The Digital Agency Growth Podcast

Selling creative to a client can be more difficult than selling SaaS, lead generation, or any other service in the B2B space. It takes a deep understanding of the client’s needs, wants, and risk tolerance to deliver them a great product that they’ll be eager to utilize in their business. Today, Joey Tackett is here to talk about understanding your verticals and what it looks like to sell creative successfully. This week, episode 188 of The Digital Agency Growth Podcast is about selling creative!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor’s free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Joey Tackett shares the importance of knowing your client's needs and conveying that to them and actionable steps you can take right now to set up your next creative sales pitch for success.Joey Tackett is an award-winning creative director, career coach, and speaker, who helps agency leaders and consultants become highly effective, confident, and persuasive communicators and presenters. During his 23-year creative agency career, he has led creative at various size agencies, working with leading consumer and non-profit brands to enhance their brand experiences. These experiences helped him define and perfect his framework for agency presentations and client experiences, which he teaches through live trainings and courses for other agencies.In this episode, Dan and Joey discuss the following:What does it actually mean to pitch well?When your team is happy, your clients are more likely to be happy.How to structure a creative pitch call.The best preliminary steps to take before your next big pitch.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH JOEY TACKETT:https://www.joeytackett.com/agencygrowthLinkedInInstagramCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Marketing, as we all know, is a fast-paced world that is changing all the time. And if the tech industry has taught us anything, it's that innovation in fast-paced environments is essential to keeping a company afloat. Marketing innovations that think outside the box can set an agency up for success. Today, Alyson Griffin is here to talk about all that and more. This week, episode 187 of The Digital Agency Growth Podcast is about Alyson Griffin’s 25 years of marketing innovation at State Farm, Intel, and HP!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor’s free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Alyson Griffin shares the importance of understanding the agency’s perspective when you’re on the client side of the equation and actionable steps you can take right now to stand out as an agency to large brands looking for new talent to work with. Alyson Griffin has over 25 years of experience leading Marketing and Global Brand & Thought leadership teams for top technology brands, HP and Intel. During her tenure, she was credited for curating “first-of-their-kind” immersive experiences that traversed technology with art, influencers, gaming, and music. Now, as the Head of Marketing at State Farm, Griffin has been entrusted with the critical charter of revolutionizing the 100-year-old brand through the lens of future-forward marketing initiatives, such as designing the brand’s inaugural metaverse footprint. In this episode, Dan and Alyson discuss the following:How Alyson got started in the agency world and transitioned out.Agencies make a great “training ground” for those newly out of school and in junior roles.The importance of creating a user experience and getting your brand out in an interactive way.The origin of “Jake from State Farm” and its excellence as a marketing tool.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH ALYSON GRIFFIN:LinkedInTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Proposals can be a big reason your sales funnel slows down. Especially right now, as we’re seeing recession tendencies, the trend is that leads are still coming in, but closing deals takes a LOT longer. So what can you do to speed up the process and sign more clients? Today, Jore Ardeeser is here to talk about his passion for proposals and how you can create them more quickly and easily than ever before. This week, episode 186 of The Digital Agency Growth Podcast is about how to build agency proposals lightning-fast and let prospects upsell themselves!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor’s free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Joe Ardeeser shares the importance of knowing when your prospects open and reviewing your proposals and actionable steps you can take right now to upsell your clients on larger packages quickly and easily!Joe Ardeeser is a former digital agency owner of 12 years who has worked with notable brands such as T-mobile, Bluetooth, and Scantron. His newest venture is Smart Pricing Table: interactive proposal software for agencies and professional service providers.In this episode, Dan and Joe discuss the following:Why you should think about proposals like a brochure.The power of not making assumptions about your client’s needs.How to slice and dice a current offer so the base items are more affordable, but you still make your upselling items appealing.Tactics for managing scope creep in your contracts.