#33: Jess Hatzis Frank Body Founder - From $0 To A $100,000,000 Brand

Jess Hatzis is the Co-Founder of Frank Body, a brand which has managed to grow from $0 to $100,000,000. With over 800,000 Instagram followers, Frank Body was one of the first wellness brands to build a strong community and presence on Instagram. Jess also owns Willow & Blake, an advertising agency which has helped create and build an array of successful brands.

 

Jess is no stranger to building businesses from the ground up. On this episode she takes us through what it truely takes to build a successful brand as well as all the priceless lessons she has learnt along the way. Jess' career began in copywriting and her approach to brand strategy is extremely unique, hence her success!

 

0:00 - Introduction

2:35 - The Evolution Of Willow & Blake And Frank Body

8:30 - Why You Should Be Accepting New Opportunities

12:30 - When You Should Take 'That Leap'

16:30 - What Lead To Frank Body's Success?

23:30 - Branding VS Design

28:00 - The Importance Of Research In The Beginning Of Frank Body

33:30 - How Jess Scaled Her Businesses

40:45 - Building The Right Team For The Job

45:55 - The Process Of Launching A New Brand

50:20 - Which Trends Are Working In This Current Landscape?

53:15 - Expanding Frank & It's Future Growth

59:30 - Quickfire

 

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