The Digital Agency Growth Podcast Shelby Janner on Landing B2B Podcast Placements
Podcasts are just a really great way for someone who wants to get more earned media but maybe cannot get into a Forbes or Fast Company. It's lower pressure and conversational. This week's episode of The Digital Agency Growth Podcast is about landing B2B podcast placements!
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In this episode of The Digital Agency Growth Podcast, Dan Englander and Shelby Janner share the importance of getting visible through podcast guesting and actionable steps you can take right now to pitch to be on B2B podcasts that make sense for your goals and brand.
Shelby Janner is a public relations expert and strategic communicator recently stepping into an executive role at Zilker Media, an Austin-based agency focused on building people-driven brands. Shelby supervises all client activities in the publicity department to ensure delivery and success for the desired business objectives and ROI. Utilizing her expertise in strategy and vision, Shelby is passionate about ensuring clients understand the importance and value of publicity as it pertains to their current and future marketing goals.
In this episode, Dan and Shelby Janner discuss the following:
- Harnessing the power of podcasts to boost your influence and raise the visibility of your organization.
- Podcasting as a bigger place to get media placements
- How podcasting is networking, content, and helpful in creating strategic partnerships.
- Practical steps on how to DIY your own publicity through pitching yourself to be a guest on podcasts.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
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