Grow A Small Business Podcast

Troy Trewin
undefined
Dec 21, 2023 • 21min

QFF: Strategic Growth Unleashed: as the Director of Sapphire Digital shares expert insights on prospecting, relationship building, and problem-solving in bootstrapped ventures. Unlock the keys to entrepreneurial success! (Sheena Burce)

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. Welcome to the "Grow a Small Business" podcast with your host, Michael Denehey. In this episode, Michael interviews Sheena Burce from Sapphire Digital based in Sydney, Australia. In this Qff episode of "Grow a Small Business," we delve into effective prospecting and relationship-building strategies with Sheena Burce, Director of Sapphire Digital. With her extensive experience in assisting tech founders to scale and implement successful go-to-market strategies, Sheena shares invaluable insights for small business owners. Discover the importance of relationship-centric approaches, problem-solving focus, and platform targeting to maximise outreach success. Key Takeaways for Small Business Owners: Importance of Relationships: Sheena emphasises that relationships matter in business interactions. Every connection, even if it doesn't immediately lead to a desired outcome, is valuable. Maintain relationships as they often have long-term benefits. Focus on Problem Solving: Instead of just highlighting product features, focus on solving problems for your customers. Identify the three key problems your business solves and centre your messaging around these solutions. Meaningful Outreach: When reaching out to potential clients, avoid immediate sales pitches. Instead, offer value first. Provide something useful or insightful without expecting anything in return. This approach cultivates trust and fosters better relationships. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Value of In-person Networking: While online connections are valuable, meeting in person holds greater value. If possible, attend networking events or engage in face-to-face interactions to solidify relationships. Understanding Target Audience Platforms: Know where your target audience spends time online. Don't spread yourself too thin across all social media platforms; focus on the ones most relevant to your audience. For instance, for a residential service like an electrician, platforms like Facebook or Instagram might be more effective than LinkedIn. Decision-Making in Sales: Identify the actual decision-makers within your target organisations. Sometimes, the end user is not the decision-maker. Understanding this hierarchy helps tailor your sales approach effectively. One action small business owners can take: One actionable step for small business owners is to shift focus from product features to identifying and solving core problems for their customers. By understanding and addressing these key issues, businesses can tailor their messaging and solutions more effectively, resonating better with their target audience's needs. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Continuous adaptation is key in an ever-evolving business landscape – Sheena Burce Relationships matter - they're the cornerstone of a successful business – Sheena Burce Understanding your audience platforms ensures targeted engagement – Sheena Burce
undefined
Dec 19, 2023 • 53min

Revolutionising Business Growth: Braith Bamkin's Insights Unveiled on GASB Podcast - The Journey of a Small Business Icon, Redefining Success through 36 Years of Marketing Mastery at Bamkin Limited. (Braith Bamkin)

In this engaging conversation, Troy discusses business growth and insights with Braith Bamkin, founder of braithbamkin, highlighting the importance of personalization in marketing for small businesses. Bamkin shares experiences, stressing the significance of respect in workplace culture and the evolution from being a business owner to owning a business. They explore the value of ongoing learning, exit strategies, and cultivating a sustainable work-life balance. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy queries our special guest about their journey's inception, the criteria for defining success, industry reflections, and navigating the most challenging phases of business growth. He explores their passion for small business development, essential habits for owners, and perspectives on team building, victories, setbacks, and valuable advice. Additionally, Troy recommends that the special guest should explore the episode featuring Mark Ritson, who shares valuable marketing strategies. And a snapshot of the final five Grow A Small Business Questions: According to Braith Bamkin one of the hardest aspects of growing a small business is the transitioning from employee to business owner, as it requires more than ownership; it demands the development of systems, delegation, and stepping back from every operational detail. Shifting from doing the work to managing the business is a crucial mindset change for entrepreneurs during their growth journey. Braith Bamkin's top business book pick is "The Slight Edge" by Jeff Olson, lauding its emphasis on continuous small improvements, echoing his belief in consistent, incremental progress ("kaizen") for impactful business and personal development. For small business growth Braith Bamkin endorses "SendSpark," a personalised video tool Integrated into emails, it enhances engagement, adds a personal touch, and fosters connections, contributing significantly to business expansion. Braith Bamkin suggests the "How to Life" podcast hosted by Jonathan Fields as an excellent tool for professional development. Braith Bamkin's advice to his younger self when starting out in business would be to "believe in yourself." Reflecting on personal experiences, he highlights that lacking self-belief often led to less favorable outcomes. Thus, advocating the importance of self-confidence and belief in one's abilities as a crucial factor in navigating the challenges of entrepreneurship. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: In business, treating people with respect holds more value than money — Braith Bamkin Believe in yourself – it's the cornerstone of entrepreneurial triumph — Braith Bamkin Understanding the difference between owning a business and being a business owner is key — Braith Bamkin
undefined
Dec 17, 2023 • 25min

