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Business Made Simple Podcast

Latest episodes

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Nov 21, 2016 • 47min

#19: Nicole Walters—4 Surprising Ways Entrepreneurs Can Get Better at Selling

Entrepreneurs, listen up. If you want to bust through that revenue plateau, you’ve got to get good at selling -- even if you don’t think of yourself as a salesperson. We’re pleased to have Nicole Walters of The Monetized Life joining us on this episode of the Building a Story Brand podcast. She quit her job as a top-selling corporate exec and built a million-dollar lifestyle business in a year. (Whoa.) Listen and discover four surprising strategies that we as entrepreneurs can use to dramatically improve the way we approach selling. If you’re ready to take a more disciplined, intentional approach to sales and finally move the needle for your business, don’t miss this episode! http://buildingastorybrand.com
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Nov 14, 2016 • 38min

#18: Jon Gordon—4 Inspiring Principles to Develop More Grit

As business leaders, we throw the word “grit” around a lot. It’s hard work, resilience, and toughness all rolled into one. But where does grit come from? And how can we tap into it to improve our companies and our lives? In this episode of the Building a Story Brand podcast, I sat down with Jon Gordon to talk about it. He shared four principles with me to help us develop more grit. And this guy knows his stuff. His principles of motivation and success have been tested and proven by pro sports teams and Fortune 500 companies. I really want him to go help out my Seahawks, but I digress. Give this episode a listen today. I know you’re going to discover something about yourself that’ll make you and your business more successful. http://buildingastorybrand.com
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Nov 7, 2016 • 49min

#17: Ryan Deiss—4 Simple Ways to Make Your Marketing More Persuasive

What do you offer your customers? Sure, you’ve got a product or service. But really, you offer your customers some kind of transformation. And when you fully understand this “before” and “after” journey of your customers, you can reach them on a whole new level. In this episode of the Building a Story Brand podcast, we learn exactly how to map out our customers’ transformation. Donald Miller talks with Ryan Deiss, the mastermind behind Digital Marketer, to talk about a simple four-part process you can do in an afternoon to make your marketing exponentially more persuasive. http://buildingastorybrand.com
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Oct 31, 2016 • 48min

#16: Rory Vaden—5 Revolutionary Strategies That Will Maximize Your Time

Did you wake up this morning and ask, “What am I going to get done today?” Or did you say, "How can I use my time today in a way that makes tomorrow better?" If we really want to accomplish our big goals while keeping our priorities straight, we need to be asking the second question -- and working toward it every day. This week on the Building a Story Brand podcast, Donald Miller sits down with Rory Vaden, the NYT bestselling author and cofounder of Southwestern Consulting, to talk about the five strategies we can use to make smarter decisions with our time. Spoiler alert: these aren’t technology tools and hacks. These are revolutionary ways of thinking that will help you transform your productivity from the inside out. http://buildingastorybrand.com
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Oct 24, 2016 • 38min

#15: Christy Wright—5 Ways Entrepreneurial Women Can Thrive and Win Big

Starting a business comes with plenty of challenges. And women face a unique set of them as they become entrepreneurs. To help, Donald Miller sat down with Christy Wright, founder of Business Boutique. And we’re kicking off the third season of the Building a Story Brand podcast by discussing 5 game-changing insights for entrepreneurial women. Christy sees the most common struggles women face in business. And she’s helped guide the success of thousands of female entrepreneurs through her wildly popular seminars. In this podcast, she shares five powerful insights women can use to develop as entrepreneurs. If you’re dreaming about starting a business, trying to get one off the ground, or building an empire, don’t miss this episode. http://buildingastorybrand.com
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Aug 22, 2016 • 49min

#14: Jeff Walker—Secrets of a Successful Product Launch

You can launch a product online with hope. Or you can launch it with a plan. In the Season 2 finale of the Building a Story Brand podcast, Donald Miller talks with Jeff Walker, digital marketing pioneer and creator of the wildly successful Product Launch Formula. Jeff shows us how to make our marketing more successful by treating it like a can't-miss event. Listen in and discover the strategies that have earned Jeff's students an estimated 400 million dollars and counting. If you're starting a business or struggling to make sales online, don't miss this episode! http://buildingastorybrand.com
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Aug 15, 2016 • 46min

#13: Brian Clark—How to Win Big With Content Marketing

Would you propose on a first date?   Of course not, but that's how many businesses approach marketing. You get a lead and immediately start asking for the sale.   In this episode of Building a Story Brand, Donald Miller talks with Brian Clark of Copyblogger about a better way to approach sales — with a strong content marketing strategy.   He'll show you exactly how to understand your customer, forge a relationship, and build trust — all by sharing your expertise for free.   Best of all? We get into the specifics of how to transform that trust into sales over time.   If you know it's time to start or improve your content marketing, but you're not sure what to do next, this episode will take all the mystery out of it so you can build a stronger business with content marketing.   http://buildingastorybrand.com
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Aug 8, 2016 • 46min

#12: Ben Crane—5 Habits of People Who Win Big (Even Under Pressure)

If we approached our jobs the way professional golfers approach theirs, we'd all be millionaires.   Meet Ben Crane, a PGA Tour golf pro consistently ranked among the world's best. Behind every stroke, he's packed countless hours of discipline, planning, intention, and sheer grit. When the pressure is on, he knows how to deliver.   Thing is, the five habits Ben employs to excel at golf don't only work for golfers. They'll help you win big in any area of your life. Listen and discover how to hit your loftiest goals, whether they're for your business, your health, or your personal life.   http://buildingastorybrand.com
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Aug 1, 2016 • 40min

#11: Ken Blanchard—How to Cast a Vision So People Listen

We have mantra at StoryBrand: ​if you confuse, you'll lose.​   We say it in reference to customers, but it's also true for your team. Businesses don't just falter because they lack a vision. They falter because the employees don't truly understand what that vision is.   As a leader, your job is to make sure everyone on your staff knows where your company is going and how they can help it get there.   In this episode of Building a Story Brand, Donald Miller sits down with Ken Blanchard, the legendary leadership expert and author of ​The One Minute Manager, to talk about how to lead so people listen.   He shares a three-part approach to crafting, sharing, and maintaining a powerful vision for your entire company. He'll inspire you to start communicating differently with your team, and you'll have a more mobilized, effective, and unified staff to show for it.   http://buildingastorybrand.com
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Jul 25, 2016 • 42min

#10: Toi Sweeney—Is Your Professional Wardrobe Hurting Your Business?

Like it or not, we all judge each other by our appearances. What you wear makes an instant impression on your customers. It's up to you to define what that impression is.   In this episode of Building a Story Brand, Donald Miller sits down with Toi Sweeney, an award-winning image and style consultant. She shares the must-have pieces men and women need in their wardrobes to communicate success. You'll discover how to use color, fit, and style — on any budget — so your clothes always work for you, not against you.   With her advice, you can makeover your professional wardrobe in a few hours, feel more confident, and stand out for all the right reasons.   http://buildingastorybrand.com

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