Specializing and niching down are topics we talk about a lot on the show simply because of their importance and effectiveness in scaling your agency. Hand-in-hand with specializing is scaling based on expertise in your niche instead of relying on founder-driven sales to keep the pipeline full. Friend of the show Corey Quinn is back this week to talk about his upcoming book, Anyone, Not Everyone, in which he teaches you his approach to escape founder-led sales and much more! This week, episode 209 of The Digital Agency Growth Podcast is about how to build your agency’s vertical go-to market strategy!Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Corey Quinn shares the importance of specialization for your agency and actionable steps you can take right now to build new sales strategies that don’t involve founder-driven sales. Corey has a 25-year record of extraordinary success as an entrepreneur, sales leader, and marketing executive. His most recent in-house role was Scorpion's Chief Marketing Officer. While there, the SMB-focused agency grew from $20M to $150M in recurring revenue in under seven years. Today, he's a coach and the author of Anyone, Not Everyone, a book that helps agency founders escape founder-led sales by specializing in a vertical market. In this episode, Dan and Corey discuss the following:The difference between niching and deep specialization.Why specialization is even more critical in a down economy.Gifting as a unique outbound sales strategy.Seeking growth through specialized expertise, not founder-driven sales.Don’t forget to check out Corey’s daily newsletter, Deep Specialization Daily, and sign up for information on when his new book, Anyone, Not Everyone: A Proven System to Escape Founder-Led Sales is released!Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships CONNECT WITH COREY QUINN:WebsiteThe Vertical Go-To-Market PodcastLinkedInYouTubeCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

Risk assessment, setting an example of leadership for your employees, and looking to the future are all part of an agency owner’s daily schedule. But how often do we take the time to slow down, take a breath, and reflect on what leadership means to us and our company, now and going forward? Matt Phillips thinks we don’t do this as often as we should. He’s here today to discuss why taking time to reflect and develop as leaders will help our agencies, why finding the truth amidst limiting beliefs will help us grow, and much more. This week, episode 208 of The Digital Agency Growth Podcast is about developing leadership skills, overcoming limiting beliefs, and assessing risk!Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Matt Phillips shares the importance of setting aside time to contemplate your leadership and actionable steps you can take right now to hire the best possible person in every scenario. As a leadership coach and host of The Matt Phillips Podcast, Matt Phillips helps sales leaders achieve pro-level performance by developing and harnessing their mental toughness. Having worked with companies including Western Union, Marsh, and Robert Half, Matt knows that the status quo of promoting rockstar salespeople to sales leaders often leaves the new leader with significant gaps in their own leadership philosophy, confidence, and resilience. By combining his background as a professional baseball player with his global experience in sales, operations, and accounting, Matt supports business leaders and teams as they break through the mental roadblocks that arise in their daily grind to help them realize their potential in their personal and professional lives.In this episode, Dan and Matt discuss the following:What mental resilience means in everyday practice for your business.Matt’s four archetypes that give insight into how people think and work.The importance of asking tough questions to uncover the truth and overcome fear-based limitations.How carving out time for thoughtful reflection on leadership, even with a busy schedule, will positively impact your business.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships CONNECT WITH MATT PHILLIPS:WebsiteThe Matt Phillips PodcastLinkedInInstagramCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

Setting a strong foundation for your agency’s operations is key to its success and growth. While operations feels like the last department a new small agency needs to consider, it becomes incredibly important once you have several employees. Outsourcing to operations professionals can be an excellent choice, especially those like Leah Leaves and her team at Alderaan, who embed themselves into the agencies they work with so they become team members, not just hired help. Leah is here this week to share what she’s learned about fractional operations for digital marketing agencies and how you can set an operational foundation for yourself. This week, episode 207 of The Digital Agency Growth Podcast is about building stellar SOPs and growing your agency through fractional operations!Watch our Relationship-Driven New Business ​At-Scale video training to learn how we secure 5-20 weekly brand/agency relationships using a tasteful email outreach centered on commonalities.In this episode of The Digital Agency Growth Podcast, Leah Leaves shares the importance of having a solid operations foundation for smaller agencies and actionable steps you can take right now to keep your agency from being brittle.Leah Leaves is the Founder of Alderaan Business Solutions, which offers outsourced operations professionals for remote digital marketing agencies.  We help small digital marketing agency owners avoid burnout, enjoy crazy-good profits, and get back to spending time with their kids by building their business foundation and getting them out of their company's daily business operations.In this episode, Dan and Leah discuss the following:Finding an integrator for your big ideas is crucial to the success of a small agency.EOS, Scaling Up, and other ‘business religions’.The importance of fractional operations taking a hands-on, personalized approach.Creating robust SOPs to strengthen your agency from the ground up.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships CONNECT WITH LEAH LEAVES:LinkedInAlderaan Business SolutionsCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

