

100% Real With Ruby; nutrition, strength, fat loss, muscle, macros - without the fluff
Ruby Cherie | Evidence based transformation coach + nutrition expert
no BS nutrition, metabolism, fat loss, muscle + mindset for women who train hard but still feel stuck
or ready to take things to the next level
you’ve done the diets + macros, but your body doesn’t match the effort
i’m ruby cherie (@transformxruby), helping you build muscle, eat carbs without fear + train with intent so you stop second-guessing and finally feel strong, confident, in control (for good)
whether you’re 30, 40 or beyond—here you'll learn, unlearn and get results that actually last
no fluff. no fads. just real talk that gets real results
xo. your new podcast bestie
or ready to take things to the next level
you’ve done the diets + macros, but your body doesn’t match the effort
i’m ruby cherie (@transformxruby), helping you build muscle, eat carbs without fear + train with intent so you stop second-guessing and finally feel strong, confident, in control (for good)
whether you’re 30, 40 or beyond—here you'll learn, unlearn and get results that actually last
no fluff. no fads. just real talk that gets real results
xo. your new podcast bestie
Episodes
Mentioned books

Oct 19, 2021 • 59min
#163 - DIETING RULED HER LIFE & how she broke free. Detach from the outcome & focus on the process w/ AMY
Client superstar Amy talks about
Where she came from with food –
Training
Grew up with:
“what diet are you on”
“everything is about what you eat”
DIETING RULED HER LIFE – how she broke free |detaching from the outcome & focusing on the process
Food ruled her life
She thought she was healthy but her relationship around food wasn’t and it impacted all her other relationships
She wanted to hand over nutrition to let go of control but she still didn’t, she wanted to keep control over it and have certain things her way
Almost the way people think they should train a certain way so they have a plan and they add in things if they don’t feel they are training hard enough or their heart was racing enough or they sweated enough
I could repeat things as much as I had to – kept asking the rhetorical questions for her to see why her results were a certain way or weren’t a certain way due to HOW she approached things, what she stuck to or didn’t stick to
The mindset part
Me asking about the silly little things and not really looking at the diet or training in as much detail as she expected me to.
She was so strung up when something went off plan
__
But she has the basics now – she earnt her right she earnt the hard work because she build that foundation – she had to put in all that hard work to start with – only now can she afford that flexibility bc she realizes its not a short stint but a long
Training took over her life
It left little room for anything else
What did structure mean to you then and what does it mean to you now
Detach from the outcome, and focus in on the process –
Routine Monday to Friday
You need to have structure first
4 6 8 weeks you need to push through some weeks until it becomes habit it becomes natural
Its going to be hard
New things like how about training when training is hard
Its hard to show up because its not something youre used to doing it
You are so used to making excuses and giving into them
Energy depleting at first
Make it easier to do
Make the thigns you want to do easier and the thigns you don’t want to do harder.
Process becomes to fruition not by luck or chance but by your reps over time – consistently and over way more than a couple weeks or 12 week programs
You need to build it up over time and learn yourself through the failures
They are feedback
If we aren’t sweating or our heart rates high – we aren’t going to get results is how the media portrays it – but its so far from true.
__
Now back to structure. Failure is feedback
Its so easy to take the easier option because the harder option is A LOT of hard work – it requires a lot of time and energy at first but it becomes easier over time – we learn the process
What energizes you
Makes you feel good
Saying NO.
Amy @ The wellness strategy

Oct 16, 2021 • 59min
#162 - Always training and dieting but don't look like you're always training and dieting w/ Jeremiah Bair
Psychological aspect of diet breaks
Feeling like dieting with no results
The trap of that
Hunger
Psychological urge to just eat
Mentally defeated –
Hard to build muscle at the same time as dieting – this depends on where you are though because if you are still within the first year of training properly or still have extra body fat – you can still do this – so focus on training to build muscle and actually hone in the nutrition.
Consistency –
You don’t need to change macros all the time – people get so bored
Same weight physique looks completely different
This brings it back to the start of the conversation where you mentioned maybe the scale goes up when youre training maybe it goes down and up and odwn and up but that’s the thing,
The scale is a sucky thing to go by when you are building your dream body
Youre trying so hard and pushing yourself so hard – youre in this restrictive dieting mindset – youre pushing and pushing – the effort is there but you need a smarter approach
This is why I haaate the progress photos out there and this whole comparisons game.
Completely reshape the way my body looks for life vs look good for a day.
PARTICIPATION TROPHY
Outcome for a short term vs commitment for life
When you get excited about what you get to do vs what you have to do – you are on the right part – realise you will have days you don’t want to go and days you want to go go go.
“rest of your life” – no phase is permanent –
@jeremiahbair
@rubycherie.coachingspecialist

Oct 14, 2021 • 9min
#161 - When calories in Calories out is "flawed" - STOP LIVING IN A DEFICIT!
We all have periods of time that need to be focused on building metabolic capacity, and our relationship with food and BUILDING our metabolic engines…. Improvement season.
This is why its a lifestyle.
Its about actively pursuing goals, recovering from that or then building and sustaining.
YOUR BODY doesnt know that you want to look better - it senses it as a threat so it does what it can to “survive” and bring it back to “equilibrium” .
It subconciously makes your body move less (like fidgeting, just unconscious movement) , it increases hunger, it decreases your ability to BURN FAT (downregulates metabolic processes) because the body wants that for surviving and thriving. The further you deviate from set point, and the longer you do it for… the more you will adapt to the lower calories and the longer it will take to rebuild from that!
Your body will then reduce your hormonal and metabolic processes.

