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Startup Diaries

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Jul 4, 2022 • 1h 26min

#41: The Muscle Doc - Building A Multi-Million Dollar Brand

On this weeks Episode of Startup Diaries, Kyle sits down with Jordan Shallow Aka The Muscle Doc and the Founder of Pre-Script and Rx'd Radio. Being one of fitness industries leading educators, Jordan provides insight into how he's build a multi-million dollar brand. 0:00 - Introduction 1:35 - Origin Story Of Pre-Script 5:20 - The Podcasting Grind 17:30 - Networking & Making Authentic Relationships 21:05 - The Time Kyle Travelled 3.5 Hours To Meet Jordan 32:03 - What Would Jordan Do Differently If You Were To Start Your Own Business Again? 47:00 - Leading From The Front 1:01:50 - Challenges When Scaling 1:08:30 - How To Manage Yourself & To Be Productive 1:22:40 - One Piece Of Advice For Your Younger Self IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast  SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW JORDAN: INSTAGRAM | https://www.instagram.com/the_muscle_doc  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 27, 2022 • 1h 21min

#40: Elle Roseby - What Makes A Leader Great

In this weeks episode Kyle interviews Elle Roseby the Managing Director Of Country Road Group for a second time! Elle Roseby has played a huge role in Australia's fashion industry, working in organisations including, Myer, Sportsgirl and Supre. Elle Roseby is the epitome of a great leader. Someone who inspires, motivates, listens and truely cares. Elle reveals the most important aspect and attributes of leadership, how to manage difficult staff, what a day in her life looks like, advice for future women in business and much more! 0:00 - Introduction 3:15 - The Transition Coming Out Of COVID 9:47 - This Is The Most Important Aspect Of Leadership! 11:40 - Is There A Shortage Of Top Talent Employees? 15:40 - The Development Of The Leadership Team At Country Road Group 17:30 - The Economic & Environmental Impacts Of A Clothing Retailer 19:30 - What Year Should You Financially Plan Until? 23:07 - Vision Of A Company & Why It's So Important 30.22 - Why Your Team Should Be Involved In This! 38:05 - Country Road's World Campaign 45:20 - A Must Do As A Fashion Startup 50:12 - How To Manage Difficult Staff... 57:00 - Attributes Of A Great Leader 1:00:10 - Why Only Specific People Can Lead 1:03:50 - A Day In The Life Of Country Road's Managing Director 1:08:07 - Advice For Your Younger Self 1:12:00 - Advice For Future Women In Business 1:13:40 - The Most Important Trait To Make A Great Leader IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast  SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ELLE: LINKEDIN | https://www.linkedin.com/in/elle-roseby  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 20, 2022 • 1h 21min

#39: Jack Delosa - Becoming An $100M+ CEO

In this weeks episode Kyle interviews Jack Delosa the Founder of The Entourage and The Make It Happen Show. Jack Delosa is no stranger to challenges. He has successfully built up multiple businesses and is now an $100M+ CEO. Jack reveals his biggest lessons, the fundamental blueprint for every business, advice for entrepreneurs making under a million in revenue, one piece of advice for individuals who lack confidence, a trait business owners must have and much more! 0:00 - Introduction 1:38 - The Make It Happen Show 3:50 - If You Want To Be An Industry Leader, You Must Be Doing This! 7:40 - How Jack Started In Business 11:40 - Jack Did This At 21 Years Old! 19:05 - The Entourage's Evolution 23:20 - Biggest Lessons & Learnings 28:40 - Pricing Your Product 32:30 - The Fundamental Blueprint For Every Business 42:20 - Advice For Entrepreneurs Making Under A Million In Revenue 45:15 - Jack's Journey In Leadership 1:04:16 - One Piece Of Advice Jack Would Give His Younger Self 1:08:20 - One Piece Of Advice For Young Men Who Lack Confidence 1:10:30 - A Trait Business Owners Must Have IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW JACK: INSTAGRAM | https://www.instagram.com/jackdelosa Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 15, 2022 • 56min

