Grow A Small Business Podcast
Troy Trewin
Our weekly 30 minute podcast helps you, a small business owner with 5 to 30 team members, take your company to the next level. The Grow A Small Business community, weekly cast, blog and leadership email supports leaders get through the pain of growth.
With insights, lessons learned, books and tools as well as habits these experienced small business owners suggest you develop, our interviews unearth tremendous value for anyone wanting to grow their business with less stress.
With insights, lessons learned, books and tools as well as habits these experienced small business owners suggest you develop, our interviews unearth tremendous value for anyone wanting to grow their business with less stress.
Episodes
Mentioned books

Feb 6, 2024 • 39min
Unleashing Extraordinary Success: Co-founder of Varicon orchestrates the strategic direction, guiding a team of 25 to remarkable accomplishments, exceeding revenue targets, and reshaping the landscape of small business excellence. (James Baker)
Join Troy in a riveting conversation with James Baker, co-founder of Varicon, as they unveil the secrets behind growing a small business. Discover how James navigated challenges, scaled his team to 25, and achieved unparalleled success, exceeding revenue targets. Gain insights into strategic leadership and elevate your small business journey. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: One of the toughest challenges in growing a small business is navigating the delicate balance between heeding valuable advice and trusting your own instincts. Entrepreneurs often face the dilemma of discerning when to follow conventional wisdom and when to rely on their unique insights. This challenge requires a blend of humility to learn from others and the confidence to make bold decisions based on your entrepreneurial vision. The favorite business book mentioned by James Baker is "No Rules Rules" by Reed Hastings, a co-founder and co-CEO of Netflix. This book delves into the unorthodox and innovative culture at Netflix, providing valuable insights into building and managing successful businesses. James Baker suggests exploring "The Duran Podcast" for geopolitical insights relevant to the venture-backed tech sector, the Lex Fridman Podcast for in-depth interviews on technology, and the "Jordan Peterson Podcast" for a profound exploration of cultural conflicts. Additionally, he suggests the "Entrepreneurial Operating System Program" for business strategy and development. James Baker recommends "Strategizer," a toolkit that includes the Business Model Canvas, Value Proposition Canvas, and the Testing Business Ideas toolkit for small business growth. This tool helps clarify business direction and prevents unnecessary spending, making it valuable for businesses starting out or undergoing major changes. James Baker would tell himself on day one of starting out five years ago to be exceptionally curious. He emphasizes that curiosity enables one to figure things out, surround themselves with the right people, discover opportunities, and navigate the entrepreneurial journey successfully. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Investing in yourself and your team with professional development is one of the highest leverage things you can do – James Baker Values are not something you aspire to; they are part of your DNA – James Baker If you're curious, you can figure everything out as you go – James Baker

Feb 4, 2024 • 45min
Unveiling Triumphs in HVAC Entrepreneurship: Discover the secrets behind a $3M success story. The proprietor of Panoramic Academy imparts business tactics, hiring wisdom, and recounts the voyage from ground zero to achieving millions. (Tina White)
Join Troy as he discusses HVAC entrepreneurship triumphs with Tina White, founder of Panoramic Academy, a $3M air conditioning business. Tina shares invaluable hiring insights, details a strategic 18-month business growth plan, and unveils the secrets to building a resilient and successful company. Tune in for actionable advice on scaling your business to new heights. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: Tina White, the experienced entrepreneur, believes the most challenging aspect of growing a small business is maintaining motivation. Her approach involves building a resilient mindset, establishing a support system, and celebrating milestones. Tina White's recommendation for favourite business book is "It's Your Ship" by Captain D. Michael Abrashoff for its creative leadership ideas. In this naval context, it offers valuable insights on motivating and managing a team effectively. Tina White's preferred podcasts for professional development include Craig Groeschel's podcast for leadership insights and Jay Clouse's "Creative Elements" for branding and marketing discussions. She also engages in online learning through YouTube videos, particularly enjoying marketing and inbound marketing content. Tina White recommends the "Born to Win" book by Zig Ziglar, specifically highlighting the bicycle image in the back. The tool illustrates the importance of balancing aspects like sales, marketing, and leadership, helping business owners maintain a well-rounded approach for propelling their businesses forward. On day one of starting out, Tina White would advise herself: "It's going to all workout, and I'm going to have a great story to tell." This reflects a positive and optimistic outlook on the journey ahead. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: 96% of business problems can be solved by charging the right price and hiring the right people – Tina White Continuous learning is the key to adapting and staying ahead in business – Tina White Get the business ready first; whether you sell it or not, the systems you need for a sale will also help it grow healthily – Tina White

