The Digital Agency Growth Podcast Rachel Johnson Greer on the Early Days at Amazon, Building and Selling an Agency, and the Murky World of Amazon CRO
There’s no questioning that Amazon is a rapidly growing force to be reckoned with, and today’s guest shares insight on the past, present, and future of the company and how her experience working there shaped her to advance in her current role. This week, episode 170 of The Digital Agency Growth Podcast is about the early days at Amazon, building and selling an agency, and the murky world of Amazon CRO.
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In this episode of The Digital Agency Growth Podcast, guest Rachel Johnson Greer shares her experience being part of Amazon during a phase of massive growth for the company and how she used this experience and earned skills to grow and sell her next venture ultimately ending up working in her zone of genius.
Rachel Johnson Greer is a global Amazon Marketplace strategist specializing in conversion rate optimization and brand awareness. Rachel has founded companies that reached both multi-six-figure and multi-seven-figure growth in under three years. Cascadia Seller Solutions, the Amazon full-service agency Rachel founded in 2015, was acquired by Avenue7Media in 2022. Rachel is frequently sought out by the media and has appeared on the Today Show, CNBC, Business Insider, The Wall Street Journal, and Bloomberg.
In this episode, Dan and Rachel discuss the following:
- How taking the leap into challenging roles shaped how Rachel approached every problem in her life.
- The two factors that set Amazon apart from similar companies.
- Using your network to make your next career pivot.
- How Rachel managed to grow (& sell) her next venture quickly.
- Amazon’s fast-paced environment proves to be both a benefit and a hindrance to its employees.
- How Amazon is changing the marketing game for brands selling on their platform.
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