being Stephen's ideal client, he knew there was a disconnect. He needed to find a new way to reach his ideal client.  Getting the "I fired my physio!" story It's about them, not you How to find where more of your ideal clients are hiding. -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

Taking the Field of Dreams approach to getting clients will have you hearing crickets. Learn how a coach signed up 18 clients for his 14-day paid challenge (without social media) and from the hiccups transitioning them from the challenge to his paid program. Choosing the right positioning and price to interest potential clients to buy What the "Mexican Jewelry" technique is and how you can apply it to your business Why health and fitness services are so hard to sell, and all of the logic in the world won't increase conversions.  -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

Feeling frustrated with content? You may be doing the wrong thing based on the stage of your business. Why it's good to suck at creating content The two stages of content you'll definitely go through in your career The two stages of content you most likely won't go through - but maybe -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

Getting a taste of success can leave you panicking. You want to capitalize on it because it feels like it could disappear if you don't. So what's a coach to do? The biggest mistake you're making when you start seeing success. A cool way to make your ethical bribe bring in more leads consistently. When things are going well, THIS is what you should be doing. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.