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Capability Amplifier

Latest episodes

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Mar 28, 2022 • 1h 10min

4 Key Elements of a Powerful Story

In today’s episode, Mike joins Justin Breen to discuss his powerful storytelling system, the four key things that all great entrepreneurs use to make their stories awesome.Every person is born with a gift. Justin admits he can’t fix a laundry machine to save his life, but there are other things he can do exceptionally well. He can listen to a story, easily capture what matters, simplify it, and grab a hook that will make all the difference in the reader’s mind. The basics of his storytelling gift came naturally to him. Still, Justin polished and perfected his ability working as a journalist, writing two to three stories on deadline every day for 20 years.Today, he is the founder and CEO of BrEpic Communications LLC, a public relations firm that works exclusively with visionaries and exceptional businesses worldwide. Justin helps visionary entrepreneurs get their message out to the world and get media attention, which results in more clicks, visibility, and revenue.We’ll cover what he does and how he does it so you can get started as well. You are one connection away, one relationship away from having or doing anything you want. But one thing you need is a great story, a great way to hook someone and get the world to understand who you are and why they should know you.If this episode sounds interesting, click play NOW and get the full details!Key TakeawaysHow did Justin get introduced to storytelling media? (01:36)Justin revealed something to Mike that changed how he markets (05:08)Demonstrating Justin’s genius LIVE (19:20)Pitching Mosquito Authority in Justin’s language (33:32)The secret to creating your own luck (44:52)Additional ResourcesLearn more about MikeApply to work with MikeVisit Justin Breen’s company website“Capability Amplifier” is a weekly podcast on all-things entrepreneurship, brought to you by Mike Koenigs and Dan Sullivan.For more episodes, follow us on your favorite podcast app!
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Mar 22, 2022 • 48min

How to Extend Your Life

In today’s episode, Dan and Mike discuss the birth of a new internal program to Strategic Coach and how it can literally help you get the one thing that money can’t buy: an extended life.Just think about this simple question… “How long will I live?”83? 95? 107? It doesn’t matter which number came to your mind.Why? Because most likely, your parents and other people in your inner circle programmed this into you many years ago.Listen to this: You can live way longer!We have heard and said a lot about how your thoughts and desires influence what you get and experience, right?Well, if you believe that, and are willing to invest in your health and wellbeing, this mindset framework, The Lifetime Extender, is a concept that will blow your mind.Please tune in to this episode and get the full details!Key TakeawaysOrigins of the “Lifetime Extender” Mindset (01:11)Mike’s Testimony About This Thinking Tool (03:47)Steve Jobs’ Story & the One Thing That Money Can’t Buy (16:39)The Importance of Sharing This Within a Community (21:46)The Perspective of Life That We All Need (34:06)Additional ResourcesLearn more about MikeApply to work with MikeClaim your FREE copy of My Plan for Living to 156“Capability Amplifier” is a weekly podcast on all-things entrepreneurship, brought to you by Mike Koenigs and Dan Sullivan.For more episodes, be sure to follow us on your favorite podcast app!
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Mar 4, 2022 • 56min

How to Buy Your Company with Someone Else’s Money & Create Multiple Liquidation Events

