Liz Steblay: How Can Solopreneurs Conquer Fear and Thrive?

Liz Steblay is a mentor, champion, and author who’s spent over 20 years guiding solopreneurs to success. We spoke about her journey from an unexpected layoff at a Fortune 500 company to building a fulfilling career as an independent consultant, and how she’s distilled her wisdom into her book, Succeeding as a Solopreneur. Our conversation unpacked the realities of going solo—why so many hesitate (33% would rather skydive than take the leap!)—and how to overcome the biggest hurdles, like fear, uncertainty, and doubt (FUD), while carving out a profitable niche.

What stands out most is Liz’s raw honesty about the emotional and practical sides of solopreneurship. She doesn’t sugarcoat it: “Fear, uncertainty, and doubt never really go away,” she admits, reflecting on her two-decade journey. Yet, she offers a lifeline with her “name it and tame it” strategy—slowing down to identify whether it’s fear, uncertainty, or doubt whispering in your ear, then tackling it head-on. For instance, she says, “If you’re really nervous about ‘Can I really make a living doing this?’—that’s an uncertainty. So then the next question is, how can I learn more about this… so that I can go forward with confidence?”

We also dug into why niching down is non-negotiable. Liz warns against the trap of being a “jack of all trades”: “If you put yourself in your client’s shoes, they want to hire an expert. They don’t want to hire a generalist.” She sees your LinkedIn profile as a “storefront window”—not a dusty resume, but a vibrant display of how you solve problems now. “Don’t make it all about what you’ve done in the past. Instead, make it about how you help people now, how you make a difference,” she advises.

The chat wasn’t just theory—Liz shared real-world juice. She recounted how she once realized an agency would pocket $45,000 just for introducing her to a client: “I thought to myself, that’s nuts. I’m not going to give up $45,000 just for an introduction… and you don’t have to either.” Her fix? Build a warm network and lean into relationships, not sales pitches. One clever tip: reconnect with old contacts using the “flattery approach”—“I’d love to pick your brain about something. I value your opinion.”

Takeaways:  

• Tame the FUD monster by naming it—fear, uncertainty, or doubt—and seeking answers to shrink it.  
• Narrow your niche to stand out; clients crave experts, not generalists.  
• Turn your LinkedIn into a client magnet—think storefront, not scrapbook.  
• Skip the middleman and keep more of your earnings by nurturing your network.  
• Start small, charge what you’re worth, and build wealth over time—Liz’s book is a $20 roadmap to get there.

From her accidental start to coaching thousands, Liz’s story is a masterclass in turning setbacks into freedom. Whether you’re on the fence or already solo, her insights light the path to a career that’s yours—FUD and all.