Lyle Myers is the Chief Development Officer at iFlex Stretch Studios, and we explored the intricacies of franchising in the health and wellness sector. Central to our discussion was the unique iFlex franchise model, which emphasizes professional assistance in stretching and a robust support system for franchisees. Myers highlighted the importance of choosing a franchise that not only offers a promising business opportunity but also ensures substantial support for its franchisees. "You're in business for yourself, but not by yourself," Myers explains, illustrating the comprehensive backing provided by iFlex.Throughout the episode, Myers shared his extensive experience in developing franchise models that generate recurring revenue and foster community growth. He emphasized the role of expert stretch therapists at iFlex who help clients achieve better mobility and sports performance. "What we do is we have professional, what we call stretch therapists that basically will stretch you the way that you need to be stretched," Myers detailed, stressing the tailored approach that sets iFlex apart.Another key topic was the innovative use of technology in selecting franchise locations, utilizing AI to track potential markets. "We can actually go into that shopping center, see who the shoppers are because we can track their cell phones and we know exactly where they live, how much money they make," Myers shared, revealing the strategic precision behind iFlex's expansion.Key takeaways from the interview include the significance of a well-supported franchise model, the benefits of professional stretching services, and the advanced strategies employed by iFlex to optimize their franchising efforts. Myers also delved into the broader impacts of their services, "helping people be able to reduce their injuries" and enhancing community well-being.Listeners will leave with a deeper understanding of what makes a franchise successful, both in terms of profitability and positive community impact, making this episode a valuable resource for anyone interested in entrepreneurship in the health and wellness industry.

Jarrod Lopiccolo is the CEO and co-founder of a digital design firm Noble Studios, and we spoke about his journey from aspiring architect to digital innovator. Through his narrative, Jarrod emphasizes the importance of daily improvement, saying, "It's an invitation to wake up the next morning and ask, how can I be better?" This philosophy not only propelled his personal growth but also became a foundational ethos for his company.Jarrod shared candidly about the highs and lows of entrepreneurship, including a poignant story about choosing family over work during a crucial project deadline. This moment led him to adopt a "family first" philosophy, illustrating the delicate balance between professional drive and personal life. He reflects, "I'm choosing, you know, work over, you know, my family," a realization that led to significant changes in how he manages his business and personal commitments.A significant part of our discussion revolved around the evolution of his company, particularly how they embraced the concept of digital architecture. Jarrod's initial fascination with physical spaces transitioned into crafting digital experiences, which he describes as "navigating people through the Internet." This shift not only expanded their business scope but also deepened their commitment to impactful marketing and brand experiences.We also delved into the tough decisions that define a company's moral compass. Jarrod recounted a turning point where he rejected a lucrative project from the tobacco industry due to team objections, reinforcing the company's mission to create "valuable personalized experiences." This decision underscored the importance of aligning business practices with core values, leading to more meaningful and aligned opportunities.Lastly, Jarrod shared insights into the sustainable practices in the travel and tourism sector, an area where his company has become a thought leader. By focusing on environmental stewardship and sustainable tourism, they aim to ensure that beautiful destinations remain available for future generations.From this conversation, listeners can glean that true leadership involves continuous learning, ethical decision-making, and a balanced approach to life and work. Jarrod's journey offers a blueprint for aspiring entrepreneurs and business leaders looking to navigate the complexities of modern business with integrity and innovation.