You know how hard it is to grow, build and scale your business. Most of your net worth is tied up in your business and at risk.Welcome to the entrepreneurial roller coaster!What if you could“buy money at a discount” (with no risk)10x your revenue, and buy your company so you can “take money off the table” and get liquid and still keep and remain in control of your business?If that sounds completely impossible and counter-intuitive, welcome to the most interesting growth and exit strategy Mike has seen—and meet the guy who came up with this model.Mike is going to repeat that last big idea: What if you could get a stack of cash by buying your business from yourself with someone else's money?Mike's guest on today’s episode, Coran Woodmass, has a unique combination of skills allowing him to create growth and exit strategies that Mike has never seen before, in a system he calls Billion Dollar Exits.It’s a unique way of pairing business owners with money and finding ways to multiply the value of a business with a series of strategies that he calls “Value Multipliers.” Something Mike loves about his strategies is he creates a situation for you as a business owner to have multiple exits. One by buying your company with debt. Then one or two more with one or two subsequent buyers. Genius.According to Coran, “I’ve always been fascinated with billionaires. What it took to become one, how big businesses were built and sold… even as a kid. It might sound strange, but it’s true.”Nine years ago, Coran and his wife, Leanne, decided they wanted to travel the world, so they left their corporate jobs behind and started buying, building and selling online businesses. Online businesses are location independent, allowing them to travel full-time.Coran approaches life challenges with a broad perspective. Like a chess master, he sees patterns that others do not, and he is able to partner and negotiate on behalf of his clients. He’s always thinking “How else can we do this while reducing risk and getting multiples?” It hasn't been all sunshine and rainbows. Coran and Leanne have been through the pain he calls “An eight figure debacle.” They found a great business to sell and the right-fit buyer. Everything was set. Three days before closing, the buyer called and said, “We need to renegotiate the deal.” There was nothing wrong with the business. The buyer had an issue and it was completely out of their control. This is very typical. Mike knows because it’s happened to him multiple times. Buyers frequently push sellers to jump through all kinds of hoops before a deal closes. The business owner takes their eyes off sales, growth and scaling during due diligence. Revenues drop. Then the buyer stalls and renegotiates. By then, the owner has already “spent the money” in their minds and winds up selling out of frustration or kills the deal.The first time it happened to Mike, it cost $500,000. The second time cost him more than $2,000,000. The second time, Mike was better prepared, but it stings like hell.For Coran, it was a horrific experience and something they never wanted to go through again. When the deal didn't close, Coran took it very personally and it led him on a quest. Four years and over half a million dollars later, he’s figured out EXACTLY what causes big dollar deals to close. (And how they can model billion dollar exits for small businesses as well.)A few years ago Coran had a client that was thinking about preparing for an eventual sale of their business and how to get the maximum value out of the deal. They were already really good at what they did operationally so they thought, “what if we start acquiring smaller brands and growing for an eventual acquisition?” Knowing what a big undertaking this was going to be, Coran made sure that they were prepared for the challenge. They jumped in with both feet. Coran raised $55 million dollars in debt to acquire several smaller brands and 3 months later they’re well on their way to $100 million in revenue.Read this closely: they grew from $10,000,000 to almost $100,000,000 in 3.5 months…with someone else's money buying several companies.It gets even better than that. With the remainder of the money, they bought their own company without giving up equity or control. Call that “exit #1” - putting a few million in the bank. Now they will repeat the process until they’re ready to be acquired.Obviously there’s lots of nuance to how the deal is put together, but the bottom line is that Coran has figured out a process and a system to make BIG things happen for their clients quickly (allowing them to live the lifestyle of their dreams) using OTHER people’s money.Mike wishes he would have met Coran a decade or two ago when he was growing his businesses. Mike could have 10x what he had built and put some cash in the bank instead of bearing the stress and anxiety of having his entire net worth tied up in his business for a decade.Bottom line is if you have a real business, the right mindset and are coachable… Coran can help you grow and exit your business.Listen to Mike's entire conversation with Coran and find out how to work with him and leverage the Billion Dollar Exits methodology at www.BillionDollarExits.com or email him at GIFT@BillionDollarExits.com. Coran is giving away a detailed training that walks you step by step through the mindsets and the value multipliers.
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Feb 11, 2022 • 54min

