

Why That Worked – Presented by StoryBrand.ai
StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Episodes
Mentioned books

May 6, 2019 • 43min
#147: Susan David—How to Harness Your Emotions to Make Wiser Business Decisions
Do you want a team that’s collaborative and innovative? That means you’ll also have conflict and failure -- and all the messy emotions that come with them. On today’s podcast, Dr. Susan David shares how we can welcome emotions at work while also using them to grow in powerful ways outside of the office. It’s practical and rich stuff -- listen now!

Apr 29, 2019 • 60min
#146: Josh Robbins—Is the Financial System Ripping You Off?
How much do financial markets actually impact your small business? More than you probably realize. And in this case, what you don’t know really can hurt you -- and your employees. Today on the podcast, fiduciary analyst Josh Robbins will arm you with the information you need to make smart decisions about your financial advisors, investments and 401k plans -- without getting taken advantage of.

8 snips
Apr 22, 2019 • 34min
#145: How to “Recession Proof” Your Business
Nobody wants to talk about it, but a potential recession is looming. And that’s a scary thought for most business leaders. But what if it was possible to make a a few changes in your business now so that you would be ready to survive a recession? Or better yet — what if your business could actually THRIVE during a recession? This week on the podcast, Don and J.J. lay out a plan for “recession proofing” your business. This could be the episode that keeps your business running at full speed while your competition is hitting the panic button. Don’t miss it!

Apr 15, 2019 • 1h 2min
#144: Willie Robertson—The Inspiring Story of Entrepreneurship Behind “Duck Dynasty”
Behind Willie Robertson’s success in the reality show “Duck Dynasty” is a powerful story of American entrepreneurship. Today on the podcast, he and Don share an honest (and hilarious) conversation about Willie’s journey as an unlikely CEO. How can we process well through failure? What’s the key to staying true to yourself in success? How do our family and faith impact us as leaders? There’s lots of wisdom here for any business leader -- listen now!

Apr 8, 2019 • 52min
#143: Michael Hyatt—How to Stop Hustling So You Can Achieve What Really Matters
So much productivity “advice” these days will help you cut down your workload. That’s great! But if you fill that time back up again with more work, that’s a surefire way to burn out and compromise the relationships in your life that really matter to you. Today on the podcast, Michael Hyatt gives us a radical new approach to productivity: what if we can keep achieving at work and still be present for what matters in life? If you’re tired of the hustle and want to design a more intentional life, make sure you listen to this episode.

Apr 1, 2019 • 42min
#142: Shannon Sedgwick Davis—The Power of Using Your Business to Champion a Social Cause
Shannon Sedgwick Davis is the CEO of Bridgeway Foundation, the foundation arm of a capitol management firm that gives half of its profits away, and with that money, she fought a Ugandan warlord. Yes, really! She’s on the podcast today to share the extraordinary story. Plus, she inspires us to consider how our businesses can help turn the tide on the social issues that keep us up at night. Listen now!

Mar 25, 2019 • 47min
#141: Sean Webb—How to Hack Your Emotions
Sean Webb, expert in hacking emotions, discusses how to control your responses in high-stakes business decisions. Exploring the creation of emotions, distinguishing self from others, creating emotional bonds, and mind hacking happiness, the podcast provides insights and strategies for regulating emotions and achieving personal and professional growth.

Mar 18, 2019 • 51min
#140: Mark Miller—The 5 Character Traits You Need to Become a Strong Leader
You may have the finely honed skills of a leader, but people won’t follow you unless you have the heart of a leader. And that’s what we’re talking about today with Mark Miller. He’s the VP of High Performance Teams at Chick-fil-A, and he shares 5 character traits of strong leaders. If you’re ready to become the kind of leader people want to follow, listen to this episode.

Mar 11, 2019 • 34min
#139: Kirsten Powers—Behind the Scenes of the 24-Hour News Cycle
As a business leader, you’ve got to pay attention to what’s going on in the world. But with 24-hour news cycles, constant outrage, and endless “hot takes,” it can feel impossible to truly understand the issues. To help us make sense of it, Don sits down with CNN analyst Kirsten Powers for an honest and nuanced conversation about how we can process the news in complex times.

Mar 4, 2019 • 41min
#138: Chris Voss—3 Science-Backed Tactics That Will Make You a Master Negotiator
Former FBI hostage negotiator, Chris Voss, shares neuroscience-backed tactics for mastering negotiation. They discuss negotiation in everyday life, gathering information, calming others down, avoiding confrontational language, and the power of guided discovery. Plus, they mention a complimentary newsletter with negotiation tips.