Jothy Rosenberg is a figure of resilience and a serial entrepreneur, and our conversation covered the profound journey from personal challenges to groundbreaking technological ventures. Jothy discussed how overcoming cancer and amputation at a young age instilled in him a unique sense of determination, stating, "So my grit started in a bad way. I was 16 and I was diagnosed with a very rare kind of bone cancer." This foundation of 'grit' not only helped him in personal conquests like skiing with one leg but also paved the way for his ventures in the high-stakes world of startups.From his first company, Mass Par, to the innovative cybersecurity measures at Dover Microsystems, Jothy shared insights on navigating the volatile terrain of tech entrepreneurship. He noted the significance of adapting to market needs, reflecting on his first major startup success: "We came up with the first, what's called load balancing... It was not a super complicated product, but it was this great example of great market, I mean, enormous market, a product that fits that market."Jothy also highlighted the critical importance of 'product market fit', a lesson learned through the trials of his ventures, especially during the pandemic. His words underline the brutal reality of entrepreneurship: "No startup has ever succeeded that didn't have product market fit."Listeners will gain from Jothy’s firsthand experiences on the resilience required to push through setbacks, the thrill of pioneering new technologies, and the harsh lessons of the startup world. His story is not just about successes but also about the inevitable challenges and failures that provide the richest learning opportunities. "It was all meant to try to keep unemployment from going through the roof," he shared, reflecting on the tough decisions to pivot during crisis periods.In addition to his corporate endeavors, Jothy's passion for helping others shines through his work with the Who Says I Can’t Foundation, focusing on empowering individuals with disabilities through sports. He emotionally noted, "Sports were really the key to rebuilding my self-esteem."This episode is packed with powerful anecdotes, invaluable advice for aspiring entrepreneurs, and the inspiring story of a man who refuses to say 'can't'. Join us to hear how Jothy Rosenberg turns challenges into stepping stones for success and innovation.

Jeff Tarran is the COO of Gunderson Direct, America's largest independent direct mail marketing agency, and in this episode, he shares his extensive knowledge on the efficacy and strategic use of direct mail in modern marketing. He discusses why direct mail continues to offer unparalleled return on investment, claiming, "Direct mail has the highest ROI of any marketing channel."One of the compelling points Jeff makes is the inherent trust and tactile engagement that direct mail commands: "Direct mail is physical. You have to touch it. You have to interact with it." This physicality enhances comprehension and recall, a benefit digital channels often struggle to match. He further emphasizes trust, noting, "Very few scams happen in direct mail, so it's the most trusted channel out there."Targeting is another critical topic Jeff addresses. He highlights the importance of precise audience targeting and the costs of misdirected efforts with a personal anecdote: "I have a golf club 810 miles from my house... They send me tremendous offers... I don't like golf. So the value of those mailings to me is absolutely zero." This underscores the necessity of understanding and accurately identifying the audience for direct mail campaigns.Innovation in direct mail, particularly through technology, is a key area of our conversation. Jeff describes advances such as variable data printing and AI integration, which enable highly personalized and effective campaigns. "We are all... becoming accustomed to digital communication. So designing and format trends, even in print, are becoming increasingly visually oriented."Finally, Jeff stresses the importance of testing and learning from each campaign to continually improve and adapt strategies: "One of the most important things you can do in direct mail is learn from everything that you mail."Listeners will gain deep insights into how direct mail can be strategically integrated into their marketing efforts, learn about the latest innovations enhancing its effectiveness, and understand why, despite the digital age, direct mail remains a critical tool for marketers aiming for high engagement and conversion.

Christy Pretzinger is the CEO of WG Content, and our conversation centered around her passion for creating an environment where employees thrive and feel valued. Christy shared her experiences and strategies for fostering a workplace culture that directly contributes to the bottom line by nurturing human connections and valuing kindness.Christy emphasized the importance of recognizing individual contributions, stating, "people really need to know that they matter." She detailed how her business has succeeded by focusing not just on profit, but on creating a culture where "the special magic" each person brings is acknowledged and missed when absent. This approach is encapsulated in her company’s core values: empowered, curious, kind, and fun, which are not merely posted on walls but are integrated into the company's operations and recognized in meaningful ways, such as during their monthly all hands meetings.Another key takeaway from our discussion was the concept of a "cultural balance sheet," a topic Christy explores in her upcoming book. She reflects on the evolution of her business philosophy, noting that "kindness is one of our core values that we live with, that it's a thread that runs through our organization and upon which all decisions can hang."Christy also shared actionable advice for other leaders, such as the significance of values in an organization. She suggests that if an organization hasn’t defined its values, it should "crowdsource them with your people" to ensure they truly reflect the team. This practice not only aligns team members but also embeds a deeper sense of community and purpose within the workplace.Moreover, she highlighted the importance of self-awareness and empathy in leadership. Christy described her personal growth journey, which includes a daily practice of meditation and reading, contributing to her effective leadership. She shared how the Enneagram personality system is utilized within her company to foster understanding and empathy among team members.In conclusion, Christy’s narrative is a compelling reminder that the core of successful business lies in genuine relationships and a compassionate culture. She asserts, "Our values are... a thread that runs through our organization and upon which all decisions can hang," showcasing how deeply embedded these principles are in her company’s ethos. This episode offers profound insights for anyone looking to enhance their organizational culture and ensure their employees not only succeed but feel truly valued.

