If you’ve ever said “Holy cow, we’re so busy, and yet we don’t have any money in our bank account,” this is the episode you don’t want to skip over. There is a difference between profit efficiencies that you need to know, and Marcel Petitpas is here to help deliver that information to us today. This week, episode 132 of The Digital Agency Growth Podcast is about outsourcing to profitability! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Marcel Petitpas share the importance of outsourcing the work that you’re not good at and actionable steps you can take right now to have more realistic expectations around your agency metrics. Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems. He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world improve profitability and cash flow in their business. When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day. In this episode, Dan and Marcel discuss the following:The trend from software on its own to this new SWAS model, and why things may be heading in that direction of agency profitability How to approach your margins, and understanding what that looks like now, vs how it used to look in the agency space as far as goal setting and what numbers are considered “normal”. How to identify and outsource the riskiest work of your agency to increase your profitability and give you more time in your day to scale your agency.What to aim for in churn and how to set goals around churn for your agency and product-market fit. Whether you’re here to learn more about agency profitability or here to learn about SWAS, you’re in the right spot and this episode is going to help you. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH MARCEL PETITPAS:BlogLinkedInWebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

Are you feeling frustrated working long hours on your agency but never feeling like you’re getting what you want out of it? Not feeling like your agency growth or success is actually accomplishing anything? This episode is for you! Chip has been on the podcast a few times now, and Dan always loves hearing the emotional journey that Chip helps agency owners through towards this goal of loving your business. This week, episode 131 of The Digital Agency Growth Podcast is about how to build an agency that you actually love to own! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Chip Griffin share the importance of loving the agency you are building and actionable steps you can take right now to go from frustration to passion and get what you want from your business so you love it. Chip Griffin helps small PR and marketing agency owners build agencies they want to own. He shares the wisdom of his successes and the lessons of his failures from more than two decades of entrepreneurship and agency leadership.In this episode, Dan and Chip discuss the following:Examples of agency owners who do love their business, and what that looks like both from an insider’s standpoint as well as what that looks like from the outside looking at the agency as a whole.How to go about figuring out what you want out of your business, especially after you hit frustration or even burnout.Why Chip recommends block scheduling, and what he suggests you do for a half-day or even a full day each week to better grow and build your agency for success.Why you may be holding yourself back by either being too cautious or being in a rush to accomplish all the things you believe will help your agency and why finding a middle ground is best for agency growth and that feeling of success.Chip Griffin always brings a sense of reason to the rollercoaster of success and mindset with agency owners.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH CHIP GRIFFIN:WebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

Do your marketing ads and digital performance actually have an impact on your sales, or would the consumer buy anyway? That’s exactly what Lewis Rothkopf, President of Martin, uncovers in today’s episode in relation to measuring your marketing efforts to maximize your time, money and energy. This week, episode 130 of The Digital Agency Growth Podcast is about DSP: Demand Side Platform! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Lewis Rothkopf share the importance of testing assumptions and actionable steps you can take right now to rethink the way we measure things through technology. Having led global businesses and revenue lines at the world's foremost marketing, ad tech and media companies, Lewis joins Martin as its president with more than 20 years experience in digital media. Prior to joining Martin, he was responsible for managing a leading demand-side platform's global inventory supply chain, as well as that company's mobile, video and advanced TV, streaming audio, digital out of home (DOOH), social and emerging channels businesses.In this episode, Dan and Lewis Rothkopf discuss the following:The power of incrementality measurement and why measuring ads is best done in the same way that pharmaceuticals measure the effectiveness of drugs.The three cornerstones: advertisers, publishers, and consumers, and third-party cookies, and why these are creating a world where consumers are in charge of their shared data.Does the algorithm truly run things, and if so, is it also simultaneously ruining digital marketing as we know it? Lewis provides his two cents on the algorithms of today.How to take charge and understand your marketing strategies and measure them for effectiveness.Lewis Rothkopf provides a refreshingly optimistic take on the otherwise scary possibilities of technology and digital marketing today that will leave you feeling ready to start measuring your marketing output with more sincerity. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT with Lewis Rothkopf:LinkedInTwitterWebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

