It's a Good Life

Sales often gets a bad rap but, done right, it can be the best thing in the world. In this episode, Brian teaches a powerful strategy to sell well and shares three principles that will help you achieve phenomenal success in your sales career. YOU WILL LEARN: ·     Why people buy emotionally and justify logically.·     Why facts tell, but stories sell.·     Why people need help making decisions. MENTIONED IN THIS EPISODE:Buffini Coaching Free business consultation NOTEWORTHY QUOTES FROM THIS EPISODE: “If you just meet the transactional needs of a customer, you'll get paid - but you won't make an advocate.” – Brian Buffini   “When you meet the emotional and transactional needs of the customer, you create advocates.” – Brian Buffini   “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie     “We are all storytellers. We all live in a network of stories. There isn't a stronger connection between people than storytelling.” – Jimmy Neil Smith   “We all need a little nudge in helping make good decisions.” – Brian Buffini  itsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Everything of value – from the greatest financial institutions to the strongest relationships – is built on trust. In this episode, global trust expert David Horsager reveals how you can become a trusted leader for your business, your customers and your family. YOU WILL LEARN:·     Why trust is so important in business.·     Why being trustworthy leads to respect.·     The eight-pillar framework for building trust. MENTIONED IN THIS EPISODE: David Horsager “Trusted Leader,” by David HorsagerBuffini Coaching Free business consultation NOTEWORTHY QUOTES FROM THIS EPISODE: “Trust is not a soft skill – a lack of trust is your biggest expense.” – David Horsager     “When I can confidently believe in you, everything changes.” – David Horsager     “When you become most trusted, you gain the greatest market share.” – David Horsager     “We trust those that stay fresh and relevant and capable.” – David Horsager     “To the extent that you're consistent, you will be trusted.” – David Horsager    Itsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Few people in the history of college sports have been more influential or had a bigger impact than legendary coach Lou Holtz. In this episode, Brian reveals how this special mentor personally shaped his own life and shares some of his most important lessons. YOU WILL LEARN:·     The three questions that will change your career.·     The principle of WIN.·     The importance of continual growth. MENTIONED IN THIS EPISODE: “Wins, Losses and Lessons,” by Lou Holtz MasterMind Leadership Conference Master Class The Peak Experience Buffini Coaching Free business consultation  NOTEWORTHY QUOTES FROM THIS EPISODE: “A coach can pull more out of you than you can pull out of yourself.” – Brian Buffini   “Don't go through life being a spectator. Be a participant.” – Lou Holtz “You're either growing or you're dying.” – Lou Holtz     “There are no age restrictions on having dreams and goals.” – Lou Holtz     “You have to have a reason to get up, you have to have something to excite you no matter how successful you are.” – Lou Holtz   Itsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Learn how to work smarter and achieve phenomenal success. Explore the mindset, motivation, and methodology of work. Discover the importance of sacrifice, worthiness, and focus. Find out how to balance work and family life. Gain insights on the keys to success: focus, effort, and energy.

Championship results require championship behaviors. In this episode, Olympic coach Hugh McCutcheon shares a proven framework for competitive excellence that’s based on his decades of coaching experience and success.YOU WILL LEARN:·     How rivalry can improve performance.·     Why competitive excellence matters in business.·     How to step up and compete. MENTIONED IN THIS EPISODE: “Championship Behaviors,” by Hugh McCutcheonLeadership ConferenceFree business consultation NOTEWORTHY QUOTES FROM THIS EPISODE: “We all want to win, but we can't all win all the time.” – Hugh McCutcheon “Our opponent can draw from us performances that we can’t create ourselves.” – Hugh McCutcheon “If you're going to be good, you’ve got to put the hay in the barn.” – Hugh McCutcheon “You've got to be really clear about what matters most - what is going to help you to achieve the goal. And that's where you want to put your time and energy.” – Hugh McCutcheon “If you're going to have the best chance of that good tomorrow, start by having a good today. Do the work, control the things you can, do your best to help those around you and learn and get better.”– Hugh McCutcheonitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

How far you go in life is a clear reflection of your attitude. In this episode, Brian teaches how to eliminate toxins in your attitude, become the person you're designed to be and live the good life. YOU WILL LEARN:·     The five deadly toxins.·     How to fast and reflect.  ·     How to change your diet. MENTIONED IN THIS EPISODE: S2E66, The Magic Meeting S1E40, Getting Caught Talking to Yourself Free REALStrengths AssessmentFree business consultation NOTEWORTHY QUOTES FROM THIS EPISODE: “We judge ourselves by our intentions; we judge others by their actions.” – Brian Buffini   “Champions never complain - they are too busy getting better.” – John Wooden    “Positive thinking won't let you do anything, but it will let you do everything better than negative thinking will.” – Zig Ziglar    “What you're reading has a direct reflection on who you are, what you're worth and what the market says you're worth.” – Brian Buffini   “Your attitude reflects your altitude.” – Brian Buffini  Itsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

