Why That Worked – Presented by StoryBrand.ai

It feels like just about everyone is trying to "build their online platform" these days. But only the people who do it right are the ones that reap the benefits. And yes -- there is a "right" way to do it. On this week's episode, John Lee Dumas, author of the book "The Common Path to Uncommon Success" shares a step-by-step plan for how you can produce consistent content for your platform that doesn't feel cheesy and allows you to expand your influence.   --   Find out more about The Common Path to Uncommon Success at UncommonSuccessBook.com   When you become a Business Made Simple Professional, you get access to our library of courses that take the mystery out of growing a business. Become a Business Made Simple Professional today at BusinessMadeSimple.com

This week we’re answering the question: How can non-profits who want to fundraise less, raise more money and build a community of monthly givers? Special guest, Vik Harrison of Charity: Water, an organization that to date has delivered clean and safe drinking water to over 10 million people across the globe, gives you the answer! Then host Donald Miller walks you step-by-step through crafting the perfect mission statement for any type of business.   --   Find out more about Vik Harrison at VikHarrison.com and CharityWater.org   When you become a Business Made Simple Professional, you get access to our library of courses that take the mystery out of growing a business. Become a Business Made Simple Professional today at BusinessMadeSimple.com

You’re negotiating all the time without even knowing it. And that’s a problem, because your success in life depends on how well you can negotiate. That's why in this week's episode we're teaching you the six things every great negotiator does to create more win/win outcomes in work and in life. Don also talks with Dr. John Lowry, President of the Lowry Group and instructor of our newest course at Business Made Simple University - Negotiation Made Simple. John shares what it's like inside a high stakes negotiation and his approach for achieving the desired outcome.   --   Find out more about The Lowry Group at LowryGroup.net   Get access to the course Negotiation Made Simple at NegotiationMadeSimple.com   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

This week Martin Lindstrøm, author of The Ministry of Common Sense and expert at helping businesses around the world unleash their common sense, joins Don, Koula and J.J.  Martin shows how to embrace empathy and unlock pure common sense to help grow your business and make you more money!    --   Find out more about Martin Lindstrøm and his book The Ministry of Common Sense at MartinLindstrom.com/Ministry-Of-Commonsense   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

Run out of cash and your business will crash! That's why in this final episode of our seven-part series, How Your Business is an Airplane, we explain exactly how to manage your finances, giving you a plan to keep your business fueled with cash. Don also talks with finance guru, Mike Michalowicz, who shows you how to implement his Profit First method.    --   Find out more about Mike Michalowicz or Profit First at ProfitFirstProfessionals.com   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

A coke machine in the break room or a food truck party for your staff might sound like a fun idea. But the reality is – that’s overhead, and it’s slowing your business down (and costing you money). In part six of our seven-part series, How Your Business is an Airplane, we’re focusing on overhead. Sure, you’re going to have some expenses that don’t drive crazy revenue, and sometimes that’s okay. The answer isn’t to cut those expenses altogether – it’s to learn this simple formula so you know what’s worth your time, and what’s holding you back.   --   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

There’s a myth that says it takes dozens of bad product ideas to uncover one good one. The problem is, that means you’re sending revenue down the drain. In part five of our seven part series, How Your Business is an Airplane, we’re focusing on the wings of the airplane – or your product. You don’t have to waste any more time creating dead-end products. Do these two things and you'll knock your product ideas out of the park the first time.    --   Learn more about Allison Trowbridge how her company, Copper, can help you build meaningful community through book clubs by joining the waitlist at MeetCopper.com   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

If you’re running your own business then you know selling your product can be a challenge. Whether it's finding leads, crafting the perfect pitch or dealing with crippling self doubt, you need to sell your product to stay in business. We're taking a slight detour from our 7-Part Series, How Your Business Is Like An Airplane, to talk with Jamie Kern Lima, who is no stranger to overcoming obstacles. As co-founder of IT Cosmetics, she grew the company from her living room into a $1.2 billion megabrand, all in less than ten years! And she accomplished it all by pushing through her fear of selling. Don and Jamie have an enlightening one-on-one conversation giving you the insight you need to overcome your fear of selling and come out the other side more confident than ever. This is Business Made Simple.   --   Pre-order Jamie's new book, "Believe IT", at believeit.com.   Order "Business Made Simple" NOW on Amazon or wherever you buy books. Then register for our first ever Business Made Simple Summit livestream on February 9 for FREE! Go to BusinessMadeSimpleSummit.com and register using your receipt or order number.   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

You’ve got no shortage of customers in your pipeline, but getting them to sign on the dotted line? That’s a completely different story. In Part Four of our series, How Your Business is an Airplane, we’re focusing on the Left Engine – Sales. You don’t have to go full-on used car salesman to get your leads to convert. There’s a better way, and we’re teaching it to you in this episode.   --   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

Here’s the sad reality: countless businesses close their doors every day. It’s not always for the same reason, and sometimes, the problems in a business totally sneak up on you. In Part Three of our series, How Your Business is an Airplane, we’re focusing on the Right Engine (aka - great marketing). Getting this essential piece of a business right could truly be the difference between if your business succeeds, or if you have to close your doors...for good.   --   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com