The Digital Agency Growth Podcast Marcel Petitpas on Strategies for Improving Delivery Margin and Agency Profitability
Every agency owner wants to make sure that their business is as profitable as possible. But as an agency grows and there are more clients and employees to take care of and line items to consider, how do we peel back the layers to discover what’s holding us back from being more profitable? Marcel Petitpas is back again this week to share his insights into improving your profitability, positioning your agency, and more. This week, episode 230 of The Digital Agency Growth Podcast is about strategies for improving delivery margin and agency profitability!
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In this episode of The Digital Agency Growth Podcast, Marcel Petitpas shares the importance of positioning and niching down and actionable steps you can take right now to ensure you’re managing costs effectively in order to improve your profit margins.
Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems. He is also the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, Marcel has helped hundreds of agencies around the world improve profitability and cash flow in their business.
In this episode, Dan and Marcel discuss the following:
- The need for human intervention in data quality.
- Different ways to make agencies more profitable.
- Shortening the cash conversion cycle to maintain growth without cash flow issues.
- How being overstaffed is likely an agency’s biggest problem.
If you’re looking to start increasing your agency’s profitability, you can start by checking out Parakeeto’s free Agency Profitability Toolkit! If you’re looking to dive deeping into mastering the art of modeling, forecasting, measuring, and improving the profitability of your agency, check out Parakeeto's Foundations Course!
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Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge
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