Glenn Akramoff, visionary CEO, discusses reimagining workplace engagement by aligning individual purpose with organizational goals. He shares success stories of tailoring roles to strengths, emphasizing the 'flow of performance' concept. Key topics include building championship teams through individual placement and defining success metrics, fostering purposeful engagement, communication culture, and effective conflict resolution strategies.

Courtney Meyers is a pioneer in leveraging the gig economy, and we spoke about the transformative impact of this economic model on modern work. Courtney passionately describes the gig economy as "the next phase" of employment freedom, highlighting its capacity to empower individuals: "It gives people the freedom to choose how they want to work, when they want to work, where they want to work." Her insights are rooted in personal experience, from her early career as a medic in the army to becoming a key player in remote work environments.Through her narrative, Courtney shares her journey of transition from military discipline to entrepreneurial resilience. She notes, "Building a business takes so much grit, just the ability to overcome hardship, push through." This foundation of resilience has been crucial as she navigated the challenges of establishing and growing Omni, a platform that embodies the principles of flexible, remote work through gig opportunities.Courtney also discusses the importance of automation and cultural values in scaling her business. She explains how Omni harnesses automation to align gig workers with client needs efficiently: "We've invested heavily in a platform that basically allows people... to come and say, hey, this opportunity looks great for me." Moreover, she emphasizes the significance of maintaining a people-focused culture within a remote company, ensuring that Omni's ethos remains grounded in "delivering great things for our clients."Listeners will find inspiration in Courtney's commitment to providing work opportunities that respect individual lifestyles, including military spouses and people with disabilities, who benefit from the flexibility and inclusivity of gig work. As Courtney reflects on the success of Omni and its positive impact, she shares a powerful takeaway: "What was really neat for me... was learning a lot, obviously, in the army, and this whole background in discipline, resilience, grit."This episode is not only a deep dive into the mechanics of the gig economy but also a testament to the personal growth and strategic innovation that drive successful entrepreneurship in today's dynamic work landscape.

Andy Apple, founder and CEO of We Are Giant, discussed the evolving dynamics between artists and their fans facilitated by technological innovation. From his roots as a music blogger to his strategic pivot into venture capitalism, Andy has always been driven by a passion for music and a desire to impact the industry profoundly. His venture, We Are Giant, is designed to tackle the inefficiencies he observed in artist-fan interactions: "Today, they're cobbling together dozens of fragmented tools, none of which are aligned with each other."Throughout our conversation, Andy emphasized the necessity of building sustainable communities around music artists, rather than relying on sporadic interactions. By creating a platform where "audio only listening parties, video only live streams, and text only chat rooms" coexist, We Are Giant seeks to foster a continuous engagement loop among fans, which Andy describes as integral to both artist growth and fan satisfaction.A compelling aspect of We Are Giant’s approach is its focus on full-spectrum artist empowerment. Andy expressed this intention clearly: "We're taking a really unique approach at harnessing this opportunity for artists by creating healthy and sustainable communities of their fans to support them." This approach not only enhances the artists' ability to monetize their relationships but also aligns with the larger shifts in the music industry toward more direct and impactful artist-fan engagements.Another critical element discussed was the monetization model that We Are Giant employs, which Andy describes as "event-driven monetization." He elaborates on the transformative potential of this model, noting, "With our listening parties, we create really unique opportunities for artists to generate more revenue from both their commercial and non-commercial music." This strategy reflects a broader vision of providing artists with the tools they need to thrive in a rapidly evolving digital landscape.Our discussion with Andy Apple provides deep insights into the intersection of technology and music, offering a visionary outlook on how artists can navigate and succeed in this new era. His dedication to reshaping the music industry through community and technology paints an exciting future for artists and fans alike.