If you’ve been an agency owner for a while now you may or may not have meandered into partnerships, but by the end of this episode, you’re really going to understand why it’s such a natural fit to scale partnerships to bring in much of your income. Today Lucas Capestany joins us to talk about partnerships. He is the CEO and co-founder of AgencyGo, a company currently creating a datapoint digital marketing engine that will replace the conventional digital agency model. This week, episode 129 of The Digital Agency Growth Podcast is about how to make partnerships a key part of growing your agency! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Lucas Capestany share the importance of partnerships for agency growth and actionable steps you can take right now to build partnerships that build your business. Lucas is the CEO and founder of Twizz, which is a digital marketing agency focusing on driving leads for b2b service companies, and generating e-commerce sales for online stores. And more relevant to the partnership angle. He is the CEO and co-founder of AgencyGo, which is basically a company that is in the process of building a data point digital marketing engine that will replace the conventional digital agency model. And their main focus is on partnerships, which is basically helping agencies to do business with one another. In this episode, Dan and Lucas discuss the following:The demand for quick cash growth amongst agency owners that helped fuel the design and current makeup of AgencyGo, and how Lucas hopes the platform allows for extra data entry and usefulness later on for agency owners.What the hustling companies who are making partnerships are doing that others should learn from to grow and scale their agencies quickly.The major pain points agency owners, and other business owners, face when it comes to creating partnerships and maintaining positive relationships with them.The things you need to figure out in order to create a promising trustworthy partnership with others.The long-term benefits of partnerships, as well as how they create a business model that is self-sustaining, will encourage you to look towards not only who is referring you clients, but also who you are referring clients to.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH Lucas Capestany:LinkedInAgencyGo WebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

We’ve talked a lot about technology and why you should use technology to power your agency, but we haven’t had many practical applications on how to do that on the show. Shaun Clark, CEO of HighLevel, is a great example of utilizing technology to increase client retention and increase the value of your agency with the power of tech. This week, episode 128 of The Digital Agency Growth Podcast is about software-powered agency services! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Shaun Clark shares the importance of being the full solution, not just part of the solution, for small business clients and actionable steps you can take right now to stay on top of the b2b connection and local trends that sell. Shaun Clark is a serial entrepreneur, multi-millionaire, and a co-founder and the CEO of HighLevel, the #1 white-label marketing platform for agencies. He helps 20k+ agency owners decrease churn and stabilize revenue through adding a SaaS arm to their business. In this episode, Dan and Shaun discuss the following:The limitations on small businesses to utilize agencies, and why agencies don’t fare as well as software for companies of smaller scales.The benefits of being both an agency and a software company to offer your clients a new dynamic that makes them stay for the long haul.How an agency can provide the services and the software in such a way to encourage the right habits on the small business clients to be successful and see results.What Saun sees from the most successful agencies, and what they are leveraging to be that success pillar for themselves and the industry,This episode will help you find new, practical ways to increase client retention and understand the power of software and technology powered agencies. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH Shaun Clark:WebsiteLinkedInYoutube ChannelCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

A few years back I read the book Exactly What to Say: The Magic Words for Influence and Impact​ by Phil M Jones, and within 6 months I had nearly doubled my conversion rate in my own agency. So when the opportunity arose to have Phil come on the podcast to share with you the power of your words in sales, I was more than eager to get this out to you. This week, episode 127 of The Digital Agency Growth Podcast is about the efficiency of word choice in sales with Phil M Jones! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Phil M Jones are sharing the importance of being innately curious and actionable steps you can take right now to crowdsource brilliance. Phil M Jones thinks and acts differently. His precise insights around communication added to a proven personal pedigree of peak performance and a richness of real-world experience mean that Phil is the kind of thought leader whose counsel is sought by other thought leaders. He passionately believes that the answer to increased success, in every area of life, is to ask better questions, focus on QUALITY of conversation as well as quantity and that quite often, the difference between you, and all the others, is knowing exactly what to say, when to say it, and how to make more of your conversations count. Best known for his international best-selling book, Exactly What to Say – The Magic Words for Influence and Impact and his vast experience as a professional speaker at conferences and events, what is often overlooked is the strategic intellect he provides behind the scenes for some of the world’s biggest brands to understand their critical conversations and the success language required to maximize their effectiveness.To date, more than 800 different industries, across 59 countries and 5 continents have benefitted from his input. Trusted by dynamic and aspiring leaders in Healthcare, Real Estate, Automotive, Financial Services, SaaS, Home Improvement, Retail and many more – Phil is the kind of expert that achieves his success through the people he supports and adores seeing other people shine.In this episode, Dan and Phil discuss the following:Why Phil believes it’s not about being born a natural salesperson, but rather being innately curious as a person that leads to success in sales industries.The magic words in sales that you probably use incorrectly and are breaking your own sales opportunities. Getting in through the side door, rather than trying to reach out to the gatekeepers, to the decision-makers and how to break through the noise.The power in understanding the examples, rather than the principals, and how you’ll learn to approach conversations with potential clients differently.The conversation truly encompasses all areas of compassionate and integral sales, all from a high-level sales perspective. This episode will also help you create better conversions tomorrow, so make sure you tune in!CONNECT WITH Phil M Jones:LinkedInInstagramWebsiteCONNECT WITH DAN ENGLANDER:LinkedInStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

