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Business Made Simple Podcast

Latest episodes

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Jan 30, 2017 • 43min

#29: Chalene Johnson—How to Effectively Scale Your Business Without Losing Your Mind

We’re passionate about growing our businesses, aren’t we? But that doesn’t mean it’s easy. In fact, the path of scaling a company is lined with landmines and pitfalls, both personal and professional. This week on the Building a Story Brand podcast, Donald Miller talks with massively successful entrepreneur Chalene Johnson about the five things we can do this year to dramatically scale our businesses without losing our minds. If you want to grow your business the right way, without compromising your personal life or values, don’t miss this episode! Get the worksheet that goes along with this episode at http://buildingastorybrand.com/29
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Jan 23, 2017 • 37min

#28: Rachel Cruze—7 Smart Habits That Will Transform Your Personal Finances

As a business leader, you’d never start a year without a working budget or a sense of your profit margin, would you? But most of us don’t have the same kind of awareness and discipline when it comes to our personal finances. That’s why we’ve got Rachel Cruze joining Donald Miller for this week’s episode of the Building a Story Brand podcast. She is a personal finance expert and bestselling author. And as the daughter of Dave and Sharon Ramsey, her heart for the topic runs deep. Listen now to discover the seven habits you can develop in your personal finances to build wealth, give back, and have peace of mind about your money. Download the worksheet that goes along with this episode at http://buildingastorybrand.com/28
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Jan 16, 2017 • 52min

#27: Don Schneider—How to Create a Big Brand (Even On a Small Budget)

If you’re good at marketing, you know how to make people understand what you offer. But if you’re good at branding, you know how to make people feel a certain way about it. When you master this, you can create exponential value for your business. (For example, branding is what allowed Starbucks to sell a 50-cent cup of coffee for $4.) This week on the Building a Story Brand podcast, Donald Miller talks with advertising legend Don Schneider about the art of branding. He’s the creative force behind ads for marquee brands like Pepsi, GE, and HBO. But as you’ll see in this episode, what he’s discovered about branding and human behavior applies no matter your budget. Listen now and discover the secrets of branding that can have an exponential impact on your bottom line. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/27
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Jan 9, 2017 • 1h 3min

#26: John Lowry—5 Strategies That Will Make You a Strong Negotiator

A lot of us believe that killer negotiators are born, not made. But that’s not true. When you know a few key strategies, you can become a great negotiator and land great outcomes for your business. Best of all, you can do it while treating others with respect. In this episode of the Building a Story Brand podcast, Donald Miller sits down with negotiation coach and expert John Lowry. John walks us through five techniques to improve our negotiation skills so we can strike better deals, increase our revenue, and grow our companies. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/26
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Jan 2, 2017 • 38min

#25: StoryBrand Productivity Schedule

Welcome to 2017! If you’re wondering how to make this year more productive and meaningful, try the 30-day process we walk you through in this week's episode. This system won’t take you more than a few minutes each day, but it will unlock new levels of energy and focus you didn’t know you had. Listen now and discover how to develop new habits, become more productive, overcome procrastination, and complete the major projects that will move the needle for your business this year. http://buildingastorybrand.com/25
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Dec 26, 2016 • 1h 10min

#24: The Best of 2016

Get our best wisdom from 2016, compressed into a single episode! As we close out the year, we’ve selected clips from 10 conversations we’ve had on the podcast and highlighted our biggest takeaways from them. If you’re traveling over the holidays, this is a great way to find helpful episodes you may have missed or revisit your favorites for fresh insights. Thanks to everyone for listening this year. We’ve learned a ton from our guests, and we hope we’ve helped you clarify your messaging and grow your business! http://buildingastorybrand.com/24
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Dec 19, 2016 • 50min

#23: David Kinnaman—10 Expert Tips to Strengthen Your Business with Surveys

As good as your gut may be about your customers, there are some aspects of your business that are too important to guess at. That’s why I’m thrilled to have David Kinnaman joining us on this episode of the Building a Story Brand podcast. He’s the owner of The Barna Group, a market research firm that’s helped thousands of companies better understand their customers through survey data. He’s got 10 excellent tips for sending surveys to our customers. These will help you listen better, pinpoint opportunities for growth, and make better products and services. Listen to this episode, send a survey in the coming weeks, and I know you’ll have a stronger, more successful business to show for it. http://buildingastorybrand.com
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Dec 12, 2016 • 23min

#22: Nigel Green—3 Reasons Why You Should Fire Yourself This Week (Really)

2017 is right around the corner. How can you set yourself up for a great year in your job? What if I said you should fire yourself? It sounds crazy, but it’s exactly what our CEO, Nigel Green, does every year. It gives him the perspective and energy he needs to embrace whatever challenges the new year brings. In this week's episode of the Building a Story Brand podcast, we share exactly how you can do this process yourself and why it works. It sounds super critical at first, but it’s actually a positive way to ensure you’re growing in your job and serving your company well. Listen now and I know you’ll be inspired to close out your year well and start 2017 with a healthy perspective. (We’ve even got a free downloadable PDF that will walk you through the process!) http://buildingastorybrand.com
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Dec 5, 2016 • 47min

#21: Amy Porterfield—4 Foolproof Ways to Improve Your Digital Marketing

If you’re trying to run and grow a business, you know you’re going to need smart marketing tactics to get you to the next level of success. The trouble is, there is SO MUCH information out there. And not all of it can be trusted to actually work for you. So I’m thrilled to have Amy Porterfield joining me on the Building a Story Brand podcast this week. She’s an actual expert on all things digital marketing, and she has four ways you can dramatically improve your online marketing strategy, no matter what level you’re at today. Give it a listen! http://buildingastorybrand.com
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Nov 28, 2016 • 1h 2min

#20: Miles Adcox—6 Characteristics that Will Make You an Emotionally Strong Leader

Can we be real with each other? Leading a business packs a big emotional punch. The stress of the day-to-day. The immense pressure to succeed. The isolation at the top. The strangeness of managing an image. It’s a heavy burden to carry around -- and it takes a toll on us. That’s why it’s critical to care for your inner life and develop your emotional intelligence. If you do, you can forge a great home life and company culture. If you don’t, you can destroy it all. I’m thrilled to have Miles Adcox joining me for this week's episode of the Building a Story Brand podcast. He’s the CEO of the therapeutic retreat center Onsite, and he’s been helping leaders with this unique burden for over a decade. Miles has a six-part guiding framework that can help you create and sustain emotional fitness as a leader. It will change your company culture -- but more importantly, it will change people’s lives, including your own. We talk a lot at StoryBrand about growing your business, but you can’t do that without growing yourself, too. Start with this week's podcast! http://buildingastorybrand.com

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