Destination Marketing Podcast

In this episode, Esther Wagner from Palmetto Pride joins Adam to discuss the relationship between litter and crime, and how her organization aims to change littering behaviors for a cleaner South Carolina. She explains the importance of crime prevention through environmental design and its four strategies: territoriality, natural access control, natural surveillance and maintenance. Esther emphasizes the role of stakeholders in implementing these principles and invites other states to collaborate with Palmetto Pride to promote safe and attractive destinations. Palmetto Pride If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode of The Destination Marketing Podcast, Adam and Jen Brunson, marketing coordinator at Visit Myrtle Beach, discuss Jen's podcast, "I Speak Mama," a podcast for moms that has been a crucial part of Myrtle Beach’s content strategy. They talk about why a podcast for moms works so well in the tourism space and how subtly promoting Myrtle Beach has proven to be an effective strategy. Jen emphasizes the importance of building trust with the audience before integrating promotional content, ensuring authenticity and a genuine connection with the community. “Moms are the ones who are making a lot of decisions when it comes to travel and where they're going. For us, the podcast is, okay, let's build this community of people and then use Myrtle Beach as a background, and hopefully that community latches on to it. It's not a main focal point, but it's providing an area where they can go and understand what a mom in Myrtle Beach is going through and the excitement that's here. And hopefully, they come and visit.” -Jen Brunson I Speak Mama Podcast Visit Myrtle Beach If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode, Adam takes the show on the road to the South Carolina Annual Governor’s Conference on Tourism & Travel. He talks with Devyn Whitmire, Digital Engagement Manager for Discover South Carolina, about her professional journey, creating the Palmetto Porch podcast and its focus on authentic local stories to promote tourism. Devyn highlights the podcast's role in driving brand awareness and visitation through storytelling and community engagement. Adam also talks with Bill Miles from the Hilton Head-Bluffton Chamber of Commerce about Hilton Head Island's attractions and long-term destination marketing strategies. They emphasize the importance of investing in the community and the impact of storytelling on the tourism industry. Discover South Carolina Hilton Head Island If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Explore how AI generated a successful marketing campaign for Myrtle Beach, blending humor and technology. Learn about the impact of AI on digital marketing and the importance of creating unique branding strategies. Discover upcoming events and initiatives in Myrtle Beach, including a special focus on supporting families with autistic members. Embrace innovation in marketing instead of imitation, and enjoy a lively discussion about a memorable bacon dish at Myrtle Beach.

Stuart Butler, Chief Marketing Officer of Visit Myrtle Beach, joins this episode of the Destination Marketing Podcast to discuss the dynamic nature of destination marketing. Adam and Stuart explore the shift towards owned media strategies and the power of storytelling in engaging audiences. Stuart highlights Myrtle Beach's innovative projects like "Chef Swap" and "Traveling the Spectrum” and talks about why projects such as these are critical in communicating with the consumer in a more personal way. They also discuss the importance of implementing AI into your marketing toolbox and learning to evolve as the technology improves. "I genuinely fear that if we don't evolve, we could become obsolete in the next world that AI is bringing. We have to be willing to take risks. We have to be brave. It's literally a matter of whether we exist ten years from now is going to be determined on how much innovation and evolution happens over the next ten years." -Stuart Butler Visit Myrtle Beach If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode of The Destination Marketing Podcast, Adam joins three special guests from Salt Lake City, Utah. Erin Mendenhall, Mayor of Salt Lake City, Kaitlin Eskelson, President & CEO at Visit Salt Lake, and Sarah Lehman, CEO at Zartico, join Adam to talk about the factors that have contributed to Salt Lake's tourism success. Mayor Mendenhall discusses overcoming growth and how the challenges of growth outweigh the challenges of stagnation. Kaitlin talks about how Visit Salt Lake has utilized data to make informed decisions. Sarah mentions why this data is critical in helping destinations think proactively about their marketing. They also discuss how tourism has changed in the area over the years and how it has helped support the economic growth that the state has seen over the past several years. Mayor Erin Mendenhall Visit Salt Lake Zartico If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

To celebrate 300 episodes of The Destination Marketing Podcast, Adam has something special planned. On today’s episode, he sits down with his daughter Millie, who interviews him on all things relating to the podcast. Tune in for insights on why Adam created The Destination Marketing Podcast, the lessons he’s learned along the way and some reflection on the past 300 episodes. “And I think that’s the most valuable thing that I’ve gotten from this show is I’ve built really lasting and meaningful relationships from having conversations with people on this show, and I don’t know if I would trade that for anything else in my career that I’ve experienced so far...” - Adam Stoker If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Nicole Mahoney is the CEO of Break the Ice Media, host of the podcast Destination on the Left and the author of Stronger Together: Building World Changing Business Collaborations. Today, she sits down with Adam on the Destination Marketing Podcast to talk about her entrepreneurial background and what led her to start her own agency. Nicole also shares some insights on collaboration from her book and some examples of how collaboration works in the destination marketing sphere and beyond. Break the Ice Media Destination on the Left If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com. "My point of view on collaboration is that people take it for granted. They don’t think a lot about it. People say, yeah, I collaborate. You know, you and I have talked, I mean, you and I have actually collaborated on campaigns and projects for clients. But we don’t pay a whole lot of attention to what makes a collaboration work and what might get in the way of making it work.” - Nicole Mahoney

Adam is still on the road in Lewiston, Idaho for today’s episode of The Destination Marketing Podcast. Joining him today is Mike McKenna, the executive director of the Chamber of Hailey and the Wood River Valley, and Scott Fortner, the Executive Director of Visit Sun Valley. Both Mike and Scott detail the relationships that their respective DMOs have with their visitors, how they’ve cultivated that relationship, and what makes their destinations unique. “I mean as much we’re probably Idaho’s biggest international destination for a ski resort for sure, we’re still small town Idaho and I think as long as we can hold onto that, then we’re going to keep attracting the right kind of people.” - Mike McKenna Chamber of Hailey and the Wood River Valley Visit Sun Valley If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Adam is on the road again, this time at the Idaho Conference on Recreation and Tourism. He is joined by Andrea Rayburn and Jeremy Chase with the Idaho Department of Commerce to talk about how Visit Idaho is utilizing content to amplify its marketing reach. Jeremy also talks about his time working with agencies and how that experience has given him a new perspective as the Marketing and Innovation Administrator for Visit Idaho. "We're a bit outgunned, outmanned, outnumbered but we're definitely not outplanned. We've got to work with the resources we have, knowing that we are kind of outspent with those competitive states." -Jeremy Rayburn Visit Idaho If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.