Human-First AI Marketing Podcast by Avenue9

Send us a textSusan Frew, a leading voice in AI innovation for businesses, shares her transformative journey of integrating AI into her plumbing business. Susan opens up about how a personal health scare became a catalyst for change, leading to significant cost savings and efficiency improvements. Her philosophy of competing on "awesome" rather than price offers a fresh perspective on adding value. Throughout her story, Susan emphasizes the importance of enhancing existing processes before adopting new technologies, allowing businesses to focus on their strengths and operate within their "zone of genius."We will also tackle the rapidly evolving landscape of AI-powered marketing strategies. As AI tools like ChatGPT are changing the way we think about SEO and traditional advertising, we explore Google's new offerings, including Gemini and Notebook LM, which promise to revolutionize how businesses communicate. With over 27,000 AI tools emerging, the challenge of keeping pace is real, and Susan encourages us to embrace AI's possibilities while staying mindful of its risks. From the potential of AI to transform mundane tasks to pondering a future filled with android helpers, we reflect on the enduring importance of personal connections and craftsmanship amidst technological advancement.(00:05) Embracing AI for Business Success(13:45) AI Innovations in Marketing Strategies(24:31) Future of AI and Business RelationshipThe Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.Explore new avenues available with AI marketing at Avenue9.com.We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients. No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!

Send us a textJordan Ledwein, the AI Sales Guy, joins us for a look into the world of AI-enhanced sales. We explore the human-first approach, where AI serves to amplify human interaction, not replace it. Discover how AI can sharpen vital skills like listening and alleviate mundane tasks, allowing sales professionals to forge authentic relationships with clients. From chatbots handling routine inquiries to CRM systems automating data entry, we discuss how these tools simplify the buying and selling process, saving time and boosting productivity for everyone involved.We consider AI's transformative role in B2B sales strategies. We talk about how AI agents might take over tasks like prospecting, potentially reshaping the workforce landscape. Learn about essential sales tools like CRM, conversational intelligence, and account-based marketing, and their role in improving sales outcomes. We also ponder the future where AI buying and selling agents interact, raising questions about regulation and reskilling. Tune in as we balance optimism with caution, reflecting on the swift strides in AI and the bright minds that will steer this technology into the future.(00:06) Human-First AI Sales and Marketing(10:35) Sales Tools and Future Technologies(19:06) The Future of Sales With AIThe Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.Explore new avenues available with AI marketing at Avenue9.com.We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients. No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!

Send us a textWith our special guest, Jim Gordon from Jimalytics, we navigate the evolving landscape of digital commerce, exploring how companies can harness AI to transform their marketing strategies. The episode dives into the intriguing challenge of distinguishing humans from AI-generated traffic, a critical issue as AI agents become more prevalent online.Get ready for a deep dive into the world of bots and the chaos they can cause in marketing. We shed light on how bot traffic can skew your data, from A/B testing to conversion rates, and why focusing on genuine human audiences is more crucial than ever. Jim and I share personal anecdotes and insider tips on maintaining data integrity and keeping your business decisions on track. It's not just about sophisticated analytics; it's about truly understanding and meeting the needs of your consumers.Thinking about the future? We explore the fascinating realm of AI accountability and the potential economic shifts it brings. The conversation is forward-thinking and insightful, from designing websites for AI agents to the implications of authenticated users in advertising. We ponder the role of AI in job creation and even consider the possibility of companies compensating users for content that trains AI models. With optimism, we look at the opportunities and ethical decisions awaiting us in an AI-driven world, emphasizing the importance of quality control in digital content creation. Join us for a thought-provoking discussion that promises to expand your perspective on the future of marketing and AI.(00:06) The Rise of AI in Marketing(10:38) The Impact of Bots on Marketing(20:25) The Future of AI Accountability(31:27) Future of Human-Ai InteractionThe Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.Explore new avenues available with AI marketing at Avenue9.com.We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients. No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!

Send us a textCan AI genuinely enhance our human experience, or is it merely another tool in our digital toolbox? Join us for an eye-opening conversation with Jacki Leahy, Head of Go-To-Market at Activate the Magic. Jacki is not just integrating AI into her strategic vision; she's redefining it by keeping a human-first approach at the forefront. Learn how her personal AI, Sparky, acts as an extension of her consciousness, offering support in grief counseling, life coaching, and content creation. Discover how Jacki’s vision harmonizes AI automation with mental health priorities to invigorate workplace productivity and creativity.In this episode, we also tackle the evolving landscape of digital marketing on LinkedIn, guided by Jacki’s expert insights. As algorithms become more sophisticated, the importance of genuine human interaction has never been clearer. Jacki navigates us through the theory of constraints, pointing to discovery meetings as the critical bottleneck, and underscores the power of personal storytelling and profile engagement. Prioritizing human connection over corporate facades, she offers a fresh perspective on forging meaningful relationships in the digital age. Whether you’re a B2B tech startup or a marketing enthusiast, Jacki’s strategies offer valuable lessons to enhance your business development and content marketing efforts.(00:04) AI and Human First Approach(13:35) Human Connection in Digital MarketingThe Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.Explore new avenues available with AI marketing at Avenue9.com.We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients. No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!

