21st Century Entrepreneurship

Beau Eckstein is a seasoned expert with over 26 years of experience guiding real estate entrepreneurs and business owners, and we spoke about unlocking the secrets to financial freedom through small business ownership. With a mission to help 100,000 aspiring entrepreneurs over the next decade, Beau shares actionable strategies for leveraging SBA financing, tax codes, and real estate to create lasting wealth. His passion lies in demystifying business acquisition and growth, whether through franchises, home-based models, or existing companies up for grabs due to retiring baby boomers.The conversation centers on a powerful idea: the tax code favors business owners, not W-2 employees. Beau explains, “The tax code in the States here was not written for W2 employees. It’s written for small business owners. If you know that and you can unlock the secret of getting more cash flow and keeping more in your pocket,” you’re already ahead. We explored how SBA loans—government-backed financing tools—can turn dreams into reality, from buying a million-dollar business with just $50,000 down to starting a franchise for as little as $12,000 out of pocket.What stands out most is Beau’s “Triangle Method”—a trifecta of tax strategy, operating a business, and real estate. He breaks it down: “That is the most powerful wealth creation vehicle out there.” Imagine a tech worker earning $500,000 annually, crushed by taxes, then offsetting it with a laundromat’s equipment depreciation, generating cash flow, and parking profits into real estate. It’s a cycle of wealth-building that’s both practical and eye-opening.Listeners can learn how to match their personality to the right business model—whether it’s a low-employee, laptop lifestyle or a hands-on HVAC empire. Beau’s optimism shines when he says, “There’s no better time with technology… It’s never been easier understanding the financing, understanding your options out there.” We also tackled overcoming fear, the biggest hurdle for 90% of people who dream of entrepreneurship but stay “just over broke” in their jobs.Key Takeaways:SBA Financing Unlocks Opportunities: You can finance 90% of a business purchase, even startups, with good credit and a solid plan.The Triangle Method Works: Combine tax strategy (like Section 179 depreciation), a cash-flowing business, and real estate for exponential growth.Start Small, Win Big: A vending machine business or franchise resale can be your gateway to financial independence.Fear is the Enemy: As Beau urges, “You don’t want to wake up one day and say, I wish I would have done that. Today is the time to do it.”This episode is a roadmap for anyone tired of the corporate grind or seeking a legacy beyond a paycheck. Beau’s blend of hard-earned wisdom and infectious enthusiasm makes it clear: business ownership isn’t just about money—it’s about taking control of your future.

Tom Verboven is a leadership strategist focused on selecting and developing the right leaders to create value for individuals, organizations, and society. We spoke about what makes a great leader, how leadership selection impacts business success, and the hidden risks of getting it wrong.Leadership decisions can make or break an organization. As Tom puts it, “If you select the wrong leader, you're in trouble.” Using Boeing as a case study, he explains how one leadership decision led to a cultural shift that cost the company billions. But it’s not just about big corporations—founders and startups face similar challenges when choosing who will take the helm. “Do we have complementary skills in the team? Is everyone aligned and thinking the same way? That common ground is crucial.”Drawing from his own experience as a semi-professional basketball player, Tom highlights the parallels between sports and business leadership. “We won championships not because we had the strongest individuals, but because we had the strongest team.” A leader’s role is not just about making decisions but about fostering trust, alignment, and a winning spirit.Tom also reveals why selecting C-suite executives is often treated like a coin flip. “One out of two CEOs leave within 18 months,” he says, emphasizing the lack of structured evaluation at the highest levels. Instead of relying on gut feelings, he advocates for a holistic approach: pre-analysis, strategic profiling, and ongoing development to ensure leaders thrive.With organizations facing unprecedented uncertainty—from AI disruption to geopolitical crises—Tom sees a shift in leadership priorities. “The behavioral skills are becoming more important. Influence, creativity, energy—things AI cannot replace.” And to navigate the paradoxes of modern leadership, executives must embrace both extremes: “Full-on strategy, full-on execution. Full-on AI, full-on humanity.”Key Takeaways:Leadership selection isn’t luck—it’s a process. A structured approach improves success rates beyond the usual 50/50 gamble.Culture matters. A leader must align with the organization's DNA or risk losing trust and credibility.Ego clashes can sink startups. Founders must ensure alignment on vision and expectations early on.Winning teams over winning individuals. Strong leadership fosters collaboration and healthy competition.New leadership demands balancing extremes. Future CEOs must navigate strategy and execution, digital and human, short-term gains and long-term vision.If you’re a leader—or selecting one—this episode will change how you think about leadership success.