#38: Anabolic Gabe - Must Do's To Grow Your Following

In this weeks episode we interview Gabriel Chenkov-Shaw Aka Anabolic Gabe the Co-Founder of Nine To Five. Alongside being an entrepreneur, Gabe has built an audience of over 130,000 on both Instagram and TikTok. Gabe reveals the must do's to grow your following, how to manage a growing team and advice for new entrepreneurs. 0:00 - Introduction 1:35 - The Evolution Of Nine To Five 4:55 - How Did Anabolic Gabe Begin? 7:00 - Must Do's To Grow Your Following 11:20 - Secret Content Necessities Exposed 22:00 - Why Gabe Didn't Use His Economics Degree? 26:08 - Key Things Gabe Repeats For Growth 29:33 - Gabe's First Ever Product!? 35:20 - Day In The Life For Gabe 38:08 - Managing A Growing Team 44:00 - One Thing Gabe Would Have Changed If He Could Go Back In Time 45:55 - One Piece Of Advice For Entrepreneurs 49:10 - Most Important Trait An Entrepreneur Should Have SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW GABE: INSTAGRAM | https://www.instagram.com/anabolicgabe NINE TO FIVE: https://www.instagram.com/ninetofive.fitness  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 6, 2022 • 45min

#37: Sonny Webster - The Secret To Content Creation

In this weeks episode we interview Sonny Webster the Founder of Big Friday Supplies, The Lifting Zone and Mobility Manual. Alongside being an entrepreneur, Sonny is a 2016 Olympian Weightlifter. Sonny's transition from an athlete to an entrepreneur did not happened over night. With a thorough and concise approach to content, Sonny has managed to build hundreds of thousands of followers. Sonny reveals his content formula, which helped him to grow, and with that growth all the pain points he faced. Listen in to hear his tips and tricks, learnt first hand, to become a better entrepreneur. 0:00 - Introduction 1:10 - Sonny Webster's Journey As An Entrepreneur 6:50 - A Winning Content Forumla 10:19 - Why Testing Different Types Of Content Matters 14:30 - Do I Need To Have A TikTok Account? 17:50 - Established Businesses Aren't Always Necessarily Ahead 21:53 - What You Should Be Prioritising As A Business Owner 24:55 - Why Your Business May Not Be Growing 32:10 - Sonny's Biggest Challenges In Business & Learnings 38:20 - Quickfire SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW SONNY: SONNY | https://www.instagram.com/sonnywebstergb  THE LIFTING ZONE: https://www.instagram.com/liftingzone  BIG FRIDAY SUPPLIES: https://www.instagram.com/bigfridaysupplies MOBILITY MANUAL: https://www.instagram.com/mobilitymanual  Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 18, 2022 • 1h 5min

#36: 5 Must Have Marketing Strategies In 2022

Do you know how to market your business in 2022? A LOT has changed, and continues to change! Kyle Traynor and Olivia Ogrisetti from Pivotal Conversations, discuss 5 MUST HAVE marketing strategies in 2022. Marketing strategies that worked even as recently as last year, aren't going to cut it in 2022. With the tough years of COVID finally coming to an end, those who haven't adapted, will sink. If you want to know how to go viral and caption your customers attention in a world of saturation, how to create memorable content which sticks and how to 10x your following, tune in now! 0:00 - Introduction 6:07 - Strategy 1: How To Go Viral On TikTok 28:10 - Strategy 2: The Hidden Secret To Creating Memorable Content 32:56 - Strategy 3: How To Own Your Customers Attention 44:08 - Strategy 4: How To Stand Out In A Saturated Market 51:50 - Strategy 5: How To 10X Your Following SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW OLIVIA: INSTAGRAM | https://www.instagram.com/oliviaogrisetti SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 9, 2022 • 1h 27min

#35: Jenna Davies - How To Build A Powerful Brand

Jenna Davies is one of the Co-Founders of Big Uppetite, the Founder of The Fitness Business Strategy and Butter Up Co. Jenna is no stranger to building successful startups. In tonights episode, Jenna takes us through all things brand building, how to build a startup from scratch, managing your time, story-telling and marketing. If you are looking to build a brand in 2022, this is an episode you will not want to miss. 0:00 - Introduction 2:35 - Jenna's Journey 6:20 - The Current Landscape In Marketing 17:40 - Why Hiring Matters 34:10 - Strategies For Building A Brand In 2022 55:45 - What Sells? 1:09:53 - Quickfire SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW JENNA: INSTAGRAM | https://www.instagram.com/jennanne SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 2, 2022 • 1h 17min