Oct 12, 2021 • 59min
#160, Are your habits, actions and nutrition/diet habits sabotaging your metabolism? On Kathy's menopause podcast
Ditch the restriction mindset, get strong and sculpted, building confidence and lose the fat for good!
We talked about the struggles women face with weight loss due to their mindset, lack of patience, high-stress levels and the need to do and control everything. How nutrition affects your metabolism and digestion and how eating low-calorie diets will affect these both negatively.

Oct 10, 2021 • 58min
#159 Most problems we have with food, have nothing to do with food w Jonny Landels
Tempting to think we need more advanced strategies
People have years already behind them
Before they do the complex
Few things to focus on to do well – and they are the basics
Its not a bad thing, it’s a good thing. You can make MASSIVE changes with the smallest changes and steps
% time spent in areas
Analysing your life honestly
“I cant havejust one”
Stories
HOW TO COMBAT THIS
Can come from parents who have done this before so it rubbed off on the kid –
They believe that’s how it has to go.
Its either strict or all in baby.
Writing it down when you do
How we were brought up
Go to food for happiness –
Associate foods with emotional states
Dopamine
Shoulding themselves
Where do you think this thought is coming from.
Health means something different to different people.
Confidence -
Comparing to the masses
Looking at people who are already advanced
Power to change
Are you actually satisfied or is it a shadow satisfaction
Its so funny how we always go to food like FOOD of everything when these moment pop up.
Like FOOD think about it – its like feeling and then food happens.
People that think macros need to change more often
Did it in high school vs those that never did it before
Do your shit with intention
You mentioned the bodybuilders that we can easily compare with and the bikini competitors.
We can easily compare ourselves with this and the whole bulk cut cycle and theres no inbetween
This whole industry is either the diet fat stupid shit or the bodybuilding beast mode shit
Best note to land on is this
This is the coaches job
We do this work for you to assess your current situation
We take where you are now and we consider your past
We consider where you are now
We develop a plan FOR you
And there are so many people out there that think a program online is the answer – a 12 week challenge is the answer –
Small changes are the most sustainable
Your journey is yours no one elses.
@jonnylandels

Oct 6, 2021 • 7min
#158 Watch the words that you use around YOURSELF and FOOD.
GOOD? BAD? HEALTHY? NOT HEALTHY?

Oct 4, 2021 • 9min
#157 - Tips to win your weekend
Weekends are so easy to let slide... before its Monday and you're stuck in the same cycle of just feeling trapped in a yo yo

Oct 3, 2021 • 1h 1min
#156 - Change is never easy. Your struggle is your greatest asset in the direction of success w/ Shane Walsh
THE MEAT OF THIS STARTS AT THE 7 MINUTE MARK!
You putting meaning to other peoples words
Words have no meaning unless you put it there.
Our thoughts are the biggest eye into everything going on in us that is a reflection of our experiences.
Reframe
New reality
You are going to struggle
Success isn’t about opportunity – its about taking what you got and creating your success
Use the struggles as your assets.
Caring what other people think.
People are so absorbed in their own thing. We think too much about what others think about us when we don’t care.
He said he was miserable in his job – also overweight – he felt he had to do that job.
Down a path he didn’t want to go.
Parents beliefs
What hes always known
Perfectionism
Doing something for yourself
Its going to be hard work
Change is never easy
You need to actually do the thing
What stories do we tell ourself that keep us stuck in comfort – how do you deal with breaking through hesitation
Book time for you
Showing up for you so you show up for the kids
You set the precedence in the past – so it continues – motivation
You are a mother but that isn’t your identity – you are you, you are a mother.
______
Name the voice in your head - be aware
Inner dialogue
Set of values you created for yourself - thought
Fact or opinion
SIT - PAUSE – WRITE –
What if people are lingering on the past
What is your approach to doing the inner work?
Being about to build up a stronger shield against the thoughts – against the lets call it bad habits.
______
YOU DON’T KNOW YOUR WHY
THE WHY
THE WHY
ITS BECAUSE YOU THINK THE WHY IS WEIGHT LOSS
MOVEMENT IS MENTAL HEALTH
STOP procrastinating
Action ramp
Cant change the mind with the mind
Small output overtime gets you to your destination.
I have failed and I have succeeded is usually the game of fitness
We need to stop that
Stop trying to control the outcome and identifying with failure and what others want us to be
Don’t let the clothes wear you either – make sure you wear them.
People don’t say, hey I'm 70kg nice to meet you
Or introduce themselves by weight
__
@shanewalshfitness
Shane Walsh podcast