In a world where complexity is killing many companies' ability to innovate and adapt, simplicity is fast becoming a competitive advantage. In this episode, Lisa Bodell shares why simplification is the key to eliminating unproductive and time-sucking activities and creating a corporate culture where essential and meaningful work is the norm.   YOU WILL LEARN:·     Why simple matters in business.·     How the golden rule of simplicity works.·     How to start the process of simplicity. MENTIONED IN THIS EPISODE: Lisa Bodell“Kill the Company,” by Lisa Bodell “Why Simple Wins,” by Lisa Bodell  Leadership Conference“There Are No Children Here,” by Alex Kotlowitz Gladiator NOTEWORTHY QUOTES FROM THIS EPISODE: “Simplicity really means focusing on what matters the most.” – Lisa Bodell “It's not about doing more, it's about doing valuable.” – Lisa Bodell “Simplicity is the front end of innovation. It creates the space for thinking and creativity to happen.” – Lisa Bodell “We must create space to think so we can build our best ideas together.” – Lisa Bodell“Spend your time the way you'd want other people to spend your time.” – Lisa BodellItsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

No-one wants to experience adversity in life, but the challenges we face can very often be the making of us. In this episode, Brian explains why struggle is vital to the good life and shares how we can prepare for it, conquer it and ultimately benefit from it. YOU WILL LEARN:·     Why you need struggle to grow.·     Why struggle allows you to step out of your comfort zone.·     How struggle helps you to embrace the grind. MENTIONED IN THIS EPISODE: Have Faith Haiti The Shawshank Redemption S2E117, Getting Your Financial House in Order S2E123, Getting Your Business in OrderNOTEWORTHY QUOTES FROM THIS EPISODE: “Many people seek lives without struggle or difficulty. And that in itself will bring tremendous difficulty.” – Brian Buffini   “Struggle is a great teacher. And, when we're prepared for it, we can actually learn to enjoy it.” – Brian Buffini   “You’ve got to go through the life and death struggle of a chrysalis to become a butterfly. That's the only way you learn how to fly.” – Brian Buffini   “The struggle is crucial. If you're struggling right now it's helping you.” – Brian Buffini   “We have to do the hard things to get to easy street.” – Brian Buffini  Itsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Saying yes to everything can seem like a great idea – but it can quickly become a very big problem! In this episode, Brian shares why saying no is necessary for the good life – and absolutely vital for success. YOU WILL LEARN:·     Why people have the disease to please.·     Why every yes means a no.·     The benefits of saying no. MENTIONED IN THIS EPISODE:S1E59 Get organized now! The Most Organized Man in America – with Dr. Alex LackeyS1E177, Get OrganizedNow! The Most Organized Man in America, Part 2 — with Dr. Alex Lackey  MasterMind S2E11 Get a GRIP on Your Week - an Interview with Productivity Expert Rick Pastoor Part 1 “Crucial Conversations, by Kerry Patterson et al. Free business consultation  NOTEWORTHY QUOTES FROM THIS EPISODE: “It’s more important to be respected than liked, especially in business.” – Brian Buffini   “In service, you put other people's needs first - but you can't suppress your own needs.” – Brian Buffini   “The difference between successful people and really successful people is that really successful people say no to almost everything.” – Warren Buffet    “If it's not a hell yes, then it's a no.” – Derek Sivers “When you learn to say no and smile, it means you value yourself.” – Brian Buffini   Hosted on Acast. See acast.com/privacy for more information.

“The nation is literally standing on the front doorstep of the largest wave of home buying demand in US history.” – Dave StevensWith so much sensational and conflicting information out there, it’s no wonder people are confused about the changes happening in real estate today. In this episode, Brian talks to Dave Stevens, CEO of Mountain Lake Consulting and a 40-year veteran of the mortgage banking industry, and reveals the facts and strategies that professionals need if they want to succeed in this marketplace.YOU’LL LEARN:The real state of today’s real estate industry. Dave Stevens’ analysis of the market. How to finish the year strong and get ahead for 2024.MENTIONED IN THIS EPISODE:Dave StevensBuffini & Company Real Estate ReportLeadership ConferenceFree Business ConsultationFree Marketing ResourcesNOTEWORTHY QUOTES:“Every time the Fed starts raising rates, they always overshoot. They always create a recession, small or large. And then they drop rates shortly thereafter.” – Dave Stevens“Rates are coming down again; they aren't going to be up at this level much longer.” – Dave Stevens“You buy the home of your dreams when you can buy the home of your dreams, you rent the rate and then you refinance it when it comes down further.” – Dave Stevens“People need to not focus on the here and now because the here and now is an awkward technical environment brought on by the Federal Reserve trying to control an overheated economy.”  – Dave Stevens“The future's looking bright and we can do well if we’re a pro and approach it in the right way.” – Brian Buffini“If you want to be a winner, you’ve got to do what the winners do.” – Brian Buffini“If you want to participate in the rebound that's coming without it burning you to a crisp, you’ve got to become a listing agent.”  – Brian Buffini“If you really want to be a pro, you have to act differently than your emotions. You also have to prepare differently than your current experiences.” – Brian Buffinihttps://www.itsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.