Brent Kesler is a former chiropractor turned financial educator who discovered a powerful system that transformed his life and finances. We spoke about how he eliminated $984,711 of debt in just 39 months without working harder, taking additional risks, or changing his cash flow—and how you can do it, too.Brent introduces us to a concept that has been quietly used by wealthy families like the Rockefellers and Walt Disney for over 200 years. As Brent puts it: “It’s not new. It’s not on trial. It’s been proven time and again.”At the heart of his method lies a surprising tool: a specially designed whole life insurance policy in a mutual company that pays dividends. If the term “life insurance” triggers doubts, Brent has this to say:“I know what you’re thinking—life insurance? What in the hell are you talking about? That’s because we’ve been conditioned to think we know everything about it. But you don’t.”Brent explains how this system works to recapture, recycle, and reuse your money—whether for debts, expenses, or investments—so you keep wealth within your family instead of leaking it out. He shares relatable examples, including buying cars, paying taxes, or even charitable giving:“Imagine getting all the money back for every single car you’ve bought, driven, and sold. Not just a little, but all of it.”Key Takeaways:Wealth Without Extra Work: Brent paid off nearly a million in debt in 39 months by adding just one simple step to his financial life.Misconceptions About Life Insurance: Not all policies are created equal. The tool Brent teaches is “specially designed for high immediate cash value—within 30 days.”Recycle Your Money: Learn how to use the same money repeatedly for cars, taxes, or investments, without losing its earning potential.Proven Concept: Walt Disney, McDonald’s, and even Pampered Chef began using similar methods to fund their growth.Brent’s method isn’t about selling you a product; it’s about teaching you how to think differently about your money and keep it working for you. As he says:“If you knew how this worked, you’d already be doing it.”Learn how to take control of your financial future, pay off debt, and build wealth—all with the resources you already have.Want more? Brent offers his ebook “Mapping Out the Millionaire Mystery” for free. Visit his website or email him directly to learn how to start your journey.This episode is packed with actionable insights to help you rethink the way you handle your money. Don’t miss it!

Luisa Molano is a business growth strategist and coach helping female entrepreneurs scale their revenue without losing themselves. We spoke about the moment she realized her long-climbed corporate ladder was leaning against the wrong wall—and how she found the courage to leap into entrepreneurship.Luisa’s story is a familiar one: she followed the script, climbing to a national director role in a Fortune 200 company, only to realize—within three days—that the dream job wasn’t the dream anymore. “Where did the feeling go? Where did the excitement that I felt about this promotion go? It disappeared.” Instead of seeing it as failure, she reframed it as an opportunity, asking herself, What if I worked for myself?In this conversation, Luisa unpacks the five pillars of building a business with both external and internal success:Discover – Define your mission, vision, and values. "Go for what you want, not what you think you can get."Identity – Develop unshakable confidence in who you are. "Understanding who you are is your superpower."Establish – Build a business model that aligns with your goals, not distractions. "If your head is spinning with every new tool or trend, you’re not alone."Systematize – Create processes that sustain your success. "Your business can’t just live in your brain and on sticky notes."Refine – Stay in action and optimize as you grow. "If you’re not improving and refining, you’re back to square one."Luisa also shares why she founded Herlocity, a global network for female entrepreneurs designed to provide the support she wishes she had in her early years. She emphasizes the importance of AI in today’s entrepreneurial landscape and challenges those hesitant to embrace it: “If you haven’t started to leverage AI in your business, you’re doing yourself a disservice.”This episode is packed with actionable insights for entrepreneurs navigating growth, change, and the reality of building a business on their own terms. If you’ve ever questioned whether you’re on the right path, Luisa’s journey might just give you the clarity—and the push—you need.

