The Digital Agency Growth Podcast

Sales Schema
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Jul 11, 2019 • 41min

The Right Words to the Right People with Nate Smith

One thing I’ve learned from Brazilian Jiu-Jitsu is that when you spar with a black belt, you may know EXACTLY what he is trying to do to you, but it doesn’t matter, he will do it anyway, and you will be submitted. Same goes for great copywriting. When the writer can hit you where you […]
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Jul 2, 2019 • 35min

Amazon, E-commerce, and Agency Innovation with Richard Jalichandra

I have a BIG question for you: How can you think less like a service-performer and more like an innovator so you can keep your clients for the long-haul, no matter what changes we might see in the world? There’s not one answer, but you can learn a lot from a seasoned perspective, one that […]
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Jun 25, 2019 • 57min

Why You Need an Agency Controller with Ryan Watson

You know that you should be working on your business instead of in it, but what does that really look like? Today’s podcast guest offers one straightforward, high-leverage activity that every agency leader should prioritize: Making big decisions based on solid financials. But how do you hone in on the numbers that matter? How do […]
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Jun 18, 2019 • 43min

What Agencies Can Learn from Consultancies with Joe Princz

As an agency person, your role generally falls into one specific category, like sales or marketing. But what if the company’s problem is bigger than just one category? What if what the company really needs is a reinvention on many or all fronts?  Enter the realm of the consultancy. Today’s guest is Joe Princz, Founder […]
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Jun 11, 2019 • 58min

How to Go Local with Hunter Elkins

You hear this a lot in the internet age: “If you’re not winning national, or even global clients, your agency is backward and hopeless…” What if that wasn’t always right?  Might it still be possible to run a profitable, highly-regarded agency without planes or long distance conference calls? There are pros and cons to focusing […]
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Jun 4, 2019 • 44min

Avoiding Projects from Hell with Bryce Bladon

Scope creep, finger-pointing, and angry emails… these things happen when expectations are misaligned between agencies and clients.  If you’ve been there more than once, you probably asked yourself, “How did this happen again?” In today’s wide-ranging interview with Bryce Bladon, we attempt to answer this question, and we  meander to other topics like hiring, sales, […]
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May 28, 2019 • 45min

The Power of Honesty in Winning and Retaining Agency Clients with Peter Kozodoy

In the advertising world, honesty is not always easy to come by, which makes it a valuable commodity: the agencies that can master it can expect to have a major advantage. Today we are talking with Peter Kozodoy: author of the book Honest to Greatness, speaker, and founder of GEM Advertising, a full-service international agency with […]
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May 21, 2019 • 33min

How to Use Account-Based Marketing to Win Agency Clients with Steven Aguiar

The age-old question: how do you ensure that your buyers are getting the right message, at the right time, in the right place? The answer is contextual, but when it comes to selling your agency services to brands, one discipline to understand is Account-Based Marketing, or ABM, and today’s guest is a master at helping […]
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May 14, 2019 • 43min

How to Grow a Large Regional Agency with Danny Fell

How should you handle delegating tasks and communicating with your team in a large agency? How do you decide what clients to pursue, and which ‘at-bats’ are worth a swing? These are some challenges covered in today’s wide-ranging conversation with Danny Fell. Danny served as President of the NDP Agency, a major leader in the […]
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May 7, 2019 • 57min

How to Sell Your Agency with Michael Young

What should you keep in mind when it comes time to sell your agency? You’ll find out on today’s episode. Today we have video as well! Michael Young comes to us with a wealth of experience on every level of the agency spectrum. After building and selling a boutique PR shop to one of the […]

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