Financial Mastery Unveiled: 1040 Abroad's Founder & CEO shares a journey from $0 to $500K in 11 years, offering triumphs and tactical insights for small business growth. (Olivier Wagner)

In this GASB Podcast, host Troy Trewin interviews Olivier Wagner from 1040 Abroad, based in Toronto, Canada. Wagner discusses the growth of his tax preparation business for Americans abroad, emphasizing the value of motivated hires and the significance of a flexible company culture. The conversation delves into challenges, business tools, and reflections on Wagner's 11-year journey. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: Olivier shares that the hardest part of Growing a Small Business is overcoming the challenge of finding clients and budget-friendly advertising strategies. Olivier's favorite Business Book is – "The 4-Hour Workweek" by Tim Ferriss, emphasizing the power of delegation. Olivier's preferred tools for professional development is, "Typical MBA" to tech blogs, offer valuable Essential Tools for Business Growth. Olivier suggests an essential tool for business growth is using Ahrefs for SEO optimization, emphasizing its role in analyzing inbound links and targeting effective keywords. One advice he would give to his younger self on starting out his business is to reflect on his initial advertising strategy, advising a more generous investment for effective business promotion. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Success is not just financial; it's about creating a business that allows you the freedom to live life on your terms - Olivier Wagner Balance is crucial; design a business that offers the freedom to shape your life as you wish - Olivier Wagner Creating a kickass culture involves giving employees the freedom to make decisions, even if they occasionally disagree - Olivier Wagner
undefined
Dec 14, 2023 • 22min

QFF: Unveiling Business Triumph: Insights from the creator of Andrea Liebross, a prominent Business & Life Coach catering to Women Entrepreneurs. Empowering businesses led by women to transcend Small Thinking and attain extra growth (Andrea Liebross)

Welcome to the "Grow a Small Business" podcast with your host, Rob Cameron. In this episode, Rob interviews Andrea Liebross based in the USA. In this podcast episode, Andrea Liebross, a business and life coach, discusses her coaching approach for women entrepreneurs, focusing on big thinking, vision, and actionable strategies, emphasizing the importance of having a clear business plan. She highlights resources like her "She Thinks Big" book and podcast. Key Takeaways for Small Business Owners: Embracing Big Thinking: Andrea emphasizes the importance of breaking away from "small thinking" and daring to envision ambitious goals. Small business owners can benefit from expanding their visions and exploring possibilities beyond their current circumstances. Vision to Action: Developing a solid business plan that aligns with one's vision is crucial. It's not just about having a plan but regularly revisiting and implementing it to drive growth and success. Benefits of Group Coaching: Andrea highlights the power of group coaching in providing diverse perspectives and communal support. Being part of a group helps entrepreneurs see their challenges from different angles and fosters a sense of community amidst the often lonely journey of entrepreneurship. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Mindset and Systems: Balancing mindset and systems is key. While systems are important for execution, 80% of the secret sauce lies in cultivating the right mindset. Entrepreneurs must work on their thought processes to align actions with their visions effectively. Permission to Dream: Many entrepreneurs, especially women, might feel constrained by day-to-day responsibilities. Permitting oneself to dream big and break free from familiar, limiting patterns is pivotal for growth. One action small business owners can take: Andrea Liebross strongly advises small business owners to have a well-structured business plan that incorporates their vision and actionable steps. It's crucial to not just create a plan but to actively revisit it, ensuring it remains aligned with business goals and growth strategies. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Permission to dream big is the catalyst for entrepreneurial growth – Andrea Liebross 80% of success lies in cultivating the right entrepreneurial mindset – Andrea Liebross Break free from 'small thinking' and embrace ambitious visions for business growth —Andrea Liebross
undefined
Dec 12, 2023 • 36min