How to Be Relatable and Build Trust

Money loves speed and time kills deals.The more likable you and your brand is……the faster you connect, built rapport, earn trust……the faster the deals close.The fastest way to build a strong connection is through shared experiences and storytelling.A key ingredient of your storytelling is authenticity.Being your genuine self and sharing your life experiences (good or bad) will attract your right-fit audience, full of people who are much more likely to want to work with you asap.Mike came up with something he calls the Relatability Grid.It’s a guide that helps you create relatable, mini-stories that are true and authentic, and results in getting people to trust and believe in you immediately.Listen to this episode to learn How to Be Relatable and Build Trust.Anytime Mike is doing one of his “Vision Day Workshops” with a client to build a platform, one of the first things he does is find the best way to “stack” their stories (so they’re relatable and you feel a connection with them.) This is where The Relatability Grid comes in. They begin writing out their stories that could include things like:Near-death experiencesMenopause / Andropause (mid-life crisis)Divorce / PalimonyAn Empty nestLosing everything / Discovered a secret, shortcut, or SuperpowerWhat’s your big hook that answers “Why should I know you?”Being “Unemployable” / No college educationFeeling like an “alien” amongst peopleFirst business cost first marriage2nd and 3rd business almost cost my life, 2nd marriage and relationship with only childLost your purpose / outgrew “Who I was, What I did, Who I did it for, Why I did it”How Do I get my MESSAGE out to the world? How do I go BIG? How do I become known?By echoing what’s going inside your ideal customer’s heads, they craft the perfect HERO’S JOURNEY which is key to building trust and relatability.The journey is ever changing. We never stop learning and growing.Mike updates his “relatability grid” monthly.Just the other day he met with his energy worker, Kim White, to do some clearing in his own life. They discovered some old shame and reactivity that he's had around money and a perception of where he thinks he needs to be versus where he is.It's an old loop that goes way back to when he was $250,000 in debt and living off a Superamerica gas card.He felt like a failure. That part of his life traumatized a dark part of him but now he has the tools to recognize these things as “clowns in a cage.”They may pop up now and again but they don’t own him anymore. He knocks them out just like the old Bozo the Clown punching bag. (Mike actually started buying the old toys and sending them to his clients as a tool to recognize the “clowns” in their lives. True story!)Bonus: This is also a GREAT relatability story that Mike can share to create a deep connection and trust with someone else who’s had the same challenges, preventing them from earning more or solving a particular problem.Your marketing needs to stem from your most authentic self rather than pretending to be someone you’re not. Mike can guarantee that if you try to emulate someone else that you perceive to be successful… you’ll fail miserably.Listen to this whole episode or you’ll miss the incredible story Dan shares about his dinner with the infamous Alice Cooper, including how he survived addiction, his wife’s ultimatum and why he’s over 70 and still rockin.’
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Feb 3, 2022 • 58min

Three Ways To Heal Your Body With Energy

As an entrepreneur, CEO or founder, you are prone to inevitable stress.When you’re stressed, it shows up in your body in all types of crazy ways AND it affects your energy and overall well-being. Imagine…Waking up every day feeling your absolute best. Completely invigorated, relaxed, and ready to take on anything the world throws at you with plenty of energy to do what you have to, plus the things you love doing.You’ve heard the proverb, “Necessity is the Mother of Invention,” — When the need for something becomes imperative, you are forced to find ways of getting or achieving it.Mike's guest, Harry Massey, epitomizes that idea.He’s a pioneer in creating a technology that provides cheaper, faster, and more effective ways to help people experience abundant energy. Harry is a Bioenergetic expert and speaker, founder of NES Health, CEO of Energy4Life, and Chairman of XPO Health. He’s published multiple books and directed several documentary films, including the award-winning film "The Living Matrix."If you’re an entrepreneur and want to learn how to heal yourself, improve your overall wellness and access endless energy, listen to this episode.Here’s Harry’s WHY and HOW he innovated a better way to heal the body and changed the lives of many…When Harry was 21, he had an accident while ice climbing and fractured his spine. He was bedridden with chronic fatigue syndrome for the next seven years. He tried the traditional medical route, but the doctors couldn’t figure out what was wrong.After trying all sorts of naturopathic techniques and different diets with no relief or improvement, he decided to study where energy comes from (since he didn’t have any).He started doing research and came across the term “bioenergetics” and decided that if he could understand where energy comes from and how to optimize it, maybe he could get his life back.He dug deeper and came across a visionary scientist named Peter Fraser. After writing to each other for a year and a half, they finally met up in Los Angeles and hit it off immediately.Harry had the idea to create a wellness system that could detect and correct your energy from the comfort of your own home. (Because he couldn’t drive to visit different doctors due to his illness and inability to drive.)Peter liked the idea and the two went on to form NES Health.What are Bioenergetics?Bioenergetics looks at the dynamics of energy exchange within living systems. If you look at the human body and take it down to the atomic level, most of it (some 99.9%) is empty space. Physics says that if you could see the minuscule “empty” spaces, you’d see it’s actually full of whirling waves of energy fields.If you look at both your body and the cells that are contained in your body, continually, your cells are exchanging energy with the outside environment. Your body is always exchanging energy. When you eat, that's a source of energy. When you move, that's an exchange of energy. When you take your shoes off and walk on the ground, you get energy from the earth. It’s the stuff life is made of. Bioenergetics is the study of this energy system and how it can affect your biology. It’s something that NES Health has been studying for nearly 20 years.When it comes to life extension, restoring your energy and increasing your energy levels, Harry has three fascinating ways to make that happen:Number One: The NES miHealth. It’s a powerful hand-held biofeedback device that is non-invasive and effective for reducing stress and re-educating energy flow to support and stimulate the body's innate healing abilities. It helps to retrain your body's own healing system by communicating specifically with the parts of the body with which it is in contact. The device does this primarily by sending ultra-weak electrical signals to the spot it is in contact with and then “listening” to the body’s response from those signals. Number Two: Information-imprinted water or Infoceuticals. This liquid remedy contains filtered water and plant-based microminerals. Each Infoceutical is imprinted with specific bio-information to support various organs or systems of the body. Their success lies in resonating with healthy aspects of the body, guiding anything unhealthy back to a more ideal state through the power of resonance.Number Three: A unique fitness tracker called Energy4Life. A revolutionary new wearable technology backed by 20 years of in-depth, scientific research. It detects your physical and emotional energy through the pulse reading sticker and protects it with personalized, in-app meditations. Unlike other wearables, it uses principles of bioenergetics to detect your physical and emotional energy levels and actively correct imbalances in real-time. This summer, Energy4Life is launching a new product and looking for beta testers. To join, register at https://www.energy4life.com. This is a once-in-a-lifetime opportunity so make sure you register today and unlock your own Superpowers!
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Jan 21, 2022 • 34min