Sep 28, 2021 • 43min
#155 Thinking its ONLY 'eat less move more", "calories" - keeps you STUCK - DIG DEEPER w JEB JOHNSTON
How what you believe about yourself and your identity can shape your actions.
You will fail
Being in the present, work on the now. Not on the past.
That is there, it will show its self up. But its in the past.
Facts from narrative.
Separate the story
Someone always does something to us
Stop playing the victim.
What is the real narrative? – we usually have images in our mind that are better than they really were.
Could the potential of just anticipating failure or even just the way we see ourself feed that.
Ownership and getting real with the reality of the lifestyle and how yoru environment and identity shape it. Like
How does it make you show up better –
Ou don’t realise this until you actually start doing the things and paying attention to all this and actually consistently doing it and checking in with yourself
People don’t slowdoen for this
Stop trying to find a way around what you know to be true. You will have to change to see change. You will have to step up and put in work. And that means weekends too.
DBT is all about 2 things being opposing but coexisting –
But the KEY HERE IS THE DESIRE TO MOVE FORWARD AND BE OUR BEST SELF.
BUT WE DIDN’T START THIS WAY -
How you do one thing is how you do everything
take away and replace – you just want to break the cycle. Its okay to do it – its okay to allow it to repeat for now, we are just practicing the awareness and adding in
Overwhelm will always be there until we can actually break it down
But you need to be willing to.
And that’s why writing is so important and putting it on paper – because you can keep repeating it.
You can keep recognising the same thing – you will lean more about yourself. You will grow in the process.
You learn what not to do.
You have these roadblocks on the way to where you WANT to go.
Put them in place for what you don’t want.
Via strength test
Relationship with self.
“If we nail our diet 80% of the time we are golden.” Maybe you tasted a few times too many while making dinner? Finished the kid’s plates while cleaning up?
Not to say any of it is inherently devils work but taking ownership of the situation at hand - us as coaches can only do so much but we don't know what we don't know when things like this are happening.
Do we want to be right or do you want to be effective – give up being right
If we can manipulate our environment, increase our movement independent of exercise, and manage our emotions (stress) we are gonna knock down a lot more pins. Or we can continue to say the words “calorie deficit” and turn our backs on the very things that are waiting to destroy any chance of that happening.
We’ve all heard the phrase “make the hard thing easy”.
A common statement I hear is, “I’ll do better next week”. While that is an awesome sentiment, we all should strive for better, it’s also somewhat meaningless.
What will you do today to be better? What exactly? What specific actions will you take that will differentiate today from yesterday?
Set yourself up for success by being specific with your change. Set yourself up by acting with intent. Don’t let your goals fall away for lack of focus. Make them real by making them into action steps.
@jebstuartjohnston
foodonthemind.com/free-guide

Sep 26, 2021 • 49min
#154 From DIET STRUGGLES to RESULTS, how to THRIVE and unleash your STRONG and SEXY w JEB JOHNSTON
Be willing to feel
You need to be willing to feel
You can’t be happy if you are stuck in the future or the past.
People think they are stuck right now but that because they aren’t living in the moment.
_____________________________
People have history behind them of it already
Women – body issues – how does that feed into how they steer their eating patterns.
Self awareness –
Understanding that food is not JUST fuel or sustenance theres so much around it.
We lose sight of all the external environment
Environment about key –
Food is never a solution
Comfort – shame points
I just have to work hard and I got it – doesn’t work that way.
Mentors have mentors.
You can try work it out yourself, or get someone whos been there or specialised in it.
You need to be willing to explore emotions.
Future thinking, being in the moment, being okay with where you are.
_____________________________
How what you believe about yourself and your identity can shape your actions.
You will fail
Being in the present, work on the now. Not on the past.
That is there, it will show its self up. But its in the past.
Facts from narrative.
Separate the story
Someone always does something to us
Stop playing the victim.
What is the real narrative? – we usually have images in our mind that are better than they really were.
Could the potential of just anticipating failure or even just the way we see ourself feed that.
Ownership and getting real with the reality of the lifestyle and how yoru environment and identity shape it. Like
How does it make you show up better –
Ou don’t realise this until you actually start doing the things and paying attention to all this and actually consistently doing it and checking in with yourself
People don’t slowdoen for this
Stop trying to find a way around what you know to be true. You will have to change to see change. You will have to step up and put in work. And that means weekends too.
DBT is all about 2 things being opposing but coexisting –
But the KEY HERE IS THE DESIRE TO MOVE FORWARD AND BE OUR BEST SELF.
BUT WE DIDN’T START THIS WAY -
How you do one thing is how you do everything
take away and replace – you just want to break the cycle. Its okay to do it – its okay to allow it to repeat for now, we are just practicing the awareness and adding in
Overwhelm will always be there until we can actually break it down
But you need to be willing to.
And that’s why writing is so important and putting it on paper – because you can keep repeating it.
You can keep recognising the same thing – you will lean more about yourself. You will grow in the process.
You learn what not to do.
You have these roadblocks on the way to where you WANT to go.
Put them in place for what you don’t want.
@jebstuartjohnston
foodonthemind.com/free-guide