Breaking Stigmas, Building Dreams: Franco Perez's Silicon Valley Mobile Home Revolution, shares exclusive Insights on Affordable Housing, Growth, and Impactful Entrepreneurship. (Franco Perez)

In this podcast, Franco Perez, a founder of Franco Mobile Homes, a thriving mobile home industry entrepreneur, shares his journey from a modest beginning to scaling his business to over 110 mobile homes in three years. He emphasizes the significance of purpose-driven entrepreneurship, recruitment challenges, and the importance of adopting a lean startup mentality. Franco also discusses his favorite business books, the role of mentorship, and the crucial aspect of effective time management in achieving business growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here Troy asks our special guest about their journey's start and defining success, their industry reconsideration, and the most challenging phase in business growth. He inquires about their love for small business growth, key habits for owners, and insights on team building, wins, mistakes, and advice. And a snapshot of the final five Grow A Small Business Questions: The most challenging aspect of growing a small business is often the initial phase, particularly making the first $50,000 in revenue. This stage requires a focused effort on establishing a viable business model, securing early customers, and overcoming the hurdles of uncertainty and limited resources. Franco Perez revealed that his favorite business book is "The Lean Startup." This book, authored by Eric Ries, emphasizes the importance of adopting a minimum viable product (MVP) mentality. Franco recommended mastering the calendar as an essential tool for small business growth. Franco emphasized using YouTube as a primary tool for professional development, mentioning it as his go-to resource for learning and acquiring knowledge. One advice he would give to his younger self on starting his business is to build relationships, treat everyone right, and do the right thing. Good deeds attract good people and good business. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Build for impact, not just profit—success follows purpose — Franco Perez Your network is your net worth—treat everyone right and do the right thing — Franco Perez Insurance is your business's safety net; protect your investment from day one — Franco Perez
undefined
Dec 10, 2023 • 39min

From Cleaning Business to Entrepreneurial Triumph: Founder of DCA Virtual reveals Two-Decade Saga of Growth, Pitfalls, and Creating a Sustainable Culture – Unveiling the Blueprint for Small Business Success. (Denise Cagan)

In this Episode, Troy Trewin explores two decades of entrepreneurial insights with Denise Cagan, founder of DCA Virtual and a cleaning business. From initial missteps to sustainable growth, Denise shares wisdom on self-care, culture, and effective sales. Dive into hiring challenges, personal impact, and mentorship lessons on this journey of small business growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here Troy asks our special guest about their journey's start and defining success, their industry reconsideration, and the most challenging phase in business growth. He inquires about their love for small business growth, key habits for owners, and insights on team building, wins, mistakes, and advice. And a snapshot of the final five Grow A Small Business Questions: Denise, a seasoned entrepreneur, shares that the hardest thing in growing a small business is sales, it can be a challenge. She shares her journey from denying her role as a salesperson to mastering sales conversations. Discover how she navigated client relationships, set boundaries, and ensured the right fit. Denise shares that her favorite business book is "Emeth Emails" as a game-changer early in her career. This timeless gem provided insights crucial for her growth journey. Denise shares that podcasts and online tools for professional development are running her podcast, "Nurture Small Business," Denise also tunes into others like Rachel Cook's. She emphasizes the value of continuous learning for entrepreneurs. Denise's top recommendation for growing a small business is adopting a project management system like Asana. Learn how it keeps sanity intact, streamlining tasks and team collaboration. One advice she would give to her younger self on starting her business is to have a mentor but be flexible in choosing one. Mentorship, coupled with adaptability, can fast-track success. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Build a business that runs without you, with standard operating procedures as its backbone - Denise Cagan Balance is achieved through systems, calendar blocking, and setting clear boundaries in business and life - Denise Cagan Flexible mentorship is key—have a mentor, but be open to outgrowing and evolving beyond your initial guidance - Denise Cagan
undefined
Dec 7, 2023 • 33min

QFF: Empowering Small Business Growth – In-Depth Strategy Secrets with the founder of Basic Arts. Learn from the Expert on Contrarian Value, Competitive Leverage, and Crafting Motivational Strategies for Success. (Alex Smith)