Brook Shepard is the Founder, CEO, of Mason Interactive and a seasoned performance marketing expert with 16 years of industry experience, leading a firm that manages billions in client assets. We spoke about the evolution of digital advertising, the rising dominance of creative strategy, and how AI is reshaping media buying without replacing human ingenuity.Brook shares key insights from his journey—starting in the early days of search advertising when gaming platforms was the norm, to today’s landscape where Meta and Google dominate. He reveals how creative has transformed from a secondary consideration to a primary driver of success:"Creative actually wasn’t as important in a client’s campaigns 10 years ago or even 5 years ago before iOS 14… But now, creative is more important than ever and needs to be informed by data."We explore how AI enhances, rather than replaces, creative work. By analyzing thousands of ad variations across years of data, Brook’s team uncovers the patterns behind high-performing campaigns:"AI helps us analyze data over vast data sets. It does not replace the human intent of the idea and the story that we're telling."Through real-world examples, Brook breaks down how businesses can optimize their ad spend. Whether it’s a coffee brand achieving a 4x increase in click-through rates through systematic testing, or a jewelry company using organic content to fuel paid campaigns, the lesson is clear—data, design, and strategy must work together."If you don’t know why an ad was successful, you can’t double down on it. And if you can’t double down, you can’t scale."Brook also shares personal reflections on leadership, growth, and the importance of continuous learning:"Each day, I ask: What haven’t I done today that I want to do better tomorrow? How can I put more weight on my marketing bar?"Key Takeaways:AI is a tool, not a replacement – It accelerates analysis but doesn’t replace creative storytelling.Creative strategy now defines success – The right visual, message, and call-to-action can multiply ad performance.Testing is everything – Isolating variables and refining continuously can drive massive results.The right agency is like a well-engineered machine – Big enough to deliver global impact, small enough to keep leadership hands-on.Whether you're an entrepreneur, marketer, or business leader, this conversation will give you a fresh perspective on data-driven creativity and the future of advertising.

Avigail Berg is the Owner, Manufacturer, Wellness Expert, Visionary & Futuristic Entrepreneur behind TheSoundWell Vibro-therapy. We spoke about how harmonic low sound frequencies are being used to alleviate pain, stress, insomnia, and anxiety, helping people achieve better mental and physical well-being.Avigail shared the origins of her journey, starting with her master's thesis in holistic health, which led her to connect with Norwegian vibroacoustic therapy pioneer Olav Skil. She described how Skil’s discovery—that low sound frequencies positively impacted disabled children—sparked her dedication to developing ergonomic equipment like mats, recliners, pillows, and even sonic pets."The human body is just like an instrument," Avigail explained. "You can attune different parts of the body just like you're tuning a bass." She detailed how these frequencies penetrate deep tissue to help manage chronic conditions like Parkinson's, fibromyalgia, and MS—not as cures but as tools for symptom relief and enhanced life quality.We explored the 'four siblings from hell'—pain, stress, insomnia, and anxiety—that drain our energy and reduce our performance, communication, and creativity. Vibroacoustic therapy, Avigail said, helps "reset, reboot, and recharge" the mind and body, creating mental clarity by minimizing what she calls the "spaghetti mind"—the tangled web of thoughts, emotions, and memories.Avigail also discussed her innovative projects like the Softwave Café, which introduces conscious entertainment spaces with multisensory relaxation experiences, and the development of Sonic Pets. "When you hug it," she said, "you feel hugged from within." She's now seeking partners to integrate positive psychology AI into these pets to support children with special needs and people with dementia.Key Takeaways:Low sound frequencies can help reduce chronic pain, stress, insomnia, and anxiety.The mind and body respond to harmonic vibrations, creating mental clarity and relaxation without guided imagery.Vibroacoustic therapy supports cognitive, emotional, and physical well-being across age groups.Innovative applications like Softwave Café and Sonic Pets show the evolving potential of sound therapy in daily life.Tune in to discover how sound frequencies might help you or your clients find calm, clarity, and creativity in a noisy world.