Bryan Farris is the founder and president of Goldfish Code, a firm dedicated to transforming the software development agency space through strategic, impactful, and technology-driven solutions. In our engaging conversation, we explored the nuances of integrating strategy with software development to solve real-world problems. Farris emphasized the significance of starting with a strategic approach rather than jumping straight into development, stating, "People are not doing it properly because they don't really start with the strategy side of it."Diving deep into the ethos behind Goldfish Code, Farris shared his journey from being a tech enthusiast to becoming a seasoned entrepreneur with a penchant for social impact. His philosophy is rooted in understanding and solving the strategic problems businesses face, with software potentially being a part of the solution. "It's more about what problem you need solved and what outcomes you need," Farris highlighted, underscoring the importance of identifying core issues before considering technological interventions.A standout aspect of our discussion was the introduction of Goldfish Code's 360-degree consulting approach. This systematic method prioritizes understanding clients' strategic and financial goals, followed by a motivation-driven design process, and culminates in the deployment of tailor-made solutions. Farris's experience with Impact Wave exemplifies this approach's efficacy, showcasing how a deep dive into the client's mission can lead to innovative, revenue-generating solutions.Beyond his professional achievements, Farris shared insights from his extensive travels to 134 countries, revealing how these experiences have profoundly influenced his work, especially in motivation-driven design. "It's really important to look at everyone...as actually a human," he noted, highlighting the importance of considering user motivation in design processes.Listeners can expect to gain invaluable insights into the intersection of strategy, technology, and human-centered design from this episode. Farris's journey is a testament to the power of strategic thinking in the tech world and serves as an inspiration for entrepreneurs and businesses aiming to make a meaningful impact through software.

Jack Craven is a master of transformation, bringing his rich background as a trial lawyer, CEO, and executive coach to the fore as we discuss the journey to feeling truly alive and becoming an effective leader. With his unique blend of experience and insight into neuroscience and consciousness, Jack shares how overcoming fear and reactivity is key to unlocking our fullest potential. "When we approach things from fear and threat, we are limiting our options. We are not at our optimal position," he explains, highlighting the importance of shifting consciousness to presence.In this episode, Jack details his approach to coaching, emphasizing the power of reframing our challenges to foster fulfillment and effectiveness. He eloquently illustrates how changing our narrative can dramatically alter our experience: "What we tell ourselves becomes our reality. If you're telling yourself that work is a grind, your work experience will feel like a grind." This idea of reframing is just one of the powerful tools Jack offers to help clients and listeners alike shift from a state of reactivity to one of aliveness.Jack's personal journey from feeling unfulfilled as a CEO to finding his calling as an executive coach offers a compelling narrative on the courage to change and the impact of passion on our potential. "You cannot imagine your potential until you're doing something that you're really passionate about," Jack reflects, sharing his transition to coaching as a testament to the transformative power of following one's passion.Listeners will come away with actionable insights on how to cultivate moments of aliveness, create empowering mindsets, and minimize reactivity. Jack's daily practice of choosing thoughts that bring us to life is a practice he hopes to instill in others: "How do I want to feel alive today? What are the things that I need to tell myself if what I tell myself becomes my reality?"The episode is not just about personal growth; it's a blueprint for leadership. Jack's vision extends to helping leaders navigate their challenges, create a fulfilling work culture, and lead with intention and presence. "One of the things I want people to take away from today is that we control our experience more than we believe we can. Rather than blaming others, take your own ownership," he advises, empowering listeners to take control of their narratives and, ultimately, their lives.Jack Craven's insights provide a roadmap for anyone looking to lead a more fulfilling, effective, and alive life. Whether you're a seasoned leader or someone seeking to inject more aliveness into your day, this episode offers the tools, stories, and inspiration to make it happen.