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. Welcome to the "Grow a Small Business" podcast with your host, Michael Denehey. In this episode, Michael interviews Alex Smith from Bais Arts based in London, Uk. In this podcast, Michael Denehey interviews Alex Smith, a strategy consultant and founder of Bais Arts, discussing effective business strategy. Alex emphasizes contrarian value, urging businesses to find disagreements with competitors for a unique advantage. The conversation highlights strategy's dual role as guidance and motivation, with Alex advocating for a blend of technical correctness and inspiration. Practical exercises for businesses to enhance their strategic positioning conclude the episode. Key Takeaways for Small Business Owners: Identifying Unique Value: Smith emphasises the importance of finding unique aspects in your business that set you apart. He suggests looking for elements that can be described as "the only" in your industry. This could be a product feature, service, or approach that gives you a competitive advantage. Strategic Disagreement: One powerful strategy discussed is seeking areas of disagreement with competitors. In a market where everyone agrees on everything, businesses risk becoming commodified. Smith encourages finding points of contention and using them to create a competitive edge. This contrarian approach can make it difficult for competitors to replicate your strategy. Contrarian Value in Action: Smith shares a personal example of applying contrarian value to his own consultancy. While traditional strategy focuses heavily on correctness, he introduces an inspirational element, prioritizing motivation over technical correctness. This approach challenges the industry norm, offering a unique form of value. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Repetition for Strategic Alignment: Successful CEOs, like Steve Jobs and Jeff Bezos, consistently repeat their strategic vision until it becomes ingrained in every team member. Smith highlights the need for CEOs to act as propagandists, continuously reinforcing the strategy to ensure alignment and motivation throughout the organisation. Strategic Health Check: Small business owners are encouraged to evaluate their strategic position. Smith suggests exercises like asking employees what the business offers that competitors don't. Additionally, seeking external opinions from customers or family members can provide valuable insights. The goal is to move towards a point where the business is perceived as the only acceptable solution for a specific need. One action small business owners can take: One action small business owners can take is Continuous Strategic Evaluation. Regularly assess your business's strategic position. Engage your team, ask external opinions, and honestly evaluate your uniqueness in the market. The goal is to ensure that, over time, your business becomes the only acceptable solution for a specific need. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Consistency is the bridge between business vision and reality - Alex Smith In the world of business, relentless learning is the key to staying ahead - Alex Smith Strategy is 50% correctness and 50% inspiration – it must excite and mobilise your team." - Alex Smith
undefined
Dec 5, 2023 • 33min

Embarking on Tactical Adventures: A 28-year entrepreneurial journey with Kitanica's visionary. Achieving $1M+ retail milestone, sharing tactical wisdom, and offering a legal shield for small business pioneers. (Chris Cronin)

In this podcast episode, host Troy Trewin interviews Chris Cronin from kitanica, a tactical adventure brand with a 28-year entrepreneurial journey. Cronin shares insights on the brand's evolution, emphasising over $1 million in retail success. Discussions range from manufacturing challenges to moving toward wholesale strategies. The episode unveils thought leadership on legal protection and growth tools, making it a valuable listen for small business owners seeking inspiration and practical advice. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: Chris, a seasoned entrepreneur, highlights the hardest aspect of growing a small business - selling everything. His insight emphasises the complexities of expanding a business and the need for a robust sales strategy. Chris's favourite business book is Sun Tzu's "The Art of War," quoting, "Strategy without tactics is the slowest route to victory. Tactics without strategy are noise before the defeat." His favourite business book remains a powerful guide in navigating challenges. Chris Go-To podcast and online learning tool for professional development are YouTube, emerging as a game-changer, especially for HTML, Adobe Creative Suite, and Shopify. Chris underscores the significance of Google and YouTube for learning and development. Chris's top recommendation for small business growth is affordable legal advice. He highlights the importance of having a lawyer on call, sharing his experience in dealing with knockoffs and the value of having legal experts monitoring brand integrity. On the first day of his business journey, Chris would advise himself to "stay focused on sales." This timeless guidance underscores the foundational role of sales in the business journey. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Our journey from a one-man sweatshop to a global brand is a testament to the power of persistence and unwavering dedication in business – Chris Cronin Legal protection is not just a shield for brands; it's the cornerstone of sustainable growth in the dynamic landscape of entrepreneurship – Chris Cronin In the world of business, slow and steady doesn't just win the race; it builds a foundation of trust and quality that customers resonate with for a lifetime – Chris Cronin
undefined
Dec 3, 2023 • 48min

Charting Business Advancement: CEO of The Change Starter Offers Insights on a Comprehensive Approach to Achieving Marketing Excellence, Team Building, and Fostering a Sustainable Culture Through the Expertise of a Digital Marketing Agency (Stevie Brown)

