To be a great success in business, you need to have a compelling vision, create a well-thought-out strategy to achieve that vision, and then fully commit to that strategy with action and resources. That's also the recipe for being a great failure in business. That's what my guest argues in his book The Strategy Paradox: Why Committing to Success Leads to Failure. His name is Michael Raynor and we begin our discussion by describing the strategy paradox: the fact that the same sound strategy can lead to both success and failure. We discuss how the outcome then depends less on the strategy itself, than on the idea you decide to bet on, using the example of the way Sony employed the right strategy in backing Betamax in the VCR wars, but still lost out to VHS. Raynor then explains the limitations of forecasting and adaption, the approaches companies typically use to navigate the tension between needing to commit to something, and being uncertain they've committed to the right thing. He then unpacks two more effective ways of developing strategic flexibility: separating the management of commitment from the management of uncertainty, and acquiring a portfolio of assets that will increase your optionality. We end our conversation with whether the strategy paradox can be applied not only to making decisions in business, but to making decisions in our personal lives as well. Get the show notes at aom.is/strategyparadox.

If you've been swimming since you were a child, you probably don't think too much about it anymore. But when you take a step back, the human act of swimming is a pretty interesting thing. You weren't born knowing how to swim; it's not instinctual. So why are people so naturally drawn to water? And what do we get out of paddling around in it?My guest today explores these questions in her book Why We Swim. Her name is Bonnie Tsui, and we begin our conversation today with how humans are some of the few land animals that have to be taught how to swim, and when our ancestors first took to the water. We then discuss how peoples who have made swimming a primary part of their culture, have evolved adaptations that have made them better at it. We discuss how swimming can be both psychically and physically restorative and how it can also bring people together, using as an example a unique community of swimmers which developed during the Iraq War inside one of Saddam Hussein's palaces. We also talk about the competitive element of swimming, and how for thousands of years it was in fact a combat skill, and even took the form of a martial art, called samurai swimming, in Japan. We end our conversation with how swimming can facilitate flow, and some of the famous philosophers and thinkers who tuned the currents of their thoughts while gliding through currents of water. Get the show notes at aom.is/whyweswim.

There has been a lot of civil and political upheaval lately, and what makes the atmosphere particularly disorienting, is that beyond the more obvious proximate and commonly-discussed causes for the turmoil, it feels like there are even deeper cultural currents and contexts at play, that are yet hard to put one's finger on and understand. There's a fervor in the debates and conflict that almost seems . . . religious. My guest today would say that's exactly the right word to describe the tenor of things. His name is Jacob Howland, he's a recently retired professor of philosophy, and the currents at play in today's world are things he's spent his whole career studying -- from Plato and Aristotle to the Hebrew Bible and Kierkegaard, with a particular emphasis on the political philosophy of the ancient Greeks. Howland draws on all those areas to weave together a kind of philosophical roadmap to how we've arrived at our current cultural zeitgeist. In particular, Howland makes the case that what we're seeing today is the rise of a kind of secular religion, a new Puritanism, that worships at what he calls "the Church of Humanity." This new Puritanism bases the idea of moral purity around one's views on issues like race and gender, and seeks to purge anyone who doesn't adhere to the proscribed dogma. Jacob walks us through the tenets of the dominant influence on this secular religion -- a strain of modern thought called "critical theory" -- and offers a kind of philosophical genealogy on what led up to it, which includes the ideas of Rousseau, Marx, and Hegel. We discuss how critical theory contrasts with classical liberalism, and approaches people as members of groups rather than as individuals, and as abstractions rather than particulars, and how this lens on the world leads to identity politics and cancel culture. We delve into Kierkegaard's prophecies on the leveling of society, and how the modern tendency to make man the measure of all things can leave us feeling spiritually and intellectually empty, and looking to politics to fill an existential void it can't ultimately satisfy. We end our conversation describing the sustenance which can. Get the show notes at aom.is/howland.