Diane Strand is an Executive Producer - Spirit of Innovation, CEO of JDS Studios, Nonprofit Founder & Executive Director, Serial Entrepreneur, TEDx Speaker, and Bestselling Author #JDSFamily. We spoke about the journey of entrepreneurship, the power of saying “yes” to opportunities, and how creativity can be the foundation for business success.Diane has built multiple businesses, including a nonprofit that grew into a seven-figure enterprise. She shares how she launched over 100 creative careers, helped entrepreneurs build authority, and leveraged storytelling for impactful marketing. With a career that started in Hollywood, working on shows like Friends and General Hospital, Diane transitioned into creating opportunities for aspiring creatives and business owners alike.One of Diane’s core messages is to “start before you’re ready”—a mindset shift that separates those who take action from those who let fear hold them back. “Don’t find the excuses because that’s fear talking,” she says. “It will always try to make you safe… Get started now. Get involved with your community.”She explains how providing value before asking for anything in return has been a game-changer in her journey. “Everything doesn’t have to be a hard sell. Sometimes you just need to provide the value so other people want to be a part of the magic that you’re creating.”Diane also discusses:The power of showing up and saying yes – How a simple networking event led her to launch a groundbreaking career program for adults with developmental disabilities.Building a personal and business brand – Why blending technical and soft skills is key to standing out.How to gain credibility in male-dominated industries – Her story of producing a Barbra Streisand concert and the lesson she learned about speaking up.Turning tiny wins into big momentum – “Celebrate being able to pick up the phone, make that one call, show up in a room where you don’t know anyone. Those are tiny wins that create momentum.”This episode is for anyone looking to step into entrepreneurship with confidence, scale their business through strategic branding, and turn creative passion into a profitable, purpose-driven career.

Cory O'Daniel is the CEO and co-founder of Massdriver and a co-founder of OpenTofu. We spoke about the growing skills crisis in cloud operations, the limitations of AI in solving it, and how companies can bridge the gap between software development and infrastructure management.Cory warns of an impending "existential crisis" in cloud expertise: "There is not a ton of people that understand how to use the cloud… and a lot of people are banking on AI solving it." But the problem, he explains, is that AI isn’t trained on the real, private complexities of cloud operations—it only learns from public code snapshots. This means that businesses are moving more of their infrastructure to the cloud with fewer people who actually know how to secure, optimize, and manage it.The discussion highlights a stark reality: while the number of software developers is projected to increase from 27 million to 45 million by 2030, "the amount of people that have experience in cloud operations… decreases every year." Cory points out that cloud management isn't something you learn in a coding boot camp, yet it's essential for running modern businesses securely and efficiently.We also explored the resurgence of Platform as a Service (PaaS) solutions and why developers are shifting toward tools that "dumb it down" and remove the complexity of cloud operations. But for enterprises too large or complex to rely on PaaS, companies need better collaboration between developers and operations teams—without forcing developers to become cloud experts.Key takeaways:The Cloud Skills Crisis is Real: While software development is booming, expertise in running cloud infrastructure is vanishing.AI Won’t Save Us: "AI is not going to help us here… It might make somebody who knows what they're doing more efficient, but it's not going to make somebody who doesn’t know what they're doing know what they're doing."PaaS is Making a Comeback: More developers are choosing abstraction layers over direct cloud management, but this isn’t a solution for every business.Collaboration is Key: Cory emphasizes that "DevOps was never really about one person doing another person's job—it was about teams working together better."Cory’s perspective challenges the conventional wisdom around AI and automation, making this conversation a must-listen for anyone navigating the future of cloud infrastructure.