In this episode Stevie Brown, CEO of The Change Starter, a thriving digital marketing agency. Delve into her entrepreneurial insights, revealing the secrets to business growth and sustainability in the ever-evolving realm of digital marketing. Gain valuable perspectives and lessons from Stevie's experience as she shares the challenges and triumphs that shaped her entrepreneurial path. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here Troy asks our special guest about their journey's start and defining success, their industry reconsideration, and the most challenging phase in business growth. He inquires about their love for small business growth, key habits for owners, and insights on team building, wins, mistakes, and advice. And a snapshot of the final five Grow A Small Business Questions: According to Stevie, the hardest thing in growing a small business is watching your business grow from a tiny seed into something unique to you. Delegating tasks to a team brings its own set of challenges as others may not replicate your efforts exactly. It's a journey of acceptance and leadership. Stevie didn't pick a specific book but emphasised the importance of continuous learning. For business owners keen on personal development, this resonates - growth is a constant process. Stevie recommends top learning resource for personal development is the "Agency Life Podcast" with Claude Higgins, especially valuable for those in the marketing realm. Tailored learning is key, and this podcast might just hold the nuggets you're seeking. In the tech-savvy world, Stevie highlights that the must-have tool for small business growth is Excel and Google Sheets. Don't get bogged down with complex systems; sometimes, a straightforward spreadsheet does wonders. Also, Trello for efficient organisation. Stevie shared that one piece of advice she'd give to herself on day one of starting out in business: "You can do this." Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Every challenge is a stepping stone on the path to business success - Stevie Brown True leadership lies in empowering others to reach new heights - Stevie Brown Innovation fuels growth—stay ahead by embracing change in your industry - Stevie Brown
undefined
Nov 30, 2023 • 25min

QFF: Buntu's CEO unveils strategies for genuine human connections amid digital clutter, redefining business connectivity. These groundbreaking approaches aim to enhance relevance, ushering in a revolutionary shift in how businesses connect. (Greg Smith)

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. Welcome to the "Grow a Small Business" podcast with your host, Michael Denehey. In this episode, Michael interviews Greg Smith from buntu based in Gold Coast, Australia. In this Quick Fire Friday podcast, host Michael Denehey interviews Greg Smith, CEO of Buntu, exploring the essence of human connection in business. Greg emphasises the significance of authentic storytelling to cut through digital noise, shares insights from his background, and highlights the power of leveraging LinkedIn for meaningful conversations. The episode unravels the strategy behind Buntu's personalised approach, emphasising the importance of conveying individual and business significance in a world craving genuine connection. Some Key Takeaways for Small Business Owners: Human-Centric Approach: In a world saturated with digital marketing and transactional business practices, Greg emphasises the importance of human-to-human connection. He argues that even in the age of AI, human beings still make purchasing decisions based on emotion and connectivity. The Power of Storytelling: Greg advocates for the significance of storytelling in business communication. He believes that authentic, meaningful stories about who you are, what you do, and why it matters can cut through the noise and resonate with clients. The Buntu Connection: The name "Buntu" is derived from the South African word "buntu," meaning "I see you." Greg's business focuses on connecting with intention, emphasising the value of collaboration on work that matters with people who care, helping grow purpose-driven enterprises. Our hero's write kick-ass reviews after listening to our special guests. Are you our hero? Utilising Traditional Channels: Greg shares a successful case where leveraging physical mail, in the form of creatively designed cards, captured the attention of a potential client at Red Bull. This illustrates the power of using unconventional and tangible methods to stand out in a crowded market. LinkedIn as a Tool: Greg recommends leveraging LinkedIn, especially for B2B interactions. He advises creating a cutting-edge profile that reflects your uniqueness and using the platform to initiate conversations with potential clients. One Key Advice for Small Business Owners: One key advice for small business owners is to leverage the power of LinkedIn to start meaningful conversations in the B2B space. Express your uniqueness and significance in a contemporary and authentic way to interrupt the attention of busy decision-makers. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can tell you to like to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: In a world of beige business communication, be the splash of colour that captures attention and resonates authentically - Greg Smith Amplify your uniqueness, surprise with delight, and fulfil the human craving for connection in every business interaction - Greg Smith Significance is the key to standing out. Express your story in ways that interrupt attention and leave a lasting impact - Greg Smith

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app