Feb 1, 2024 • 22min
QFF: Revolutionizing Success: Revealing Workplace Mastery with Culture Partners' Chief Scientist — an expert in Cultivating Culture, Fueling Revenue Growth, and Specializing in Transformative Strategies for Small Business Triumphs. (Jessica Kriegel)
In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. Welcome to the "Grow a Small Business" podcast with your host, Michael Denehey. In this episode, Michael interviews Jessica Kriegel from Chief Scientist of Workplace Culture based in Sacramento, California, United States. In this episode, join us for a transformative conversation with Jessica Kriegel, Chief Scientist at Culture Partners. Delve into the intricacies of workplace culture, as Jessica shares insights into its profound impact on small businesses. Learn how to navigate the virtual landscape, master effective communication, and unleash the power of seeking feedback. Gain actionable strategies from Jessica's expertise in driving revenue growth and shaping beliefs for lasting success. Don't miss this episode if you're ready to elevate your small business through strategic cultural initiatives! Key Takeaways for Small Business Owners: Crucial Role of Workplace Culture: Workplace culture is the heartbeat of any successful business, influencing how people think and act to drive results. Navigating the Virtual Terrain: In the era of remote work, culture doesn't vanish; it adapts. Online interactions shape beliefs, influencing actions and results. Mindful Direction in Leadership: Be present in interactions, focusing on the person, not just the task, to cultivate a positive workplace culture. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Feedback as a Culture Catalyst: Encourage a culture of feedback-seeking. Leaders should initiate conversations, creating an open environment that values opinions. Breaking Down Bias: Personal experiences and biases shape interpretations. Seeking clarifying information helps dismantle biases and fosters understanding. Book Recommendation: Dive into Jessica Kriegel's book, "Unfairly Labeled," challenging generational stereotypes and their impact on workplace dynamics. One action small business owners can take: One actionable step small business owners can take, according to Jessica Kriegel, is to create a culture of seeking feedback. Encourage team members to share their opinions, actively listen to their insights, and foster an environment where feedback is valued. This experience builds trust, enhances communication, and demonstrates a commitment to continuous improvement, contributing to a positive workplace culture. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Crafting a thriving workplace culture is the foundation of business success – Jessica Kriegel Effective communication is the key to unlocking a positive workplace dynamic – Jessica Kriegel The power of seeking feedback lies in its ability to foster trust and open communication – Jessica Kriegel

Jan 30, 2024 • 37min
Transforming a £50K Lifestyle Project into a Multimillion-Pound Empire: Discover Expert Tax Strategies & Growth Tactics with the President of Create Music Group, Guiding Small Business Owners to Unprecedented Success. (Amman Ahmed)
In this episode, Troy Trewin hosts Amman Ahmed, president of Create Music Group based in Manchester, United Kingdom. The visionary entrepreneur behind a multimillion-pound music empire. Amman shares his insightful journey, revealing tax planning secrets and growth strategies that propelled his business from a humble start to extraordinary success. Join them for a riveting discussion on small business triumphs and entrepreneurial wisdom. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: According to Amman the hardest part of growing a small business, excluding tax considerations, is the challenge of remaining focused amidst distractions. Many entrepreneurs fall into the trap of spending too much time on non-essential activities like excessive pitching, networking events, and conferences. The key is to be patient, keep your head down, and stay focused until you're ready to emerge with a profit. Amman Ahmed shared that his favorite business book, which has helped him the most, is "The Four Hour Workweek" by Tim Ferriss. This resource has been a constant reference, providing valuable insights and strategies for achieving efficiency and success in business. Amman Ahmed mentioned that he has recently not been listening to many podcasts for professional development. However, he did recommend a podcast called "Business Wars" for learning about business through an entertaining and storytelling approach. As for learning tools, he didn't specify any particular tools. Amman Ahmed didn't explicitly mention specific tools for small business growth. But he acknowledges Slack as an obvious choice, he highlights that selecting tools crucial for business growth should be tailored to the specific needs and dynamics of the business itself. Reflecting on the initial days of the business journey, Amman would advise their past self to maintain patience and proceed at a comfortable pace. The key lesson is to focus on personal progress rather than succumbing to external pressures, emphasizing the importance of a sustainable and personally fulfilling entrepreneurial journey. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: In growing a small business, the power of letting go and making yourself replaceable is key for sustained success – Amman Ahmed Tax planning beforehand is crucial; structure your business to make yourself replaceable for a favorable exit – Amman Ahmed Efficiency is key; be patient, stay focused, and avoid distractions on your small business growth journey – Amman Ahmed

