Boost & The Future of Token Distribution | Brian Flynn & Jon Moore
Oct 30, 2024
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Brian Flynn, founder of Boost Protocol, and Jon Moore, an investor at TCG Crypto, explore the evolution of token distribution in the crypto space. They discuss how Boost enhances user experience and the challenges of identity verification in decentralized networks. The duo dives into onchain virality, the impact of bots and AI on crypto interactions, and innovative strategies for user engagement. Their insights include navigating sybil attacks and the future of sustainable incentive mechanisms in decentralized protocols.
Sustainable building practices in the crypto space are essential for long-term value, helping companies navigate changing market environments.
The evolution of user acquisition strategies highlights a shift towards decentralized protocols that enable efficient, cost-effective peer-to-peer interactions.
Deep dives
Building for Long-Term Value
Establishing mechanisms that persist beyond short-term market cycles is crucial for creating long-term value. Companies that focus solely on immediate market trends may fail to build substantial offerings, as these can become irrelevant quickly. A commitment to foundational principles and composability can act as accelerants, enhancing user interactions and broadening the scope of value delivered. By prioritizing sustainable building practices, companies can better navigate through different market environments.
The Evolution of User Acquisition
User acquisition strategies in crypto have evolved significantly since the company's founding during the DeFi summer in 2020. Initial user incentives often relied on simplistic quests and high costs for user acquisition, which also involved high gas fees for payouts. As the ecosystem developed, the shift towards decentralized protocols allowed for more efficient and lower-cost solutions, enabling peer-to-peer interactions for incentivizing user actions. This evolution is reflected in the current focus on creating robust protocols that allow for effective user engagement and retention.
Shifting Towards On-Chain Commerce and NFT Minting
The commitment to enhancing user experiences through NFT minting and on-chain commerce is a strategic focus for future growth. As the digital landscape shifts, the emphasis on incentivizing user actions around purchasing and minting will gain traction, with tokens evolving from mere speculative instruments into tools for ownership and brand affiliation. Companies are encouraged to rethink traditional economic models by integrating ownership elements into their offerings, thereby aligning customer success with brand success. This shift can lead to more robust customer relationships as users become stakeholders in the products they support.
The Future of Boost Protocol and On-Chain Agents
The Boost protocol is being designed with an eye towards greater integration with on-chain agents and automated systems that can enhance distribution and user engagement. These agents will perform tasks such as managing token budgets and deploying incentives automatically, streamlining the process of user acquisition. As these on-chain interactions become more sophisticated, the expectation is that a significant portion of activity will be managed by automated systems rather than direct human intervention. This development raises interesting questions about how users can leverage these systems for more optimal engagement and potential returns.
In this episode we chat with Brian Flynn, founder of Boost Protocol, and Jon Moore, investor at TCG Crypto and longtime friend of the pod. We dive into the origins of Rabbithole and its evolution into Boost Protocol, how token distribution mechanisms have changed over time, the emerging concept of “onchain virality,” patterns in how users are leveraging Boost today, identify & sybil resistance challenges, experiments around AI agents, and more.
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