Liquid Culture

In this engaging discussion, Martin Anquetil, creator of the onchain brand HIGHER and Aether, shares his journey from Dapper Labs' NBA Top Shot to the innovative Nouns DAO. He delves into the rise of headless brands thriving on community input, and the creative process behind HIGHER's unique symbolism. The conversation also explores the interplay of leadership, AI innovation, and community dynamics in the evolving crypto landscape, alongside humorous takes on messaging and merchandise. Expect insights that challenge traditional notions of brand building!

In this episode we chat with Brandon Tory, co-founder & CEO of Formless. We dive into his early passions for engineering and music, managing the duality of corporate life & creative life, discovering crypto & the original vision for SHARE Protocol, tradeoffs between PMF and decentralization, self-funding media & much more. 

Brian Flynn, founder of Boost Protocol, and Jon Moore, an investor at TCG Crypto, explore the evolution of token distribution in the crypto space. They discuss how Boost enhances user experience and the challenges of identity verification in decentralized networks. The duo dives into onchain virality, the impact of bots and AI on crypto interactions, and innovative strategies for user engagement. Their insights include navigating sybil attacks and the future of sustainable incentive mechanisms in decentralized protocols.

In this episode we chat with Chris Osborn, founder of Dialect. We dive into his background in physics & quantum computing, how he discovered and transitioned into crypto, the original vision for Dialect and “smart messaging,” Blinks & Solana Actions, crypto as a novel UX paradigm, reflections on crypto’s superpowers, and more.

In this special episode, Nat interviews Liquid Culture co-host Ben Roy. We dive into Ben background in politics & international relations, pivoting into crypto, reflections on being a prolific community builder, working with the Seed Club, early ideas for Liquid Culture, Canada’s tech talent exodus, and much more.

In this special episode Ben interviews Liquid Culture co-host Natalie Mullins. We dive into Nat’s crypto origin story, her musical heritage & creative process, how she thinks about onchain media and minting, breaking into venture investing, and more. 

In this episode we chat with Colby Mugrabi, founder of mmERCH. We dive into Colby’s early obsession with fashion, her crypto origin story, initial experiences with the “metaverse” and virtual fashion, the inspiration and vision behind founding mmERCH, lessons & learnings from their Genesis drop, how the fashion industry views crypto, upcoming releases, and more.

In this episode we chat with Jonny Mack, co-founder of Hypersub. We dive into Jonny’s background as a professional designer, his early forays into crypto, the origins of Hypersub, pivoting from crowdfunding to subscriptions, pricing strategies & onchain referrals, scaling beyond crypto-natives, and more. 

Parker Jay-Pachirat, an investor at FinTech Collective and founding member of Boys Club, shares insights on the future of consumer crypto. She emphasizes the importance of authentic applications over Web2 replicas, focusing on user needs and engagement. The conversation delves into the evolving world of minting NFTs and the dynamics of content curation from platforms like Tumblr. Parker also discusses organic integration of crypto in daily life and the innovative use of crypto-economic incentives to enhance user engagement.

In this episode we chat with Ryan Ouyang, co-founder of IYK. We dive into Ryan’s background in software engineering & ETH mining, IYK’s origin story and vision, weird early use cases, dropping out of university, the future of fandom & loyalty, musicians as early adopters, and more.