Jan 28, 2024 • 51min
Elevating Business Fortunes: A visionary entrepreneur grew a venture from 10 to 30 employees, achieving multi-million-dollar revenue. Unveiling TRX Capital's founder's strategic insights behind this astounding success. (Trixy Castro)
In this episode of the GASB Podcast, host Troy Trewin interviews Trixy Castro, founder of TRX Capital based in Los Angeles, USA. Trixy is a seasoned entrepreneur with over 20 years of experience. She shares insights into her journey, from navigating business growth challenges to the importance of organizational culture. She emphasizes the need for grit and tenacity in small business and discusses her experience exiting two businesses within nine months. Trixy also highlights the significance of continuous learning, recommends investing in oneself, and provides advice for entrepreneurs considering an exit strategy. Throughout the conversation, she reflects on her entrepreneurial path, offering valuable lessons and perspectives. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: According to Trixy Castro, the hardest thing in growing a small business is having grit and tenacity. She emphasizes that the journey involves numerous challenges, more lows than highs, and the ability to persevere in the face of obstacles. Castro suggests that maintaining this tenacity is crucial for small business success, as entrepreneurs need to navigate through various problems and setbacks on their path to growth. Trixy Castro mentions that there are many business books she finds valuable. She emphasizes the importance of continuous learning and mentions books like "Built to Sell" by John Warrillow and classics like "Rich Dad, Poor Dad," which played a role in shifting her mindset about money and business. Trixy Castro expresses her appreciation for podcasts and online learning tools, She emphasizes the power of podcasts in education, with Australians leading the world in podcast consumption. The diverse content provides an invaluable cheat sheet for entrepreneurs, covering various facets of business, including podcasts focused on females in business. According to Trixy, the most valuable tool for Small Business Growth is investing in oneself. Entrepreneurs often put themselves last, but Trixy advocates a mindset shift. Recognizing one's strengths and weaknesses, coupled with continuous personal development, becomes a tool for effective leadership and business growth. Reflecting on her 27-year journey, Trixy advice to her younger self is straightforward: "Yes, you can. Where there's a will, there's a way. Keep going." Encouraging a relentless pursuit of goals and self-belief, she stresses the importance of perseverance. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Investing in yourself is a tool for small business growth; you are the business today – Trixy Castro Podcasts and online learning tools are like education right in front of you – Trixy Castro The rest is noise, keep going. Where there's a will, there's a way – Trixy Castro

Jan 25, 2024 • 22min
QFF: Revolutionizing Organizational Growth: Embark on a profound exploration of Leadership, Team Dynamics, and Meeting Mastery. Gain actionable insights for transformative organizational growth from the esteemed CEO of Oleson Consulting. (Margie Oleson)
In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. Welcome to the "Grow a Small Business" podcast with your host, Rob Cameron. In this episode, Rob interviews Margie Oleson from Oleson Consulting based in Minneapolis, Minnesota, United States. In this episode of the GASB Podcast, host Rob Cameron interviews Margie Oleson, an expert in organization development. Margie shares insights into her Top Team Accelerator methodology, emphasizing the importance of building high-performing teams through teamwork, commitment, accountability, and performance metrics. She also provides practical tips for improving meeting effectiveness and recounts a transformative client story. For more valuable content, visit Margie's website at oleson-consulting.com and connect with her on LinkedIn. Key Takeaways for Small Business Owners: Logical Sequence of Leadership Development: Margie emphasizes the importance of following a logical sequence in leadership development. Organizations often struggle because they attempt to address issues without a proper order. Margie's Top Team Accelerator program focuses on four pillars: Teamwork, Commitment, Accountability, and Performance, creating a foundation for cohesive and high-performing teams. Addressing Leadership Challenges: Margie works with clients from various industries and sizes who face challenges in leadership development. Clients often approach her when they experience issues with transformations, lack of team cohesion, or ineffective leadership. Margie's approach involves an assessment process to identify root causes and implement solutions tailored to the organization. Fixing Meetings for Better Performance: Meetings are a critical component of organizational communication, and Margie provides insights into making them more effective. She suggests separating strategy and tactics, having a published agenda in advance, and documenting decisions and actions during the meeting. By fixing meetings, organizations can positively impact their overall strategic advantage. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Real-Life Client Success Story: Margie shares a success story where she worked with a manufacturing group undergoing a global transformation. Despite being a high-performing team individually, they faced challenges in alignment, role clarity, and developing a plan. Through strategic activities and creating a shared vision, the team transformed, becoming cohesive and finally producing a plan after a year of struggle. Immediate Action for Listeners: Margie encourages leaders to schedule time with their teams to clarify current goals and assess alignment. By having each team member write down three contributions their team makes toward the goals, leaders can uncover potential misalignments and work towards a more cohesive and effective team. One action small business owners can take: Margie Oleson suggests that small business owners schedule time with their teams to clarify current goals. By having team members articulate how their roles contribute to these goals, leaders can enhance alignment, role clarity, and overall team performance. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Team alignment is the key to transforming high-performing teams – Margie Oleson Take action tomorrow: Clarify your team's goals for immediate impact." – Margie Oleson Meetings are probably your greatest strategic advantage. Forbes calls it an $85 billion problem every year, we can fix it – Margie Oleson