PR agencies have seen tremendous changes over the last few decades, just like many industries. Kim Sample, President of the PR Council, has spent her whole career in the PR space and has her finger on the pulse of the PR space. Today she’s here to talk with us about current trends, future predictions in the space, and more! This week, episode 206 of The Digital Agency Growth Podcast is about Kim’s experience advising 140 PR agencies and growing a communications firm to $35M! Watch our Relationship-Driven New Business ​At-Scale video training to learn how we secure 5-20 weekly brand/agency relationships using a tasteful email outreach centered on commonalities.In this episode of The Digital Agency Growth Podcast, Kim Sample shares the importance of adopting value-based pricing in agencies and actionable steps you can take right now to embrace technology and hybrid work models. As president of the PR Council, Kim Sample helps the leaders of 140 member agencies work smarter to grow talent, revenue and profits and elevate the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards.In this episode, Dan and Kim discuss the following:Technology’s impact on the PR industry.The pros and cons of asking agencies to complete spec work before working together.Niching and alternative delivery methods as popular agency strategies.The future of remote and hybrid work in the agency space.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships CONNECT WITH KIM SAMPLE:LinkedInPR CouncilCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

Silicon Valley is the heart of the tech industry. And since tech is a growing sector, it is often used as a gauge for the rest of the economy. Times have been tough for tech startups lately, but the agencies that work with them have also seen changes.  Morgan McLintic of Firebrand Marketing works in the heart of the Valley, working with startups at all stages to improve their marketing and increase demand. He’s here today to discuss marketing startups, agency valuation, and more. This week, episode 205 of The Digital Agency Growth Podcast is about startup marketing and the state of Silicon Valley!Watch our Relationship-Driven New Business ​At-Scale video training to learn how we secure 5-20 weekly brand/agency relationships using a tasteful email outreach centered on commonalities.In this episode of The Digital Agency Growth Podcast, Morgan McLintic shares the importance of saying no to the clients that are not right for your agency and actionable steps you can take right now to showcase your team’s expertise.Morgan McLintic is the CEO of startup marketing agency, Firebrand. Firebrand works with early and late-stage startups to help raise awareness and drive demand. It does this through integrated programs involving PR, content marketing and digital marketing. The firm was recently recognized as the Boutique Agency of the Year by the PRSA (Public Relations Society of America).  Prior to Firebrand, Morgan founded the US presence of a global communications firm, growing it to $35m in revenues and over 250 staff. Based in San Francisco, where he lives with his wife and two kids, he enjoys extreme gardening and long-distance running.In this episode, Dan and Morgan discuss the following:How an early adoption of AI in digital agencies can provide a distinct advantage.The challenges many tech startups are facing in fundraising and valuations.The importance of hiring experts in various fields and integrating them into an agency.Discussing the integration of teams and clients at the beginning of acquisition conversations.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships CONNECT WITH MORGAN MCLINTIC:LinkedInFiredUp! PodcastFirebrandCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

Guest Jason Swenk, who has advised over 10,000 agencies, shares tips on trust with clients, AI in agencies, growing and selling agencies, personal growth decisions, scaling an agency for massive growth, and artistic value in attracting ideal clients.

The agency world has two predominant models: the traditional agency and the new school agency that emphasizes productized services. No matter which model you work in, scaling an agency is never easy. But there are ways to make it easier, like monetizing your expertise and prioritizing having good quality clients in fewer numbers rather than a large amount of small-ticket clients. Greg Hickman has worked in both the traditional and new-school models and has a lot to teach us about scaling agencies. This week, episode 203 of The Digital Agency Growth Podcast is about going from labor to leverage!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor’s free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Dan Englander and Greg Hickman share the importance of bringing in quality clients and actionable steps you can take right now to grow your business without running out of energy. Greg is the Founder and CEO of AltAgency™. Over the last 4 years, Greg and his team have transformed AltAgency™ from an automation consultancy serving many well-known entrepreneurs and growth experts into one of the top coaching and training companies for agencies looking to grow and scale by packaging their expertise, installing systems for growth and leveraging automation to save time. They have worked with hundreds of entrepreneurs ranging from Jay Baer, John Lee Dumas, Dan Martell, Betty Rocker, Nerd Fitness, and Chris Ducker among many other up and coming business leaders.  In this episode, Dan and Greg discuss the following:Greg’s career pivot from a traditional agency model to an alternative model.Monetizing your expertise to make more money while actively working less.Prioritizing quality clients over a large number of clients for work-life balance.A hybrid agency model of DIY and done-for-you services.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH GREG HICKMAN:LinkedInYouTubeAltAgencyCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

