Marketing expert and author Jay Baer joins Donald Miller to talk about the power of word-of-mouth marketing. They discuss the concept of talk triggers and share examples of businesses that have successfully implemented them, such as sending packages in a gold-lined box and giving away valuable resources. They also emphasize the importance of empathy, usefulness, and generosity in business, and how these traits can generate positive reviews and word-of-mouth referrals.

Should your company take a stand on a social issue? There’s no better person to ask than TOMS founder Blake Mycoskie. He and his team have built a thriving footwear brand on the One for One model of giving a pair of shoes to a child in need for every pair they sell. And recently, they launched a bold campaign on the controversial issue of gun violence. In this episode, we examine the finer points of what happens when your company takes a stand on a social issue. How does it affect your employees’ lives? Your bottom line? Your brand? The cause itself? Listen now and see for yourself. http://buildingastorybrand.com/127

We business leaders like to talk about our "core values," but all too often, those values don't actually show up in our products, services, and business practices. That's not the case at Brandless, an online retailer with a wholly different approach to how people shop for home essentials. They've built everything around core values like quality, community, and kindness. On today's episode, our guest correspondent Allison Trowbridge talks with Tina Sharkey, the co-founder of Brandless, about the practical ways we can build our businesses around our core values. Listen now! http://buildingastorybrand.com/126

The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “Types,” deeply influence how we think and act. But what does that mean for us as leaders? Enneagram teacher Ian Cron is back for part 2 of our Enneagram series for leadership. This time, he shows you how to leverage the strengths of your own Enneagram Type in order to lead your team well. (Not sure of your Type? You may have a better idea of it after you listen to this episode!) http://buildingastorybrand.com/125

The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “types,” deeply influence how we think and act. Today on the podcast, we welcome Ian Cron, an Enneagram teacher, to walk us through leadership “do’s and don’ts” for each type so we can lead our teams well. Download the cheat sheet for this episode: http://storybrand.com/enneagram http://buildingastorybrand.com/124

Donald Miller and Andy Stanley discuss how story can make you a better leader. They explore implementing the Story Brand process, the power of leadership in finding meaning, choosing projects and leadership challenges, creating clarity and framing mission, and being a guide as a leader.

Andy Stanley, a pastor and bestselling author, shares his 5 questions for preparing a clear and memorable talk. He emphasizes the importance of clear and concise communication, providing personal anecdotes to highlight the impact of memorable messaging in leadership and politics.

How on earth does a summer league baseball team in Savannah, Georgia sell out every game? Well, it has nothing to do with the baseball -- and everything to do with the team’s philosophy of putting fans first. In this episode, we sit down with Savannah Bananas GM Jesse Cole. He shares the unique and fun philosophy that’s fueled their success and how we can apply it to delight our customers and grow our businesses. http://buildingastorybrand.com/121

We’re gearing up for a strong economy this holiday season. Is your marketing ready? If you’re not sure, listen to this episode. Don and JJ talk through the four simple tasks you need to create in order to have a great fourth quarter (and beyond!). They don’t cost much -- just a little time. But execute them well and you’ll be crushing your revenue goals for Q4. http://buildingastorybrand.com/120

Leadership, character, performance, and competition. All part of our lives as business leaders -- and also the driving forces for sports teams. So this week, as the NFL season heats up, we’re honored to have Ben Malcolmson, the assistant to Seattle Seahawks head coach Pete Carroll, with us on the podcast. He and Donald Miller talk about Coach Carroll’s leadership, the surprising role persistence plays in our success, and the “x-factor” quality they look for in every player. Give this episode a listen so you can be a better leader, no matter what your playing field looks like. http://buildingastorybrand.com/119