If you’ve been curious about how to attract the right freelancers and talent while keeping them engaged, this podcast episode is one you won’t want to skip over! While we’ve talked about talent acquisition before on the podcast, this one is going to be a very powerful and interesting conversation on attracting and holding positive relationships with contracted freelancers in your business. This episode will be especially helpful for those who work with multiple freelancers or plan on doing so soon. This week, episode 126 of The Digital Agency Growth Podcast is about freelancer acquisition! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Shahar Erez shares the importance of respecting your freelancers in the right way and actionable steps you can take right now to get the most bang for your buck when it comes to higher freelancers in your agency. Shahar Erez is the Co-founder & CEO of Stoke, an on-demand talent platform empowering companies to adopt a hybrid workforce model that scales as quickly and efficiently as needed. The platform provides a streamlined interface to make sure all your “non-employees” are operating according to policies, legal constraints and workforce classification.In this episode, Dan and Shahar discuss the following:How the requests to corporate positions of both Millennials and GenZers asking for flexible remote work led to the creation of Stoke, and how that led to a 9 figure deal with Fiverr. How freelancers were the first to be let go in the beginning of the furlough period during the pandemic of 2020, and yet the most capable group to rebound and get on their feet the fastest, compared to their corporate 9-5er counterparts.How agency owners have been going about hiring freelancers in the wrong ways, and ways to find and keep talented freelancers coming back to your agency.The potential for freelance hire and what tasks are best to hire a freelancer, as opposed to other tasks that would be best for an internal position and full-time employee. Whether you’re already hiring freelancers but retention is low, or you plan on hiring 20 freelancers over the next few years, this platform as well as this conversation is perfect to help you learn from the best and experience the reality of freelance retention.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH Shahar Erez:LinkedInStoke WebsitePodcastCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

If you’re looking for a no-BS kind of conversation about marketing, sales, and client growth then this is the perfect episode for you today. Ken Marshall, chief growth officer of RevenueZen, is a leading growth marketing strategist and creative mind, and there is no doubt you’ll learn a lot from this episode. This week, episode 125 of The Digital Agency Growth Podcast is about B2B inbound marketing growth strategies you can implement as soon as this episode is done playing through your earbuds. Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Ken Marshall shares the importance of social proof and actionable steps you can take right now to identify your target market and solidify who you’re talking to in order to perfect your marketing strategy. Ken “Magma” Marshall is the Chief growth officer and managing partner at RevenueZen, a b2b focused inbound marketing agency. Beyond that, he's been professionally internetting for the past seven years, and has shifted his focus to all things SEO and inbound for the last five. Ken is an endlessly curious person with a cliche of coffee addiction and a burning desire to encourage and empower others to pursue meaningful lives. In this episode, Dan and Ken Marshall discuss the following:What a growth officer does as well as what that title should mean for an agency curious about adding this role to their lineup.The concept of putting your pricing front and center on your website, and why you may want to consider doing that, even if it’s controversial.The best way to reduce risk when hiring new employees, letting them fail on purpose to allow them to grow, and giving up a lot of time and control to allow a new employee to build your agency.Where to start when it comes to gaining clarity around buyer journeys and how best to tackle this as an agency owner.Whether you are looking for out-of-the-box ideas on growth strategy or just looking for inspiration to keep going with lead generation, this episode is sure to help you expand your view and grow your business in a positive way.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH KEN MARSHALL:WebsiteLinkedInCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

