In today’s culture, standing for something important and sticking to it takes guts, but it’s also one of the fastest ways to grow your business or nonprofit. On today’s podcast, Jeff Henderson, entrepreneur, speaker, pastor and author of the book Know What You’re For, gives practical examples of actions leaders can take to bridge the gap between what they’re known for and what they’d rather be known for. He’s launched churches and worked in marketing for Chick-fil-A, the Atlanta Braves and other larger organizations, but he breaks his expertise into bite-sized chunks.