Why That Worked – Presented by StoryBrand.ai

#211: Rory Vaden—Why You Need a Personal Brand

17 snips
Jul 27, 2020
Rory Vaden, author of "Take the Stairs" and founder of Brand Builders Group, shares his expertise on building irresistible personal brands. He discusses the crucial role personal branding plays in today's digital world and offers insights on separating personal and business identities. Vaden highlights frameworks like D-A DAIRS to transform passion into a sustainable business, emphasizing that overcoming life challenges can deepen emotional connections. He encourages listeners to focus on their positive impact, helping others while building their brand.
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ADVICE

Define Your One-Word Problem

  • Start building a personal brand by defining the one word problem you solve for others.
  • This clarity is essential because confusion causes people to lose interest and fail to connect.
ANECDOTE

Lewis Howes: From Self-Doubt to Greatness

  • Lewis Howes' core problem is self-doubt, and his uniqueness is greatness.
  • His personal journey from bullying and despair to confidence defines his transformational brand story.
INSIGHT

Uniqueness Is Your Positive Answer

  • Your uniqueness is the positive solution to the one-word problem you solve.
  • It often lies at the intersection of your past struggles and who you are called to become.
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