Have you ever wondered if the people running agencies, advertisement companies, and the like had it easier back in the day? Martin Bihl, the third generation of advertisement and creative direction work in his family, states that the past had its own unique challenges that today’s agency owners just don’t consider. Today we are going back in time and returning to the present to discuss not only how things have changed and stayed the same, but also to dive into relationships amongst your team and clients, and even potential future clients. This week, episode 124 of The Digital Agency Growth Podcast is about his lifetime in creative direction with Martin Bihl. Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Martin Bihl shares the importance of advertising and actionable steps you can take right now to create and hold symbiotic relationships with your clients. Martin Bihl has created campaigns and creative across a staggering number of client categories – from banks to beers to B2B and beyond – and marketing channels – from traditional print/tv/radio to guerilla to digital to sales promotion to event to things-that-don’t-have-a-name-yet. He’s worked at agencies in New York, St. Louis, Dallas, and Chicago, and with agencies all across the planet. He’s taught marketing, advertising and branding to undergrads, international master’s students and MBAs at a variety of universities in the Philadelphia area, and speaks regularly at schools around the country.Martin’s writing has appeared in such diverse publications as McSweeney’s, Advertising Age, New York Magazine, Eephus, More, and more, and he runs The-Agency-Review.com where he has interviewed such industry luminaries as Sir John Hegarty, George Lois and Luke Sullivan. Despite these things, he has no distinguishing characteristics, hobbies or interests and is utterly devoid of personality altogether.In this episode, Dan and Martin discuss the following:Bad advertising; where Martin has seen bad advertising work well, or at least better than expected, and how bad advertising works better than no advertising.The reason that in the long-term, the brand implications must be thought out before launching an advertising campaign, and how different campaigns may not pass legal.Examples of how clients can totally change the agency and ways in which to allow that collaboration to continue through a positive agency-client relationship, and ways it could fall apart.How to get the upside of “tribe” without the downside of “tribalism”, and if that’s even possible, in advertising.This episode is perfect to jog creative ideas and sit down with some bigger thinking here. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH Martin Bihl:WebsiteLinkedInTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

Really curious people usually have a way of telling incredible stories, having experiences and life lessons worth discussing, and genuinely caring about others. Matthew Stibbe is just that, and today you can go back in history or stay right where you are as we dive into his entrepreneurship journey. That’s why episode 123 of The Digital Agency Growth Podcast is about the interrelationships you can create within your agency, with Matthew Stibbe! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Matthew shares the importance of understanding your worth, as well as that of your employees, in relation to work and time in the office and actionable steps you can take right now to get curious and make opportunities through experiences. Matthew Stibbe is an entrepreneur, manager, marketer, writer, pilot, wine lover and geek. He is also a history professor at Sheffield Hallam University's Humanities Research Centre.In this episode, Dan and Matthew discuss the following:How Matthew went from being a private pilot and journalist to an agency owner, and why he decided to pivot in that fashion to a B-corp business.The interrelationships between how we handle our internal projects and how we communicate project management to clients.Why Matthew thinks that time tracking for employee wages isn’t the answer, and how you can either pay for the thought in the shower or the years of experience that created that thought; it’s up to you.How Matthew utilized opportunities in everything he did to gain experience, connections, and how he created a unique lifestyle and agency just by being a very curious person.Matthew Stibbe is a serial entrepreneur, marketing maven, writer, pilot, and wine enthusiast. But not necessarily in that order. He created marketing strategies, content, and campaigns for clients including Microsoft, Google, LinkedIn, and HP and contributed to Wired, Forbes, and Popular Science. Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector.  Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based online. Matthew also has his commercial pilots license and an advanced wine diploma. At some point in the previous millennium, he studied history at Oxford University.  These days, he blogs about modern management atwww.geekboss.com,  about marketing at www.articulatemarketing.com and wine at www.vincarta.comThank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH MATTHEW STIBBE:Read his blogLinkedInCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED: Double Digit Growth BookStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.