Join A.J., a game sales expert, and Kevin Wilson, an intellectual property specialist in gaming, as they navigate the fascinating world of board game design. They share insights on the challenges of selling a great game and the creative process behind game mechanics. Discover the crucial balance between innovation and familiarity and learn how visual elements can captivate players. Plus, they delve into the significance of feedback and simplicity, along with personal anecdotes that shed light on what truly makes a game memorable.
