This Is A Prototype
S2 • E1 Kate Aronowitz + Robert Fabricant (part one)
May 14, 2024
Design leaders Kate Aronowitz and Robert Fabricant discuss the growth of design profession, leadership succession, and the state of design leadership. They share insights on investing in startups, empowering design leadership, and the evolution of leadership strategies towards team-building and collaboration.
37:36
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Quick takeaways
- Design leaders emphasize the need to mentor the next generation and establish succession plans for sustainable leadership.
- Tech companies now prioritize design as a key differentiator and business driver, despite past cutbacks.
Deep dives
Evolution of Design Profession: From Layoffs to Prioritizing Design
The design profession has experienced significant evolution, with large tech companies cutting back on design investments due to global economic conditions, resulting in high-profile layoffs. However, startups and tech-related companies are now prioritizing design as a key differentiator and business driver more than ever.
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