Selling an agency can be a time-consuming, lengthy process full of large decisions. Now imagine going through that three times. David Rodnitzky has done just that, selling his agency 3Q Digital (now part of DEPT) multiple times, to several different types of owners until finding the right fit. He’s here to talk about what he’s learned from this journey and how he’s helping other business owners prepare to sell their businesses. This week, episode 202 of The Digital Agency Growth Podcast is about David’s journey of scaling his agency to 500 people, selling the agency three times, and finding meaning as a founder!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor’s free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, David Rodnitzly shares the importance of hiring the right people to help you sell your business and actionable steps you can take right now to prepare yourself for the emotions that come along with selling your business. David Rodnitzky is the founder of 3Q Digital (now DEPT). David founded 3Q Digital out of a coffee shop in Pacifica, California and scaled the business to more than 500 employees managing more than $2 billion of ad spend annually. David is now the founder of Agentic Shift, a coaching company that helps agency founders successfully sell their businesses.In this episode, Dan and David discuss the following:Sometimes being lucky is better than being good.The unique challenges of selling your agency to a holding company.The difference between a Visionary and an Integrator and how their roles change as the size of a company changes.Strategies for CEOs to stay in sales meetings, even when it is no longer required.Don’t forget to check out David’s latest book, ‘Selling Your Marketing Agency: Making the Most of Your Most Important Deal’!Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH DAVID RODNITZKY:LinkedInAgentic ShiftCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

All too often, agencies rely too heavily on referrals to scale their business. Without spending time defining your brand and creating a sales process built on stories and relatability, growing your agency will be more complicated than it needs to be. My old friend Kalle Mobeck is here today to talk about how you can improve your sales process, scale your agency more quickly, and more. This week, episode 201 of The Digital Agency Growth Podcast is about scaling an agency to $10M in four years, a storytelling-based sales process, and the AI-marketing revolution!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor’s free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Kalle Mobeck shares the importance of leveraging existing networks when hiring for an agency and actionable steps you can take right now to build rapport with perspective clients using storytelling. Kalle Mobeck is the Sales Director at one of the most impactful performance marketing agencies called Twigeo. Before that, he was the CEO of the agency Relatable which grew from 0 to 10M dollars in revenue in 4 years (bootstrapped). Today he shares his knowledge as a commercial advisor for agencies & martech companies.In this episode, Dan and Kalle discuss the following:Hiring great people with a shared vision is key to success, especially when bootstrapping.The room for innovation in the influencer space, particularly in the measurement and use of AI.AI in marketing and its potential for profitability.The importance of storytelling in pitches, rather than relying solely on slides and data.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH KALLE MOBECK:LinkedInX (formerly Twitter)TwigeoCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

There’s a stark difference between a top-performing salesperson and an elite salesperson. The difference? Thorough, professional preparation to separate your sales pitch and discovery call from the others your prospective client is likely hearing. Paul M. Caffrey, the Sales Preparation Expert, is here to talk about how you can position yourself as an elite salesperson. This week, episode 200 of The Digital Agency Growth Podcast is about sales preparation and improving your close rate!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor’s free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Paul M. Caffrey shares the importance of preparation before sales calls and actionable steps you can take right now to get ready for your next sales call.The Sales Preparation Expert, Paul M. Caffrey helps salespeople use the hidden habits elite sales professionals use to outperform the competition - they prospect better, sell more and get promoted faster. Paul is also the Author of "The Work Before the Work", he also works with founders & sales team leaders to improve the performance of their sales & business development teams. In this episode, Dan and Paul discuss the following:Telling a compelling story that resonates with the client and demonstrates the value of your service.The importance of showing your client that you’ve done your research and are genuinely interested in working with them.Paul’s framework of 6 questions to prepare for meetings.Differentiating between prospects based on the language they use to describe their challenges.For the chance to get a FREE copy of Paul's book, head over to https://www.paulcaffrey.com/sales-schema today!Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH PAUL M. CAFFREY:LinkedInX (formerly Twitter)WebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.