Human-First AI Marketing Podcast by Avenue9

The AI Workforce Shift: Building a High-Leverage Team with Ashley Gross

6 snips

Jul 24, 2025

Ashley Gross, founder of the AI Workforce Alliance, dives into redefining work with AI. She reveals how she transformed her 40-hour workweek into just 15 hours, leveraging AI for efficiency. Their discussion highlights the need for outcome-based compensation models that prioritize results over hours worked. Ashley emphasizes that integrating AI in the workplace can enhance talent retention and reduce repetitive tasks. The conversation also touches on the balance of human oversight in an increasingly automated environment and the evolving dynamics of workforce roles.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

AI Cuts Work Hours Drastically

Ashley Gross reduced her workweek from 40 to 15 hours without losing quality by using AI strategically.
Her CMO then asked her to implement this AI-enabled approach across marketing.

ADVICE

Pay for Outcomes, Not Hours

Shift to paying employees based on outcomes, not hours worked.
Reward them with bonuses for exceptional results rather than fixed hourly rates.

INSIGHT

All Roles Are Sales Roles

Every role involves "selling" ideas, culture, or products regardless of department.
Emotional intelligence remains critical as it cannot be replicated by AI.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Send us a text

In this episode of the Human First AI Marketing podcast, host Mike Monague sits down with Ashley Gross, founder of the AI Workforce Alliance, to unpack one of the most urgent transformations facing today’s marketing leaders: the shift from traditional labor models to outcome-based, AI-enabled work. Ashley shares how she reduced her workweek from 40 to 15 hours without sacrificing quality and why this isn’t just a personal productivity hack, but a framework for scaling teams, optimizing budgets, and retaining talent in a fast-changing business landscape.

From the rise of autonomous agents to the future of entry-level roles, this conversation explores how AI is reshaping everything from content creation and project management to strategy and culture. Whether you're a marketing director figuring out how to upskill your team or a small business owner deciding where to invest your time and resources, this episode delivers practical insights on human-AI collaboration, designing outcome-based compensation models, and preparing your workforce for the next evolution of work.

Top Takeaways
1. Optimize for outcomes, not hours.
Ashley advocates moving away from hourly compensation toward value-based models where employees are rewarded for results, not time spent.

2. AI enables a 15-hour workweek without sacrificing quality
By leveraging AI tools strategically, professionals can dramatically reduce time spent on repetitive tasks and focus on higher-impact work.

3. Every role is a sales role now, and emotional intelligence still matters
Whether in HR, product, or marketing, employees are “selling” ideas and experiences, and human connection remains essential in the age of AI.

4. Start by automating low-empathy, repetitive tasks
Use AI to eliminate busywork, like note-taking or task entry, so your team can concentrate on the work that truly requires human judgment.

5. The myth of job safety is outdated. Create your own role
Traditional job paths are disappearing, and Ashley encourages employees to proactively shape new AI-enhanced roles based on curiosity and initiative.

6. AI can fast-track your learning and creativity.
For early-career professionals, using AI to experiment, learn, and iterate quickly can leapfrog the traditional slow climb up the career ladder.

7. Don’t wait for the perfect tool, start with what’s already available
Many people are paralyzed by the hype; Ashley recommends embracing imperfect tools now to build comfort and skill before the next wave hits.

8. Too many AI tools are just wrappers master the foundational ones
Focus on deeply learning platforms like ChatGPT or Claude rather than chasing every shiny new app built on top of them.

The Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.

Explore new avenues available with AI marketing at Avenue9.com.

We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients.

No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!