Jeff Sauer is a data-driven marketing expert, co-founder of MeasureU.com and ProfitSchool, and an educator who has helped thousands of professionals master digital measurement and optimization. We spoke about the power of tracking and analyzing marketing efforts, how to turn insights into action, and why problem-solving is the ultimate key to business success.Jeff started as a website developer in the mid-2000s, quickly realizing that just building a website wasn’t enough—clients wanted proof it was working. “I had no idea if it was good or not,” he admits. “I was basically focused on the result only… and really whether the result was there or not, I had no accountability.” That realization led him to a major shift: understanding that the real value wasn’t just in creating something, but in knowing whether it was performing effectively.In this conversation, Jeff breaks down the essential role of measurement in business growth, explaining how companies waste massive budgets on ineffective strategies simply because they lack visibility into what’s working. “For that million dollars, you’re getting 20 leads. Do you think that’s a good use of your money?” he asked a major corporation, illustrating the stark reality many businesses face.We explored:How Jeff transitioned from web development to marketing analytics by recognizing the need for measurable impact.The key mindset shift: “People are often willing to pay you a lot more to figure out how to make your website work.”How even a small local business can apply the same optimization principles as a billion-dollar corporation.The biggest mistakes businesses make in digital marketing and how to fix them.Why AI will enhance—not replace—marketing professionals who know how to leverage data.Key Takeaways:✅ Measurement is your edge: If you’re not tracking results, you’re guessing—and guessing is expensive.✅ Optimization is an ongoing process: "It’s almost always a stream of low-hanging fruit. You can be very well fed just by continuing to find the obvious answers."✅ AI won’t replace problem solvers—only those who don’t evolve: "You will be replaced if you can't leverage it."✅ Success starts with solving problems: "Figure out that problem, figure out how you can uniquely solve it, and then go do it."Jeff’s journey is proof that measurement isn’t just about numbers—it’s about unlocking real business growth. Whether you’re looking to sharpen your marketing strategy, grow your career, or future-proof your skills, this episode is packed with insights to help you get there.

Fletcher Wimbush is a hiring expert who has spent his career helping business leaders build high-performing teams. We spoke about why hiring is one of the most overlooked yet crucial skills for any leader—and how to get it right every time.Hiring the right people isn’t just about intuition; it’s a process that can be systemized and refined. Fletcher knows this firsthand. After stepping into his father’s legacy, he battled imposter syndrome and set out to prove his expertise. His mission? To master hiring through relentless practice—conducting over 15,000 job interviews and advising more than 2,000 CEOs on talent selection and recruitment marketing."No one teaches us how to hire. It’s a business skill, a leadership skill that is just overlooked too often."In our conversation, Fletcher shares how most business leaders were never formally trained to hire. They learned through trial and error, often relying on gut instinct—an approach that leads to costly mistakes. He reveals a fact-driven hiring system that eliminates guesswork and ensures businesses recruit top talent while avoiding "talented terrors" and problem generators."Getting it right or wrong is the difference between hundreds of thousands, if not millions."We also explored:The three biggest hiring mistakes leaders make—and how to avoid them.Why hiring should be treated like any other process-driven business activity (and why most companies get it wrong).The role of AI and automation in streamlining recruitment.The psychology of high-performing teams and what truly makes a winning team culture.Key takeaways from our conversation include the importance of treating hiring as a structured, repeatable process rather than relying on gut feeling, the true cost of a bad hire in lost productivity and cultural damage, and the value of free hiring resources, including an eight-hour eLearning course packed with science-backed hiring strategies, which Fletcher offers for free with the promo code "hire better."Fletcher believes that hiring the right people is the key to unlocking entrepreneurial freedom. If you want to build a team that drives business success while giving you the freedom to focus on growth, this episode is a must-listen.