

This Is A Prototype
Doug Powell
We are in the midst of an unprecedented time in the history of the design profession. Businesses are investing in design at rates never before seen—building scaled design teams of hundreds and even thousands of designers, and hiring design leaders into executive roles giving them influence and access at the highest levels. As an executive design leader myself, I’m fascinated by the experience of designers moving into these new leadership roles. For most of us this is completely uncharted territory, the jobs are often undefined and there is rarely a roadmap or playbook to help us succeed, so most of us have had to learn on the job.In each episode of This is a Prototype, I invite two design leaders who have traveled very different life and career journeys to share their stories, compare notes, and talk about what it takes to be a leader in this new era of design.
Episodes
Mentioned books

Jun 18, 2024 • 52min
S2•E4 Bill Grant
Any podcast episode that begins with “I was born in Dalton, Georgia, the carpet capital of the world…” must be a good one! Throughout Season 2 of this series, host Doug Powell is speaking with guests who have established themselves as leaders in design and then have become leaders in a completely different space. Nobody embodies this leadership journey more than Doug's guest for this episode, Bill Grant. Bill is the founder and president of Grant Design Collaborative, the award-winning design firm he has led for over 30 years, and he’s a former national president of AIGA, the professional association for design in the U.S. Bill is also serving his second term as mayor of Canton, Georgia, the small town outside of Atlanta where he lives and works. In this wide-ranging conversation, Bill discusses his early influences as a designer, and how he has brought his core qualities as a designer into public service and civic leadership with remarkable success. In a time when many small towns are struggling, Canton is thriving under Bill Grant’s leadership, and now proudly carries the moniker of the coolest small town in America. Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

Jun 4, 2024 • 52min
S2•E3 Kaleena Sales & Sadie Red Wing
One of the best design books of 2023 was Centered: People and Ideas Diversifying Design, a remarkable collection of essays, interviews, and stories compiled and edited by my guest for this episode Professor Kaleena Sales. This amazing book spans geographical regions and cultures from Alabama to India, and from Kurdistan to Zimbabwe, illuminating designers, techniques, ideas, and artifacts that have previously gotten little or no attention by the established western design community. The book provides important context for all leaders building inclusive, human-centered design teams and programs. Kaleena Sales is Associate Professor of Graphic Design and Chair of the Art & Design Department at Tennessee State University, a historically black university in Nashville. Her research and writing are rooted in racial justice and equity, with a specific focus on the ways culture informs aesthetics.Kaleena and host Doug Powell are joined in the second half of the episode by one of the contributors to Centered, Sadie Red Wing, a Lakota/Dakota graphic designer and advocate from the Spirit Lake Dakota Nation. Sadie teaches at OCAD University in the Graphic Design and Indigenous Visual Culture programs.Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

5 snips
May 21, 2024 • 32min
S2 • E2 Kate Aronowitz + Robert Fabricant (part two)
Episode 2 of the new season is a continuation of our discussion with Kate Aronowitz of Google Ventures and Robert Fabricant of Dalberg.In part two, we dig deeply into a pair of articles written by Robert for Fast Company about the state of design leadership by examining the wave of contraction that has happened across the tech industry, and the emergence of grass-roots communities of designers seeking connection and guidance. Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

May 14, 2024 • 38min
S2 • E1 Kate Aronowitz + Robert Fabricant (part one)
Design leaders Kate Aronowitz and Robert Fabricant discuss the growth of design profession, leadership succession, and the state of design leadership. They share insights on investing in startups, empowering design leadership, and the evolution of leadership strategies towards team-building and collaboration.

Apr 30, 2024 • 3min
Season 2: Coming Soon!
Season 2 of This is a Prototype: The Design Leadership Podcast is coming soon! The practice and profession of design in scaled companies continues to evolve in unexpected ways, and the role of the design leader in that evolution is more important than ever to the success of our teams and organizations. In Season 2 of This is a prototype, host Doug Powell continues to speak to the top design leaders in the industry about their life and career journeys into design. And he broadens the scope to explore cultural intersections in design; how design leaders are driving change in their communities; and how emerging technologies are changing our practices and our teams.Doug's guests in season 2 will include:Kaleena SalesSadie Red WingKate AronowitzRobert FabricantRich HollantBill GrantJonathan Hanahan ...and many more!Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