How To Create and Launch a New Business in 3 Days

Have you had a profitable exit from your successful business and in the back of your head you’re thinking, “Was this a fluke?” “Was I just lucky?” “Could I ever do it again?”Maybe you’ve still got lots of energy and aren’t quite ready to sit on a beach sipping Mai Tai’s full-time?Maybe you’ve reached a point of frustration, aggravation or evolution in your life or career where you are ready to reinvent yourself, your business and want to get paid while you do it.Have you ever wondered if your knowledge and experience could help other “you’s”?What if you could answer all these questions AND start a brand new, extremely profitable, soul-satisfying business in just 3 days!Keep reading or just dig in and listen to this week’s episode because this is 1,000% for YOU.It’s LIFE CHANGING, especially if you pay close attention and take action.Mike just spent 3 days with Joey Osborne creating his new business.Here's the backstory: Joey started and built the Mosquito Authority franchise over a 15-year period. A few years ago, someone wanted to buy the business, but the deal fell through.Months later, Joey was approached by a number of private equity firms. So he went through the effort, learned a lot, went through due diligence, pushed past the painful parts and ended up selling to a private equity firm. He had an eight figure exit and no financial worries, but the best part is he still has significant ownership and gets what's known in the industry as “the second bite of the apple.” What is that?The private equity firm brings in professional management, helps the business grow, does more acquisitions, and at some point will sell the bigger business.At that point, he’ll get paid again. He has a great relationship with the firm and can participate however he wants, but he knows enough about himself to get out of the way and let the big dogs take over. Joey joined Mike for one of their Mexico Masterminds, and one night over drinks, Mike asked him, “What are you going to do next?” He replied, “I don't know but honestly, I'm a little scared right now. One thing I'm struggling with is, maybe this was luck? I need to prove to myself that I can do it again.”Dan and Mike both know that's absurd, but all kinds of weird things pop up in an entrepreneur's mind, especially when you reach a brass ring. Where do you go from here when you've reached your biggest goals? So Mike said, here's an idea for you, Joey… What if you started working with other “Joey's” from three to five years ago? Find them, coach them and help them get acquired by a private equity firm just like you did? You've got a lot of knowledge and have been through the process of building, scaling and selling a company. There are a lot of Joey's out there who, like you, don't know how much value they have or how to put the deal together. Private equity firms need vetted businesses and the business owners to know the language of the sale. If you bring good deals to these PE firms, Mike knows how you can get paid six different ways!Joey looked at Mike and said, Let's do it! So they spent three days together in a workshop and figured out:-The Mindset of his perfect buyer: They know it's basically a “Joey,” or someone who has value, doesn't know how much and doesn't know what he doesn't know. -The Market: They want to go after other franchise businesses because that's Joey's sweet spot and businesses that are between $2 - $10 million. They discovered there are about 3,500 franchise founder/owners to target. They also focus on building relationships with other “buyers” - Private Equity forms. -The Model: This is how you get paid. They are modeling Mike's “Superpower Accelerator Vision Day Workshop Experience.” This is where you join them for a 1:1 workshop and get prepped for an acquisition in three days. Joey will charge $50k-$100k for this, plus success fees. -The Message: They figured out exactly what to say and how to quickly convert prospects into buyers. -The Media: This is how they amplify and multiply the message out to the world. For Joey, they made a sales video, offer video, podcast interview, magazine article, brochure and website. In a day! Plus, Mike interviewed him for an episode of Capability Amplifier!-The Multipliers: These are the strategies and tactics for getting prospects with the message and converting them into customers. They have 30 templates and systems to employ. On their 2nd day, Joey had already engaged some prospects and a PE firm partner. Last night, Joey and Mike were having a cocktail and Joey said, “This was probably the most profound entrepreneurial experience I've ever had. I can't believe it, but we just invented a whole business in three days!”All the marketing is done and ready to roll. All that's left are a couple landing pages. It was about as smooth of an experience Mike's had as well because he got to work with someone who speaks the Strategic Coach “vocabulary”.One of the most rewarding things to hear as a mentor is something Joey said last night; “I am so energized right now because I have total clarity and know exactly what I'm going to do next.” WOW. Mike couldn’t be more proud or psyched for Joey’s future. Full disclosure: Mike is collaborating as a partner in the new company!
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Jan 12, 2022 • 55min

