Why That Worked – Presented by StoryBrand.ai

If you’re like most businesses, you’ve probably lost more deals this year than you’d like to admit. And if you’re being honest, you actually don’t understand why that is. You’ve got a great product, clear messaging, a smooth sales process -- but time and time again you just aren’t closing the deal. Well, there’s good news. The secret to closing more deals is as simple as writing a great proposal. On this week’s episode, Koula Callahan shows you how to create a 7-part proposal that will help you close more deals and drastically increase your revenue.

Giving gifts is an essential part of building relationships in business. But most business leaders only think about gifts when it’s somebody’s birthday or they’re closing a deal. And even then, they usually end up sending baskets of stale popcorn and chocolate bars wrapped in cellophane. There has to be a better way. That’s why we’ve invited John Ruhlin, author of Giftology, to share his seven steps to giving gifts that grow your business. In this episode, he explains the art of giving gifts and the competitive advantage you get in the marketplace when you’re thoughtful.

Growing your business to $10M can be hard work -- but it doesn’t have to be. On this week’s episode, we’re talking with Curt Richardson, founder of Otterbox, about what it’s like to scale a business. He’s sharing practical tips about how he did it and the inspiration you need to keep going even when it gets tough. Your business has potential to get to (and far surpass) $10M in revenue. Listen to this episode to find out how.

It’s not often that an author chooses to be vulnerable in a business book. But that’s exactly what co-founder of The Hollis Co., Dave Hollis decided to do. In his new book, Get Out of Your Own Way, Dave unpacks 7 lies he used to believe about leadership and how those lies affected him both personally and professionally. Join Dave and Don as they debunk these false beliefs and uncover the truth about leadership, vulnerability, and what it means to live a life of meaning.

Chris Guillebeau, acclaimed author of The Money Tree and Side Hustle, shares insights on cultivating an abundance mindset amid economic uncertainty. He encourages listeners to view current financial challenges as opportunities for growth. The conversation includes strategies for side hustles, emphasizing the importance of leveraging personal skills for financial freedom. Guillebeau also dives into effective marketing techniques, focusing on addressing customer pain points and mastering calls to action to boost engagement and revenue.

What would it be like to release a product without any platform, customer base, or name recognition? That’s exactly where James Clear found himself when he released his book, Atomic Habits. Now, Atomic Habits is a staple on bestsellers lists with over one million copies sold. On today’s episode, James is unpacking the psychology of a successful product launch and sharing his secrets with you. No matter what type of product you sell or what your customer base looks like today, these tips will help your next product launch be a hit!

Right now, most business leaders finally have time to work on the things that have always bothered them about their business. But improving a business is like opening a junk drawer -- things can get overwhelming fast. Mike Michalowicz, author of Fix This Next, is sharing his guide that will help you fix your business one step at a time. From growing revenue to creating repeatable processes for your team, Mike’s strategies will help every part of your business thrive. Don’t get bogged down by all details, listen to this episode instead.

Most people believe they fall into one of two categories when it comes to their leadership style: those who cast a vision for the company and those who get stuff done. The problem is -- a really good leader needs to do both. Bestselling author and CEO, Michael Hyatt, created a formula to help leaders become visionaries and now he’s sharing it with you. In this episode, he’s unpacking what it means to have a vision for your company, why it’s important, and what you can do to become a vision-driven leader today.

What if the best leaders actually have more in common with drug addicts than anyone else? That’s exactly what Michael Brody-Waite, author of Great Leaders Live Like Drug Addicts, shares in his conversation with Don. The truth is -- drug addicts and great leaders have the same super power. And if you can harness it, it’ll advance your career. Discover what that superpower is and how to unlock it in today’s episode.

After any crisis, there comes a time to rebuild. But it can be hard to know where to begin. On this episode, Joel Peterson is sharing foundational strategies for building a healthy business. He used these strategies to grow JetBlue Airways, and now you can apply them to your business. If you’ve been wondering how you’re going to rebuild after the COVID-19 crisis is over, this episode is for you.