4 snips
Dec 5, 2023 • 1h 1min
ThIs A Prototype: S1•E10 Doreen Lorenzo & Mbiyimoh Ghogomu (plus Pearl)
My guests for this Season 1 finale episode are Doreen Lorenzo and Mbiyimoh Ghogomu.Doreen Lorenzo is a pioneering design leader who is the Assistant Dean of the School of Design and Creative Technology at University of Texas, a role she started in 2016. Prior to joining UT, Doreen was the longtime President of Frog Design, one of the largest and most established global design consultancies in the world. Doreen is a columnist for Fast Company where she writes the Designing Women column profiling brilliant women in the design industry. Mbiyimoh Ghogomu is the co-founder and CEO of Tradeblock, the marketplace for collectible sneakers. Founded in 2019 the company has amassed more than 250,000 users and over a million sneakers available for trade on its digital platform. Tradeblock has raised more than 10 million dollars in VC funding. Mbiyimoh founded the company with childhood friends Tony Malveaux and Darren Smith after starting his career as a content design intern at IBM Design. This episode was recorded live at the offices of argodesign in Austin, Texas.Supporting partner for the live event was Pearl, the digital platform for proactive, effective, and inclusive hiring.Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

Nov 20, 2023 • 55min
This Is A Prototype: S1•E9 Ann Willoughby & Mauro Porcini (plus State of Black Design Conference)
My guests in this episode are two legendary design leaders, Ann Willoughby and Mauro Porcini.Ann Willoughby is an AIGA Medalist who has been a leading voice in design for over five decades. In 1978 she founded Willoughby Design, one of the first woman-owned design firms in the US. In addition to her leadership of this award-winning firm, Ann has been an advocate for countless community organizations and academic programs throughout her career.Mauro Porcini is the first-ever Chief Design Officer of PepsiCo where he is infusing design thinking into the company’s culture and leading a new approach to innovation by design that is impacting it’s vast portfolio of products and brands. Mauro is also the author of the book The Human Side of Innovation: The Power of People in Love with People.We cover a remarkably wide breadth of topics from the important role leaders play in the building of company culture, to how designers respond to emerging technologies. Ann and Mauro share some delightful and inspiring stories about the people who have shaped their journeys as leaders. I open the episode with a special bonus segment: A short clip of a conversation I had recently with Professor Omari Souza, founder of the State of Black Design conference, which is happening for the first time ever as a live, in-person event March 15-16 in Nashville, Tennessee.Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

Nov 7, 2023 • 35min
This Is A Prototype: S1•E8 Tom Scott
Guest Tom Scott, founder of Verified and host of Verified Insider, discusses challenges faced by design leaders, navigating the path to chief designer, access to budgets and tools, challenges of inflated titles, and measuring the success of design leaders.

Oct 24, 2023 • 50min
This Is A Prototype: S1•E7 Rama Gheerawo
Rama Gheerawo is the director of the Helen Hamlyn Center for Design at the Royal College of Art in the UK, and the author of a book that should be on all of our reading lists, Creative Leadership, Born from Design. In his book, Rama asks not only whether designers can actually be leaders, but whether we can in fact be better leaders because of our creative capabilities and qualities. If you’ve listened to any previous episodes of this podcast, you know that this is one of the central questions I’ve been asking with all of my guests. In this episode, Rama and I go deep on the epidemic of impostor syndrome among design leaders, and we explore his framework for creative leadership that’s built on the principles of Empathy, Clarity and Creativity. Rama also shares with us some inspiring world leaders who embody these principles.Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

Oct 10, 2023 • 34min
This Is A Prototype: S1•E6 Nicole Gull-McElroy
“How is design infiltrating business in a new way? How is it reaching every inch of the of the business?"—Nicole Gull-McElroyWhat are the central stories in the design industry today, and how is the business media covering them?In this POV Edition, I speak with journalist Nicole Gull-McElroy, who reports on the intersection of business and design for Fortune, Fast Company, and Wired, among other publications. Nicole was the lead editor for Fortune’s “By Design” newsletter, and last January she wrote an excellent article for Fast Company examining the effects of designer layoffs in the tech industry, which is one of the tangents we explore together in this wide-ranging conversation.----------------------Nicole Gull McElroy is a freelance journalist based outside of Philadelphia. Having completed her MS in journalism at Columbia University Graduate School of Journalism, Nicole started her career covering breaking news at various daily newspapers throughout the South and Midwest before taking staff jobs Inc. and Men's Journal magazines. She's written for Fortune, WIRED, and Fast Company, covering the ways business and design intersect, and for a time handled the Business x Design newsletter at Fortune.Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.