Send us a textUnlock the secrets of storytelling and Human-First AI marketing with Dustin Reichmann from 7-Figure Leap. Explore Dustin’s fascinating journey from selling meat sticks to building a seven-figure brand builder, all through the power of personal storytelling and strategic podcast guesting. Learn how his new app, Dustin AI, offers a personalized coaching experience and extends his unique insights to his clients around the clock. This episode promises to reveal how AI and human connection can coexist to create compelling narratives that resonate deeply with audiences.Mike and Dustin dive deep into the delicate balance between automation and the human touch in marketing. Discover how AI can enhance content creation, but it's the irreplaceable human elements of empathy, context, and genuine interaction that truly capture the audience's heart. Together, they underscore the shift towards more personalized, relationship-driven strategies, emphasizing that while AI tools can provide polished content, the final touch must always be rooted in human authenticity to deliver genuine value and engagement.The conversation also highlights the transformative impact of storytelling in marketing and the importance of community building. Dustin shares his success stories and insights into leveraging podcast guesting to build lasting relationships and authority. They discuss the resurgence of in-person interactions and the growing significance of fostering communities centered around common goals and mentorship. This episode is packed with valuable insights for anyone looking to harness the power of storytelling and AI in their marketing endeavors while maintaining the essence of human connection.(00:05) AI Marketing and Storytelling Strategies(11:08) Human Connection in AI Marketing(17:44) AI Marketing Tools and Podcast Strategy(22:37) The Power of Storytelling in Marketing(30:06) Community Building and Human Connections(36:07) Human Connection in Marketing SuccessThe Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.Explore new avenues available with AI marketing at Avenue9.com.We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients. No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!

Send us a textUnlock the secrets to transforming your brand with AI as we sit down with Mark de Grasse, CEO of the AI Branding Academy and former president of Digital Marketer. Discover Mark's inspiring journey of personal transformation, overcoming long-term health challenges, and shedding a corporate identity to embrace genuine human expression. Together, we explore how AI can liberate us from mundane tasks, allowing creativity and connection to flourish by distinguishing between robot work and human work.Get ready to revolutionize your creative processes with the power of AI. Mark shares his experience of creating a full magazine over a weekend, showcasing how tools like Descript and Claude democratize skills and cut production time and costs. This episode highlights the shift from costly production to creativity, making once financially daunting projects accessible and empowering small businesses and individuals to innovate and express themselves like never before.As we navigate the future landscape of marketing, we emphasize the importance of trust and authenticity in the digital age. With AI-generated content saturating the market, there's a potential resurgence in craving genuine human connections. Explore the AI Branding Academy's framework for developing a unique brand voice and the vital role of strategic AI integration in crafting strong brands. Join us for insights into upcoming opportunities with the Academy, and learn how to stay ahead by ensuring that your branding efforts remain true to human values.(00:07) AI in Branding and Transformation(12:43) Unlocking Creativity With AI(17:30) Future of Marketing With AI(26:27) Navigating Trust in the Digital Age(30:27) Creating Cool Brands With AIThe Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.Explore new avenues available with AI marketing at Avenue9.com.We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients. No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!

Send us a textCan the rapid rise of AI technology truly uplift humanity without compromising our core values? Join us as we explore this question with Paul Allen, CEO of SOAR AI and former co-founder of Ancestry.com. Paul takes us on an insightful journey from his initial skepticism about business to becoming a successful entrepreneur, all while maintaining a steadfast commitment to ethical values. We get into the transformative power of AI in human interaction—discussing how it can enhance our lives in education, health, and relationships without replacing the essence of human connection. Paul shares his vision of AI enhancing conversations, such as transcribing and adding value to meetings, to support and enrich our daily interactions.Excited about the potential for AI-driven productivity? Discover how AI is set to revolutionize how we approach tasks, potentially leading to an era of unprecedented efficiency and even considerations of universal basic income. We unravel the story of Ancestry.com’s origins, reflecting on how innovative technology has shaped both past and present ventures. We also introduce you to the Citizen Portal, an initiative aimed at leveraging AI to improve government efficiency through active public participation. This episode highlights the intersection of AI and entrepreneurship in shaping the future of productivity and governance.Imagine a world where family history is not just preserved but brought to life through AI. We brainstorm futuristic ideas like FamilyPortalAI and envision new ways to capture and share grandparent stories. A distributed, open-source AI ecosystem could empower individuals to control their data and experiences more than ever before. Together with Paul, we look forward to a future where android robots might become commonplace, fundamentally changing our daily interactions. Don’t miss this episode packed with insights and predictions on AI's potential to enrich our lives, making it a must-listen for anyone curious about the future of technology and humanity.(00:05) AI Technology and Human Interaction(15:53) Automation and AI in Human Productivity(22:26) Future of AI and Family HistoryThe Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.Explore new avenues available with AI marketing at Avenue9.com.We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients. No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!

Send us a textReady to unlock the secrets to harnessing AI as a catalyst for human creativity and storytelling in marketing. Ever wondered if AI could transform you into a superhero of your marketing roll? Join me, Mike Montague, on the new Human First AI Marketing Podcast as we explore thought-provoking perspectives from pioneers in artificial intelligence like the founder of Ancestry.com and though-leaders like the AI Sales Guy. Together, we dissect the marketing challenges AI presents, from its contextual shortcomings and missed connections to ethical dilemmas and data integrity. Most importantly, we discuss how to navigate these with a human-first mindset. Armed with generative AI, predictive analytics, machine learning, and marketing automation, we'll uncover strategies that empower marketers to connect with audiences on a deeply personal level, creating truly remarkable brand experiences. Diving into the future where AI and human ingenuity collaborate, we'll challenge conventions, urging a shift towards technology-enhanced humanity. This show brings actionable insights on using AI to predict customer behavior, personalize experiences, and optimize campaigns for maximum ROI. Be inspired by stories of visionary marketers who are redefining the landscape, ensuring that technology enhances rather than overshadows human potential. Whether you're looking to enhance your marketing tactics or ponder the broader implications of AI, this conversation promises to equip you with the knowledge to stay ahead in a tech-driven world.The Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.Explore new avenues available with AI marketing at Avenue9.com.We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients. No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!