There are some people in life who are more than unpleasant, more than annoying. They're real, genuine a**holes. My guest today has written the preeminent field guides to identifying, dealing with, and avoiding all of life's jerks, bullies, tyrants, and trolls: The No Asshole Rule and The Asshole Survival Guide. His name is Bob Sutton, he's a Stanford professor of organization and management, and we begin our conversation together with how Bob defines what makes an a-hole an a-hole, what causes their jerkiness, and the costs of having such disagreeable people as part of an organization. We then get into the circumstances of when being a jerk yourself can actually be advantageous. We then turn to how to deal with the jerks in your own life, including distancing yourself from them, deciding you're going to be better than them, and imagining you're a jerk collector encountering a new species of jerk. Bob explains smart ways to fight back against jerks, and gets into the wisdom of documenting their jerkiness, why it's occasionally helpful to take an aggressive stand, and how even Steve Jobs learned how to be less of an a-hole. We end our conversation with how to build a jerk-free workplace. Get the show notes at aom.is/jerks.

When you think about decluttering, you probably think about your home life, and cleaning out your junk drawer and closets. But there are also ways to declutter your work life and tidy up both its physical and digital aspects. My guest today explains the art of practicing minimalism in your professional life in a book he co-authored with organizing expert Marie Kondo. His name is Scott Soneshein, he's a professor of business and management, and his book is Joy at Work. Scott and I begin our conversation by unpacking the benefits of keeping your work life neat and tidy, and then move into how to do this in regards to your physical workspace. Scott shares three questions to ask yourself when you declutter your office to help you decide which items to keep and which to throw away. We also take a useful aside into how to throw away your children's artwork with less guilt. We then move into how to declutter your digital life by cleaning up your email inbox and smartphone. We end our discussion with several areas you may not think of in terms of clutter, but probably need some tidying up: your activities, decisions, network, and meetings. Get the show notes at aom.is/declutterwork.

War is a violent and bloody business, but it's rarely a no-holds barred free-for-all. Instead, codes of conduct that determine what is and isn't honorable behavior on the battlefield have existed since ancient times.My guest today explored these various codes in a book she wrote during the decade she spent teaching at the United States Naval Academy. Her name is Shannon French, she's a professor of ethics and philosophy, and her book is The Code of the Warrior: Exploring Warrior Values Past and Present. Shannon and I begin our conversation with the pointed questions she used to pose to the cadets she taught as to how being a warrior was different than being a killer or murderer, and when killing is and isn't ethical. She then explains how the warrior codes which developed all around the world arose organically from warriors themselves for their own protection, and how these codes are more about identity than rules. Shannon and I then take a tour of warrior codes across time and culture, starting with the code in Homer's Iliad, and then moving into the strengths and weaknesses of the Stoic philosophy which undergirded the code of the Romans. From there we unpack the code of the medieval knights of Arthurian legend, what American Indians can teach soldiers about the need to make clear transitions between the homefront and the warfront, and how the Bushido code of the samurais sought to balance the influence of four different religions. We end our conversation with the role warrior codes play today in an age of increasingly technologized combat. Get the show notes at aom.is/warriorcode.

The topic of health and fitness has long been a popular one for magazines, and in most recent times, for blogs and Instagram accounts. But what these modern publishers and influencers probably don't realize is that they're standing on the shoulders of an ambitious eccentric who laid the foundation for much of modern American media: Bernarr Macfadden.My guest today is Mark Adams, who wrote a biography of this proto fitness guru called Mr. America: How Muscular Millionaire Bernarr Macfadden Transformed the Nation Through Sex, Salad, and the Ultimate Starvation Diet. Mark and I begin our conversation with how Macfadden discovered a passion for health and fitness as a young man and failed at his attempt to become a personal trainer, despite coining the motto "Weakness is a crime; don't be a criminal." We then discuss how Macfadden went on to start the highly successful magazine, Physical Culture, and then an entire publishing empire, which pioneered many of the confessional, first-person, personal branding techniques still used today. Mark shares the tenets of Macfadden's sometimes sound, sometimes wacky health philosophy, including his advocacy of fasting, and what happened when Mark tried out some of Macfadden's protocols on himself. Mark and I then delve into how Macfadden founded a utopian community in the New Jersey suburbs, was convicted of obscenity charges, trained fascist cadets for Mussolini, and ran for U.S. senator on a physical fitness platform. We end our conversation with why Macfadden was forgotten, and yet had a lasting effect on the world of health and fitness, as well as media as a whole. Get the show notes at aom.is/macfadden.