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH JOE ARDEESER:LinkedInSmart Pricing Table websiteFree GuideCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Marketing is one of the biggest factors in whether or not an agency is successful. But for the new agency, with limited time and resources, marketing takes up the valuable time in which you should be making discovery calls and signing contracts. Automation can help you find qualified leads without adding an additional 40 hours to your work week. This week, episode 185 of The Digital Agency Growth Podcast is about growing a boutique agency with marketing automation!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Brenton Thomas shares the importance of creating a low barrier of entry for your clients and actionable steps you can take right now to automate your marketing to whatever level your agency requires. Brenton Thomas has 7+ years of paid search, paid social, organic social media, and SEO experience in both corporate and agency roles. He is the founder of Twibi, a digital marketing agency that has worked with businesses valued at over $1 billion dollars to bootstrapped startups. He also has an MBA in International Marketing from Saint Mary's College of California. In his free time, he enjoys spending time with friends and family.In this episode, Dan and Brenton discuss the following:Brenton’s journey that led him to create Twibi.Specializing and niching down in a crowded market.Effective upselling strategies for both new and existing clients.How to automate your marketing to save time and energy that can be put back into your business.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH BRENTON THOMAS:LinkedinTwibiCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

In this wide business world, there are many ways to build a high-profit agency. Different strategies and tactics will work for different people, and there are consultants everywhere that are trying to sell you on their proprietary “secrets”. So how DO you build a high-profit agency in a sustainable way? And how do the concerns vary as you increase your revenue? Raul Hernandez-Ochoa is here today to talk about all that and more. This week, episode 184 of The Digital Agency Growth Podcast is about building a high-profit agency!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Raul Hernandez-Ochoa shares the importance of creating ‘stickiness’ to keep your clients from leaving and actionable steps you can take right now to position your agency for exponential growth. Raul Hernandez-Ochoa is the founder of Do Good Work, a digital growth consulting practice that helps bootstrapped digital marketing agencies design profitable growth & operations to scale their impact. He has also helped design marketing and sales teams that have produced millions in revenue, designed revenue teams that produced $50M in sales, and been responsible for over $25M in direct response ad spend and led teams across 12+ time zones.In this episode, Dan and Raul discuss the following:J-curve growth versus staircase growth.The steps of scaling sustainably as your agency grows.What is productizing and how it can help you streamline your sales funnel.Predictions on how AI can help the agency leader as a co-pilot consultant.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH RAUL HERNANDEZ-OCHOA:LinkedInDo Good WorkTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

If you're in sales, you know that building strong relationships is key to success. But there are lots of other factors to consider as well, including whether to acquire a business or start it from scratch and how much AI to incorporate into your process. This week, episode 183 of The Digital Agency Growth Podcast is about sales, acquisition, and relationship building!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Ron Story Jr. shares the importance of crafting your message for your specific audience and actionable steps you can take right now to turn your list of email addresses into relationships to avoid cold-emailing people. Ron Story Jr. helps entrepreneurs get booked on podcasts and speaking gigs with PitchDB.com and book sales appointments at FiveContacts.com. A speaker, writer, and mentor, Ron has over 20 years of entrepreneurial experience in  Print/Digital Media Publishing, Real Estate Property Management, OTR Trucking, Income Tax Preparation, Financial Services, and more.In this episode, Dan and Ron discuss the following:The value of podcasting for business owners and entrepreneurs.What AI looks like right now as a sales tool.The current state of the tech industry.Buying a business versus starting one from scratch.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH RON STORY JR.LinkedInFacebookInstagramPitchDB.comCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

The tech world is constantly changing, and sales executives often feel the brunt of the changes. Finding a community of others in the same position as you can be all the more helpful when navigating job searches, personnel shifts, and more. Today, Sam Jacobs is here to discuss how his peer group Pavilion connects people in the sales world. This week, episode 182 of The Digital Agency Growth Podcast is about reciprocity, recession, and building Pavilion!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Sam Jacobs shares the importance of knowing your professional strengths and actionable steps you can take right now to find new professionals in your field to add to your network. Sam Jacobs is the Founder & CEO of Pavilion and the author of Wall Street Journal Best Seller Kind Folks Finish First. He launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund.In this episode, Dan and Sam discuss the following:What it’s like to grow and scale a massive peer group like Pavilion.The importance of personal values and what they mean for your career.The unbalanced structure of the tech industry and what it means for the workforce.What AI will do to change the workforce and technology landscape.To check out Sam’s book Kind Folks Finish First, head to the Amazon page!Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH SAM JACOBS:LinkedInTwitterPavilionCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Working remotely, though common now, was not well received or often considered in the past decade or so. With the rise of remote work, hiring anyone from anywhere around the world is easier now. But what was the process like back when the idea started to emerge? Today, Dan Andrews is here to talk about all that and more. This week, episode 181 of The Digital Agency Growth Podcast is about remote hiring, podcasting, and creating a community of entrepreneurs! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Andrews shares the importance of podcasting for agency owners and actionable steps you can take right now to find networking opportunities when abroad. Dan Andrews started the Tropical MBA blog as a job advertisement for a paid intern to join him as he traveled the world building his business with his business partner, Ian Schoen. It has since evolved into a place that location-independent entrepreneurs and folks starting their own businesses turn to for frank disclosures on the inner workings of their own million-dollar eCommerce company, tips and hacks for ex-pat living and travel, and witty commentary on the realities of building your own business to create personal freedom and opportunities.In this episode, Dan Andrews and Dan Englander discuss the following:What being a digital nomad entrepreneur was like circa 2016.The big trends Dan is seeing in remote hiring given the last few months.Comparing being an agency owner to being a track and field athlete.How AI and technological developments will shape life 10 years from now.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH DAN ANDREWS:LinkedInInstagramTropical MBAThe Dynamite CircleCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Proposals are the heart of making sales and attracting new clients to your agency. But many agencies are approaching creating, sharing, and closing proposals in a way that hurts business: copying and pasting, chucking it over the fence in hopes that it sticks and sending too many follow-up emails. Joe Ardeeser is here to tell us the right, more productive way to create proposals and sign deals. This week, episode 180 of The Digital Agency Growth Podcast is about optimizing your agency’s proposals and upsells!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Joe Ardeeser shares the importance of proposal review meetings and actionable steps you can take right now to streamline your proposal creation. Joe Ardeeser is a former digital agency owner of 12 years who has worked with notable brands such as T-mobile, Bluetooth, and Scantron. His newest venture is Smart Pricing Table: interactive proposal software for agencies and professional service providers.Free giveaway from Joe at Smart Pricing Table: Wish Your Projects Were More Profitable? Download the Free Guide: The Profitable Proposal Blueprint -Learn the 5 powerful principles that can take your proposals to the next level.In this episode, Dan and Joe discuss the following:Google Docs and Microsoft Word aren’t built for proposals.How most agencies get pricing tables and proposals wrong. The value of interactive proposals and proposal review meetings.Asking the right questions will keep prospective clients engaged in the sale - and bring them back if they’ve gone silent.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH JOE ARDEESER:LinkedInSmart Pricing Table websiteFree GuideCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Sales cycles, especially in the B2B space, are often long and arduous. Building trust takes time, and finding the perfect balance of engagement with potential clients takes time to master. Simon Severino is here this week to talk about his tried-and-true methods for shortening your sales cycles and scaling your agency with sprints. This week, episode 179 of The Digital Agency Growth Podcast is about doubling your agency’s sales through sprints!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Simon Severino shares the importance of mentally preparing to niche down and actionable steps you can take right now to close your sales with any type of buyer. Simon Severino is the author of the book Strategy Sprints and the CEO and founder of the consulting firm of the same name. He has helped thousands of entrepreneurs reach financial freedom by scaling their firms to run without being dependent on the owners. Simon is an established speaker, having spoken with TEDX and the highly-acclaimed podcast Entrepreneurs on Fire.In this episode, Dan and Simon discuss the following:Shortening your sales cycle with a 90-day sprint.How to emotionally prepare to niche down your agency.Allowing early successes before asking an agency to niche down builds confidence.The four different types of buyers you will encounter and how to sell each one.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH SIMON SEVERINO:LinkedInStrategy Sprints websiteYouTubeCONNECT WITH DAN ENGLANDER:LinkedInSales Schema