The Founder Exit Business Model

This is for you if you want to start, scale and exit your business and walk away with freedom of time, money, relationship and purpose, plus reinvent yourself in the process.One of the things Mike has noticed in meeting with thousands of founders over the years is they get to a point in their lives and businesses where they're just done.Done with government bureaucracy, employees, HR, talent and an ever-increasing hostility towards business and founders. (Can you tell Mike is a little biased?).On one hand, they want to stay active but they'd love to simplify their lives, reduce stress, maybe sell what they’ve built and “take some chips off the table”, have fewer moving parts and spend more time expressing themselves. An evolved human goes through FOUR phases in life; from being a human doing, to a human knowing, to a human being, and then a human expression. Let’s talk about Founders and Exits.We’ll get into the phases of:Preparing for an exit (so you can get acquired)What happens next (your reinvention + next half of life)Different exit models. (There are a few that Mike has been experimenting with that are super exciting, especially for founders.)Multiple ways to get paid (Mike came up with 7 different ways for one guy he talked about in this interview)If you’re a founder and want to learn how to exit your business gracefully and profitably, listen to this episode.In Mike's opinion, Dan Sullivan lives in the world of human expression. In other words, he’s in his genius zone pretty much all the time and has built his life around it. He has worked with 10s of 1000s of business owners, founders, and entrepreneurs over the past 30 years inside of Strategic Coach.Before Dan started Strategic Coach, he was a one-on-one coach. In those days, he wasn’t thinking about an exit… all he wanted was to find an entrance and was using multiple credit cards just to get by.He decided to look at the coaching business in the broadest sense of the word; Self Improvement.It seemed to him that there were two distinct models. One is the “guru” or “dancing bear” model. This is based on personality and platform. Think Tony Robbins.The other is scalable. This is where you're teaching a system that other people can teach. (In Dan’s case, it's a system of thinking from an entrepreneurial perspective. How you think about your complete life from the standpoint of freedom of time, money, relationship and purpose.) Dan says he was born without the “celebrity chip” and had no interest in being a “guru” but he was born with a keen interest in observing how people think about things that can be translated into thinking tools that other people can coach. So both temperamentally and from a strategic standpoint, he decided to focus on the teaching system model.He ended up building a company that evolves as he evolves and leaves behind a tremendous amount of IP (Intellectual Property). When it comes to “exit strategies,” Mike has studied and talked to hundreds of business owners and here are the consistent themes going on inside their heads;Number one is, “I don't feel like I'm making an impact or that I’m valued in my own organization.” Number two is, “I'm an expert and I’ve figured out how to overcome big life and business challenges. I know my experience will help people but how do I get my message out there to people that need my help? How do I go big? How do I grow an audience?”It's a longing and a loneliness. (You know the old saying, “it's lonely at the top.”) There's intellectual loneliness and financial loneliness, but there's also that soul value. It's hard to put your finger on but it comes back to purpose.In coach language, “how do I create lasting impact?” Number three is, “I've evolved as a human being and want to express myself creatively and be valued for who I am versus what I do or know. This isn't about me anymore. I have all the money I need. I want to make a difference.” Mike has found that the easy way to transition someone out is to give them this idea; While your business is running itself or while you’re making a transition, find four to 10 people that you wish you could work with or could have helped but weren’t able to because you were too busy.Then Mike always recommends creating a blended business model where you charge fees but it has to be enough of a fee that it makes them uncomfortable to ask for it. Mike usually has them start around $100,000 - $250,000. Once you start that conversation you open up possibilities and it forces them to really examine their unique abilities or superpowers and that's what you're selling. This is where folks get uncomfortable because they've been practicing their old “touchdown pass'' for 30 years instead of living into what they've evolved into. From an entrepreneurial standpoint, you have to have a different definition of what “exit strategy” means. Think of it like, you have maximized the value that you're getting out of your present stage of growth and now you're getting ready to exit into a bigger stage of growth.
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Dec 23, 2021 • 38min

