Why That Worked – Presented by StoryBrand.ai

If you manage a team, it’s way too easy to just give advice and demand action. But if you want to get the best from your team so your business can grow, you’ve got to coach your people, not manage them. In this episode of the Building a StoryBrand podcast, Donald Miller sits down with Michael Bungay Stanier. He talks us through seven questions we can ask our team members if we want to have better conversations. http://buildingastorybrand.com/117

In this episode, business finance expert Mike Michalowicz shares his system for structuring business finances to prioritize profit. He emphasizes the importance of being honest about your financial situation and provides strategies for monitoring cash flow and managing taxes. The chapter also explores the benefits of hiring part-time employees, maximizing productivity, and the power of vulnerability in business.

If you lead a business, you’ve got a huge opportunity to add value to your product or service. Trouble is, most everybody overlooks it. On today’s episode of the Building a StoryBrand podcast, guest correspondent Allison Trowbridge talks with Gina Bianchini. She’s the founder and CEO of Mighty Networks and a pioneer in online community building. She’s helped countless businesses offer value in the form of a niche community where customers can share ideas and experiences. She’ll show you how, too -- and why it’s important as the Facebook backlash grows. If the customers you serve have a motivation to help each other, don’t miss this episode! http://buildingastorybrand.com/115

If you’re a business owner, then you know how to pay your taxes. But do you understand the basic economic principles of how those taxes work? Or how economic policy affects your business’s growth? Today on the Building a StoryBrand podcast, Donald Miller talks with Dr. Arthur Laffer, a prominent American economist whose ideas have shaped policy from the Reagan administration through today. He gives us an accessible primer on how taxes work -- plus, we dive into other economic policy like trade, debt, and more. It’s straightforward, easy-to-understand, and frankly, a whole lot more fun than your Econ 101 class ever was. http://buildingastorybrand.com/114

Her Royal Highness the Duchess of York is on the podcast! Sarah Ferguson sat down with our correspondent, Allison Trowbridge, for an inspiring conversation about how we can all bring an entrepreneurial spirit to improve the lives of those around us. She’s winsome and full of wisdom -- and, having married the son of the Queen of England, she has found a way to use her considerable influence to be a voice for those in need. Don’t miss this uplifting episode! http://buildingastorybrand.com/113

In this episode, we’re taking a closer look at how music artists and managers develop their brands in a rapidly changing landscape. In part one, guest correspondent Allison Trowbridge interviews Russell Redeaux, the manager for Snoop Dogg and many other fantastic artists. Then, in part two, Donald Miller sits down with musician Ben Rector. From balancing commercial success with artistry, to cultural diversity in our entertainment, to the way streaming works, to the backstory of global marketing campaigns, you’ll find this insider look at the music business fascinating.  http://buildingastorybrand.com/112

Legendary songwriter Tom Douglas and CEO of Sony/ATV Music Publishing, Troy Tomlinson, take us behind the scenes of the songwriting business. They discuss the process of submitting songs, the power of feedback and asking questions, the importance of finding trustworthy feedback, and the ups and downs of co-writing. They also highlight the creative process and work ethic of a songwriter.

Your customers are leaving in droves. Today’s guest, Joey Coleman, has the research to back it up. So if you want to keep your customers and grow your business, don’t miss this episode. In it, Joey highlights the 8 phases of customer experience so you never lose another customer again. http://buildingastorybrand.com/110

We talk a lot about “trust” in our businesses. But a lot of us are getting it wrong. On this episode, Oxford lecturer and bestselling author Rachel Botsman joins us for a fascinating look at how trust works in the business world, how it’s changing, and what we need to do to keep up. http://buildingastorybrand.com/109

A vibrant company culture is a silver bullet for success. But how does culture work? What makes it gel? On this episode, we talk with NYT bestselling author Daniel Coyle, who unpacks 3 traits of great cultures and how we can develop them in our businesses. http://buildingastorybrand.com/108