Jan 23, 2024 • 58min
Accelerating Business Triumph: Explore the entrepreneurial journey with Climb Online's Founder, unveiling strategies that transformed a £25,000 startup into £7.5 million. Discover time-saving insights vital for small business success. (Mark Wright)
In this episode, Troy explores the business journey of Mark Wright, Climb Online founder, revealing his rise from £25K to £7.5M. Gain deep insights into building resilience, visionary leadership, and the transformative impact of mentorship. Join Troy in uncovering the keys to sustainable business growth and nurturing a thriving corporate culture. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: The most challenging aspect of growing a small business, as highlighted by Mark Wright, is persevering through the inevitable ups and downs. According to Mark, staying resilient and committed amid the challenges is crucial for long-term success. Mark Wright's favorite business book is "The Alchemist" by Paulo Coelho. While he finds inspiration and life lessons from this book, he also emphasizes the impactful teachings of "Rich Dad Poor Dad" by Robert Kiyosaki and admires the mindset insights from books by David Goggins. According to Mark Wright he regularly listens to various podcasts for professional development, including Joe Rogan's, marketing, and success podcasts. No specific favorite, but a commitment to continual learning by following thought leaders across platforms. Mark advises small businesses to leverage CRM tools like HubSpot, Salesforce, or Pipedrive. These tools, when implemented early, establish efficient marketing and sales processes, fostering a scalable and successful business. Mark Wright's advice to his day one self is to stay resilient, embrace each day, and not dwell on the inevitable challenges. He encourages focusing on family, health, and enjoying the journey, stressing that the stressors of business, in the grand scheme, often prove insignificant. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Building a sustainable culture starts with a shared vision and values, creating a 'one team' mentality where we win and lose together – Mark Wright Resilience is key in small business growth. Stay in the fight, understand the journey will be tough, and success follows staying power – Mark Wright Board meetings are not just for big companies; start early, instill good habits, and maintain consistency – Mark Wright

Jan 21, 2024 • 56min
Elevating small business triumph with a $300-500B impact. The visionary at Profound Impact Solutions imparts expertise on fortifying teams, optimizing efficiency, and cultivating a success-driven culture. (Sherry Shannon-Vanstone)
In this GASB Podcast episode, Troy interviews Sherry Shannon-Vanstone, CEO of Profound Impact, delving into the $300-500B impact arena. Sherry shares insights on team building, resilience, and cultivating a winning culture in small businesses. A valuable listen for entrepreneurs seeking impactful growth strategies. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: According to Sherry Shannon-Vanstone, the hardest challenge in growing a small business is building and maintaining a cohesive team culture. She emphasizes the importance of effective communication, fostering diversity of thought, and the need for intentional efforts to cultivate a winning culture within the organization. Her favorite business book is "Limitless," which stands out for addressing mindset, motivation, and methodologies. Unlike many other books, "Limitless" provides actionable tools, making it a valuable resource for business leaders seeking practical advice for personal and professional development. Sherry Shannon-Vanstone recommends leveraging online webinars and participating in various webinars as effective tools for professional development. She emphasizes the wealth of knowledge available through platforms like podcasts, YouTube videos, and webinars to stay updated and continuously learn in today's dynamic business landscape. She recommends communication tools like Slack for fostering effective collaboration, especially in remote team environments. She appreciates the platform's ability to facilitate quick problem-solving and streamline communication, enhancing overall team efficiency. On day one of starting out, Sherry Shannon-Vanstone would tell herself: "People underestimate me. Watch out, this is going to be fun!" Embracing the challenges with confidence and a determined spirit. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Communication in small businesses is the glue, ensuring your voice is heard is the key – Sherry Shannon-Vanstone Building a team's culture intentionally is pivotal in small business growth – Sherry Shannon-Vanstone Embrace diverse perspectives, not just in appearance, but in thought within your team – Sherry Shannon-Vanstone