How to Fire Yourself First

If you're reading this, chances are you have the same dream just about every entrepreneur has...To have financial freedom and a freedom lifestyle. Mike thinks every business owner also wants a self-managing company that can scale to whatever level you dream of that's both lifestyle compatible and sale-able someday.It'd also be nice if it was a really effective ATM! Mike's guest, Jeff Russell is someone who's done all of the above. He is the creator of Fire Yourself First, and he has a system he's going to share today along with some super valuable tools that you can download and use in your business today. (Tools that Mike loves so much, he passed them on to his team immediately.) If you want to know the secrets to financial and lifestyle freedom by Firing Yourself First, Listen and Watch here.Jeff’s life and businesses are by design. He always knew that he wanted to have the freedom of time and money. That’s why he became an entrepreneur in the first place!Fast forward 10 years into business and he somehow forgot WHY he started it in the first place. It became way too complicated and that’s when he decided to systemize everything.He didn’t want to be in the day to day operation so he hired a really knowledgeable team, (he works maybe two hours a month) so whether he’s there or not, it's making money.Jeff runs 3 businesses. A Financial Services business, a Training/Coaching Business and a Medical Clinic business.As a result, he has a huge library of systems that he’s developed and taught over the years. Today he’s sharing the 3 big ones in super easy downloads.  Clarity Map: In order to get to your final destination, you and your team need to know what winning looks like. The Clarity Map will get you there faster. 11 Step-Hiring Process: The key to a business that runs itself is to have the right people doing the right things. Jeff’s 11-Step Guide will help you to hire the best people EVERY time. Dashboards and Scorecards: Track your success. If everyone knows what winning looks like, you can slowly exit yourself from the business, while knowing all is well. In addition to these 3 very valuable downloads, Jeff and Mike also recorded a training video that goes through each guide, step-by-step. You'll learn how Jeff uses them and details on how you can improve them for you.Here’s where to go if you’re interested in working with Jeff go to https://www.fireyourselffirst.com/apply
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Dec 3, 2021 • 1h 1min