This is a re-broadcast. The episode originally ran in February 2019. Practicing minimalism with your possessions has been a trend for the past decade, and it can be a worthy practice, as long as you use it as a means to greater efficacy outside your personal domain, rather than just an end in itself. But there's arguably a minimalism practice that's even more effective in achieving that greater efficacy: digital minimalism. My guest has written the definitive guide to the philosophy and tactics behind digital minimalism. His name is Cal Newport and this is his third visit to the AoM Podcast. We’ve had him on the show previously to discuss his books So Good They Can’t Ignore You and Deep Work. Today, we discuss his latest book, Digital Minimalism: Choosing a Focused Life in a Noisy World. We begin our conversation discussing why digital tech feels so addicting, why Steve Jobs didn’t originally intend for the iPhone to become something we check all the time, and why the common tips for reducing your smartphone use don't work and you need to implement more nuclear solutions instead. We then discuss the surprising lesson the Amish can teach you about being intentional about technology, how cleaning up your digital life is like decluttering your house, and why he recommends a 30-day tech fast to evaluate what tech you want to let back into your life. Cal then makes an argument for why you should see social media like training wheels for navigating the web, how to take those wheels off, and why you should own your own domain address. We end our conversation exploring what you should do in the free time you open up once your digital distractions are tamed, and the advanced techniques you can use to take the practice of digital minimalism to the next level. I think you'll find this a tremendously interesting and important show. Get the show notes at aom.is/digitalminimalism.

When someone is struggling with a seemingly easy problem, someone else might say, "Come on, it's not rocket science!" The inference being that rocket science represents the pinnacle of complexity. But my guest today argues that the study of rocket science contains some simple, overarching principles that cannot only be universally understood, but universally applied to all kinds of problems and decisions. His name is Ozan Varol, he served on the operations team for the 2003 Mars Exploration Rovers project, and he's the author of the book Think Like a Rocket Scientist. We begin our conversation discussing why Ozan went from studying astrophysics to going to law school, and how his scientific background has influenced his legal career. We then dig into ways that the same thought processes that enable spacecraft to travel millions of miles can also be applied to moving forward in work and life. Ozan explains how scientists deal with uncertainty and why you have to constantly question the way things are done to get better results. We end our discussion by talking about how to use thought experiments to solve problems, how to test ideas, and how to actually learn from your failures. Get the show notes at aom.is/rocketscientist.

Many dream of leaving the city and all its tethers and obligations and creating a simpler, more independent life farther from the mainstream population and entirely off the grid. But how do you go from that daydream to making such a move a reality? My guest walks us through the process today. His name is Gary Collins, he made the leap himself and now lives off the grid in Northeast Washington, and he's the author of several books on off grid living as well as simplifying your life. We begin our conversation today with why Gary decided to leave his conventional, urban, 9-5 existence to find a freer lifestyle, and how he defines being off the grid. We then get into why Gary thinks you should make the move to living off the grid in a series of steps, the first of which is to simplify your existing life in three main ways. Gary then makes the case for why living in a RV should be the next step in your journey, before discussing the process of finding land for your off grid home, and the factors to consider in picking a locale. From there we get into how those who live off the grid take care of water, sewage, power, and internet, how they construct the house itself, and what to know about the start-up costs involved. We end our conversation with a discussion of getting off the grid in a more metaphorical way by quitting social media, and why Gary thinks you should pull the plug on those platforms, even if you're an entrepreneur. Get the show notes at aom.is/offgrid.