Jan 18, 2024 • 26min
QFF: Embarking on the Marketing Journey: Insights from the President of Roux Advertising, a Visionary Advertiser Guiding Industry-Leading Agencies. Discover the wisdom behind navigating the dynamic marketing landscape. (Eric Morgan)
In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. Welcome to the "Grow a Small Business" podcast with your host, Rob Cameron. In this episode, Rob interviews Eric Morgan from Roux Advertising based in New Orleans, Louisiana, United States. In this podcast episode, Eric Morgan, founder of Roux Advertising, shares insights into effective marketing strategies for businesses. Drawing from his experience with diverse clients, including law firms and tourism, Eric emphasizes the importance of understanding the unique needs and behaviors of target audiences. He highlights successful case studies, underlining the significance of aligning a brand's identity with the specific space it aims to own in the market. Eric also offers practical advice, urging businesses to focus on a clear strategy, excel in chosen marketing channels, and optimize online profiles, such as Google My Business. Key Takeaways for Small Business Owners: Define Your Brand's Purpose: Understanding what your brand stands for is crucial. Whether you're a small CPA firm or a digital marketing agency, defining your brand's purpose sets the foundation for your marketing strategy. Focus on Strategy, Not Just Tactics: Strategy is not about spending more money on specific platforms. It's about identifying the unique space your brand occupies in the market, aligning with your audience, and communicating your brand's value effectively. Optimize Google My Business Profile: Small details matter. Ensure your Google My Business profile is accurate, up-to-date, and actively seek customer reviews. This simple step can significantly impact your visibility and credibility in local searches. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Refine Your Audience Over Time: Continuously refine and narrow down your target audience based on campaign results and changing market dynamics. Be honest about who your brand resonates with and adjust your strategy accordingly. Keep Messaging Consistent: Once you've identified your brand's unique space and messaging, ensure consistency across all channels. Consistent messaging builds brand recognition and reinforces the value proposition. Enjoy the Process: Marketing is an evolving process. Enjoy the journey of refining your strategy, understanding your audience, and seeing positive results over time. Embrace the learning experiences that come with adapting and growing your business. One action small business owners can take: Understand what your brand stands for. Define your purpose, values, and the unique space you want to own in the market. This clarity will guide your marketing strategy and resonate with your target audience. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Strategy is not about spending more money on Facebook; it's about understanding what your brand stands for in the marketplace – Eric Morgan If you're going to do something, do it really well. Don't spread yourself too thin; focus on excellence in your chosen marketing tactics – Eric Morgan Get your house in order. Utilize tools like Google My Business to ensure accurate information and encourage customer reviews – Eric Morgan

Jan 16, 2024 • 60min
Revealing Business Triumphs: Elevating Small Ventures to Grand Success! Explore the narratives behind crafting a flourishing company, nurturing skilled teams,and attaining extraordinary achievements with the CEO of The Dealmakers Academy. (Jonathan Jay)
In this podcast, Jonathan Jay, CEO of The Dealmakers Academy, a seasoned entrepreneur, explores the work-life balance. He underscores the significance of discipline and prioritization, sharing personal challenges in team management. Despite not being a natural people manager, Jay's success in profitable businesses is attributed to leveraging team strengths and establishing a solid business foundation before considering exit strategies. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: According to Jonathan Jay, the hardest challenge in growing a small business is overcoming natural procrastination, taking that initial step, and implementing a well-thought-out plan. Jonathan Jay mentioned several favorite business books, but among them, "Built to Sell" by John Warrillow stands out as a book he considered highly valuable. This book provides insightful guidance on structuring a business for eventual sale, offering practical advice on creating a valuable and marketable enterprise. While not a regular listener to podcasts or online learning tools himself due to time constraints, he hosts a podcast named "Business Buying Strategies." He mentioned it as a resource for individuals seeking insights into acquiring and growing businesses. Jonathan Jay advises using Xero for small business growth—a robust finance package. With its user-friendly interface, bank integration, and real-time insights, Xero is key for understanding and managing financial health, vital for sustainable growth. Reflecting on his entrepreneurial journey, Jonathan would advise his day one self to "think bigger." He encourages aspiring entrepreneurs to aim higher, build extensive connections and relationships, and leverage the knowledge and experience of others. The key message is to think big and go beyond initial expectations Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Understanding cash flow is paramount; knowing what's happening in your business is crucial for success – Jonathan Jay Think bigger, aim higher; build more connections and relationships while leveraging others' expertise – Jonathan Jay Consistency is key, flip-flopping and inconsistency hinder progress in business growth – Jonathan Jay