#34: Isaac John YKTR Founder - Content Formula Revealed

Isaac John is one of the Founders of YKTR, a clothing and media empire dedicated to providing the best content. If there's a group of guys who know how to build an authentic community, it's this one. Ice sits down with us to discuss his journey, the evolution of YKTR and why content is king. Ice gives some huge golden nuggets surrounding advice for new business owners and strategies for starting a brand from scratch. 0:00 - Introduction 1:55 - The Evolution Of YKTR 5:20 - Why Isaac Wanted To Work For Himself? 8:00 - Why Content Is King For YKTR? 19:10 - Advice For New Business Owners 22:59 - Why Isaac Doesn't Like 'Perfection' 25:38 - How To Manage A Team Dynamic? 30:50 - The YKTR Team Structure 39:40 - Strategy For Starting A Brand From Scratch 47:30 - Advice For Someone Starting A Business 1:00:49 - 'Watch This Space' Prediction In 2022 1:08:40 - The Perfect Diary SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ISAAC: INSTAGRAM | https://www.instagram.com/iice_  SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw  Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 2, 2022 • 1h 12min

#33: Jess Hatzis Frank Body Founder - From $0 To A $100,000,000 Brand

Jess Hatzis is the Co-Founder of Frank Body, a brand which has managed to grow from $0 to $100,000,000. With over 800,000 Instagram followers, Frank Body was one of the first wellness brands to build a strong community and presence on Instagram. Jess also owns Willow & Blake, an advertising agency which has helped create and build an array of successful brands.   Jess is no stranger to building businesses from the ground up. On this episode she takes us through what it truely takes to build a successful brand as well as all the priceless lessons she has learnt along the way. Jess' career began in copywriting and her approach to brand strategy is extremely unique, hence her success!   0:00 - Introduction 2:35 - The Evolution Of Willow & Blake And Frank Body 8:30 - Why You Should Be Accepting New Opportunities 12:30 - When You Should Take 'That Leap' 16:30 - What Lead To Frank Body's Success? 23:30 - Branding VS Design 28:00 - The Importance Of Research In The Beginning Of Frank Body 33:30 - How Jess Scaled Her Businesses 40:45 - Building The Right Team For The Job 45:55 - The Process Of Launching A New Brand 50:20 - Which Trends Are Working In This Current Landscape? 53:15 - Expanding Frank & It's Future Growth 59:30 - Quickfire   SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ   LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781   LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840   FOLLOW PIVOTAL CONVERSATIONS   PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations   TIKTOK | https://tiktok.com/@pivotalconversations   LINKEDIN | https://www.linkedin.com/company/pivotalconversations   FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor   FOLLOW JESS: INSTAGRAM | https://www.instagram.com/jess_hatzis    SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw Learn more about your ad choices. Visit megaphone.fm/adchoices
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Apr 18, 2022 • 1h 10min

#32: Tyson Beck, The Hour Group & More - The Business Of NFT's

How does the emerging technology of the Blockchain & NFT’s change the way we do business? The team at Project.824 are launching one of Australia’s most innovative DAO’s. @project.824 boasts an incredibly talented team with a proven track record including: @tysonbeck @thehourgroup @sandor_earl @phantom.creative @k.bromwich @primocards @_vintagemode @fourpointcollectables @sportmomentsau and @jacob.osb. In this episode, the team at Project.824, bring you a conversation that explores the boundaries of how Blockchain technology transforms societies mode of business.  0:00 - Introduction 9:48 - The Beginning Of Creating NFT's 18:05 - The Last 12 Months In The NFT Space 25:50 - Tyson Beck & Trading Cards 32:00 - What Is Project.824? 36:15 - Sandor Earl On Dead Diamond Society 47:37 - Project.824 Roadmap 54:40 - The Potential Of NFT's In Business SWYFTX AFFILIATE LINK: https://trade.swyftx.com.au/register/?ref=pivotalconversations&promoRef=conversations20&promoRef=conversations20 GET $20 WORTH OF BITCOIN IF YOU SIGN UP USING THIS LINK ^ SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW PROJECT.824: INSTAGRAM | https://www.instagram.com/project.824  SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw  Learn more about your ad choices. Visit megaphone.fm/adchoices

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