3 Secrets to Perfect Mastermind Experiences

If someone asked me “what’s the fastest way to double my income?” The answer is simple.Masterminds.There’s ONE thing that’s contributed to Mike generating over $60,000,000 over the course of his professional career and helping his clients earn hundreds of millions - possibly billions of dollars.Masterminds.If you want to build relationships with high-performing, impact-minded thought-leaders, join masterminds.Mike has run mastermind groups for over 15 years and has belonged to dozens of them.He’d estimate that 70% of his income comes from relationships and referrals he's made in masterminds.The last few years have proven the importance and enormous opportunity of group engagement and Mastermind settings.Dan and Mike have been discussing this topic a lot lately and they discovered that there are rules and formulas for a super successful event.What are the rules for putting together great groups, creating an environment of collaboration, creativity and ultimately providing a tremendous amount of value?BONUS… Dan reveals some of the deepest thinking Mike has witnessed in a long time. He shares his four types of thinking and his most powerful questions to help people experience a different version of their future. This episode is all about Group Engagements and Masterminds. Dan is an absolute master of adapting quickly. Over the last few years inside of Strategic Coach, he figured out how to make Zoom more engaging than anyone I know.While there are incredible takeaways during virtual events, there is still something to be said for a traditional group environment. Keeping people active, engaged, focused and providing huge results and transformations. Now that there's more freedom to meet in person again, Mike has hosted a few, high-end Masterminds that were hugely successful with more in the works for the future. (Including a fishing Mastermind to Baja, Mexico and a wine Mastermind in Guadalupe Valley Mexico.)The attendees created deep, meaningful connections and collaborations. Both strong, personal relationships but also some business deals. One of them turned out to be an estimated half a billion dollars.There are two main rules that are true for both virtual and in person events for the best group engagement:1. The purpose has to be curated by one person - That person calls the meeting and states clearly what the purpose of the meeting is as opposed to, “hey, we're going to get together with some really bright people.” You need a defined, curated purpose. 2. One person curates the membership - In other words, who gets to be there because let’s face it… it just takes one turd in the punchbowl and everyone gets sick.Then of course, you need some sort of structure to keep you on course. A time-line of exercises, presentations, questions, activities, eating, drinking and getting to know one another. You want to create an exceptional experience where people feel as though they have experienced a transformation and walk away happy. This is the way to accomplish that.In-person Masterminds are 100 times more possible today than they were two years ago and Dan and Mike think people are taking them much more seriously than they did back then.What can occur in a Mastermind this year compared to two years ago, is so much broader and because of what’s occurred. They see so many more possibilities than before. It’s really fascinating. There are so many more ways to create value in a shorter period of time with less effort. In some ways, this has been the worst of times but for certain people, it's been some of the best of times, (Mike and Dan included) and Mike personally feel better equipped than ever before. Mike and Dan went really deep during this episode so make sure to tune in to the WHOLE show.
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Nov 12, 2021 • 52min

Dan Sullivan’s The Gap and The Gain

Do you beat yourself up because you’re not enough?You don’t feel successful enough, rich enough or get enough done?This episode is the formula to stay positive ALL the time and get other people enrolled in a positive moving future as well.This is a 27 year old concept, and one of the most powerful exercises that exists inside Strategic Coach, and you're getting it here, TODAY.It's been tested by more than 20,000 highly successful entrepreneurs, their families, teams, and clients. It's a remarkable way of thinking about what you do every day and sends you off to bed at night happily looking forward to an even better tomorrow.It will change your life and will definitely make you a happier, more productive person.This episode is The Gap and The Gain, the high achiever's guide to happiness, confidence and success.In their latest book together, Dr. Benjamin Hardy shares one of Dan's simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on “The Gap,” but successful people focus on “The Gain.” https://www.mrbz.com/GapGainAmazonMost people, especially highly ambitious people, are unhappy because of what they measure themselves against. We all have an ideal, which is like a moving target, always out of reach.We compare ourselves to other people or against our ideal that’s in the future.“What’s wrong?” or “What’s missing? Or “Not enough."That’s “The Gap.”When we measure ourselves against our ideal, we’re in “The Gap.” However, when we measure ourselves against our previous selves—the person we were when we set our goals and ideals—we will be in “The Gain.”In “The Gain” we can more clearly see the progress we’ve made, and therefore will experience the happiness, confidence, and satisfaction that come from achieving—positive, powerful emotions that will motivate us to pursue new goals and ultimately become increasingly successful.“What’s Improved?” “What’s Better?” “What’s Changed?” “What Have I Learned?”That’s “The Gain.”People assume that Dan never goes into the “gap”, but that’s not true. Of course he does, but when his muscles tighten and he starts thinking stressful thoughts, he has trained himself to notice it and take action.Instead of measuring himself against the ideal, he asks himself, “where did I start?” and measures backwards instead. He’s then able to relax.This is not about perfection, it’s about progress and it's having achievable progress that you need to give yourself credit for. THEN you’ll go to bed happy.Dan and Mike often talk about amplifying your capabilities… How you measure your progress is one of the most crucial skills to amplify your future capabilities. You've got to take ownership and be happy with your past growth of capability to get a new capability in the future.There is SO much more exclusive information in this episode including how to use Dan’s method to raise happier, healthier kids.Here’s where to go watch https://www.mrbz.com/EP93YT and don’t forget to pick up your copy of The Gap and The Gain. https://www.mrbz.com/GapGainAmazon

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