

100% Real With Ruby; nutrition, strength, fat loss, muscle, macros - without the fluff
Ruby Cherie | Evidence based transformation coach + nutrition expert
no BS nutrition, metabolism, fat loss, muscle + mindset for women who train hard but still feel stuck
or ready to take things to the next level
you’ve done the diets + macros, but your body doesn’t match the effort
i’m ruby cherie (@transformxruby), helping you build muscle, eat carbs without fear + train with intent so you stop second-guessing and finally feel strong, confident, in control (for good)
whether you’re 30, 40 or beyond—here you'll learn, unlearn and get results that actually last
no fluff. no fads. just real talk that gets real results
xo. your new podcast bestie
or ready to take things to the next level
you’ve done the diets + macros, but your body doesn’t match the effort
i’m ruby cherie (@transformxruby), helping you build muscle, eat carbs without fear + train with intent so you stop second-guessing and finally feel strong, confident, in control (for good)
whether you’re 30, 40 or beyond—here you'll learn, unlearn and get results that actually last
no fluff. no fads. just real talk that gets real results
xo. your new podcast bestie
Episodes
Mentioned books

Aug 4, 2022 • 15min
#225 mini-sode. THRIVING & becoming your best self. Phases of a lifechanging transformation
Falling in love with the process is what gets you to the outcome. // Obsessing over the outcome has you miss out on the process so you will never keep the result that you get /// & you'll never feel satisfied because you'll get carried away in chasing outcomes that never arrive /// because it's never enough and you can never change yourself nor brought life with you

Jul 29, 2022 • 1h 11min
#224- TRAINING, NUTRITION & MINDSET for a LEANER, STRONGER BODY- your ultimate guide/ Jeremiah Bair & Jeff Hoehn
1/ common mistakes people make when wanting to get that lean defined body
2/ common mistakes people make with training and cardio when wanting to lose weight
cardio
3/ people who have dieted for years and still don’t have the body they want
4/ why are maintenance, building & diet breaks so important
5/ building phases =/= youre going to get bulky and fat – NOT if you do it right : things to consider.
6/ importance of protein again and why its so easy to feel fluffy (fuller stomach glycogen)
7/ different phases of training
Don’t go adding more bc it didn’t feel like you worked out
FEELING the workout doesnt mean effective all the time like if you do strength phases you can leave them not really feeling like you worked out LOL
8/ The value of having a coach in all phases – but the NOT dieting period is actually the most powerful
1. “ want to tone up = a lot of volume far away from failure
2. You need intensity
3. Stressing the cardio more than muscles
4. Junk volume – fatiguing
5. You need to PUSH yourself close to failure still with high rep which makes it hard to do
6. Too flexible with food intake – and still try to fit too much in
7. Like MENTALLY commit to the phase you are in – don’t take a diet mindset into a building phase and visa
8. we can think the answer isn’t muscle because we have a higher fat%
9. SCALE WEIGHT
10. Lifestyle is more important than all the rest but people just hyper focus on calories themselves
11. And youll realise you want to keep pushing even more from you
12.
--
People feel like because they don’t have the body they want – weightloss is the only solution
People don’t see past the immediate
Or they only know struggle so they feel like it will always be hard
Lifestyle outside of it
Body composition changes at the same body weigh – worst long term measure
Muscle IS metabllic
Clients don’t understand how strong they actually are
Alternate volume amounts
Neuro hypertrophy
“use muscles” doesn’t = muscle growth
You are TRYING to get more muscle to get there
Picking the RIGHT exercises for the reps you do as well
---
People find it harrrd to detach from the volume because although their fatigued and smashing their way through
They FEEL its working and yeah it can also look like its getting results
Especially if you are pumped with blood etc
People think that the volume increases as you get more advanced but as you can lift more weight –
Food choices – tef – gut health – performance
@transformxruby
@jeffh91_
@jeremiahbair

Jul 15, 2022 • 58min
#223 The mindset & identity shifts for lifechanging & transformative success/ Kait Ann Michelle
PODCAST -
TWITTER - https://twitter.com/KaitAnnMichelle
INSTAGRAM - @kaitannmichelle
@TRANSFORMXRUBY
Psychologically we focus on the negative
Challenge beliefs
Face it head on
Opportunity to get better
Time restraint
Fixed growth
Scared to vocalise what they are doing or want to do, intentions..
Scared to talk about the smallest wins because they feel they will fail
Of course you don’t have proof for if it will succeed or not
Committing 100% means mentally too
We feel like we are going to get fat
To lose all our progress and muscle so we keep pushing pushing
Bottlenecking ourselves
Injury
Patience
But if that whole time you had external validation
Husband
People fixate more on the 5% than the 90-95%
The thing that pisses me off the post are seeing weekly photos as well
Like massive changes should always happen week to week
People don’t care about that shit about unsustainability either

Jul 10, 2022 • 58min
#222 - Identity, behaviour change, embracing the HARD, discipline? & HOW to become a NEW version of you /Karin Nordin
Karin has a Meaningful mornings mini course in her bio
@karinnordinphd
@transformxruby
___
To become a new version of me i have to make different decisions
GROWTH MINDSET
Embracing the HARD
Facing resistance, its normal
Main specific i think theres something wrong with my body
evidence in the past
Self belief
PERCEIVED IDENTITY
SELF BELIEFS
Challenge
You will never have evidence in the past for something you want to create (thats new)
Intrinsic motivation
Its hard to care about our aging self etc
Its easy to be motivated by the now
“I can never follow through with anything”
“People who have a heap of things on their list
Re-framing the way we think
tangible things you can do to create these shifts and discipline vs. skill development.
Learn to like it
Right now we may not -
Mind management
YOU CANT JUST GET THESE TOOOLS you need to to
Alot of people find this hard with a new way of eating
And then continuing it on
Same with waking up and showing up to the gym and keeping consistency
Because yeah cool we can start a habit do it for a while and then fall off
Cognitive awareness & flexibilityPOWER OF ACCOUNTABILITY
how and why to embrace failure.
how our mindset on behavior is often black and white, how to change the way we view this, and how behavior change actually works.
procrastination / self-talk that stops the acting part
Snakes and ladders
RELATEDNESS
I love how you said that so excited - people don't
People don't understand what they need
And tune into their feelings
What they want to feel or run away from

Jul 1, 2022 • 1h 5min
#221- Breaking out of the past to create your ideal future / Jeb Johnston
@jebstuartjohnston
@transformxruby
Your motivation is externalized
People think you always need to enjoy the process but you wont always – remember that you feel better after
We need to bring it into a central local of control
Skills based
Connected and community
Connected to their goals
Lack of confidence can stop this
Fear of committing to a certain path or coach to get you OUT of your patterns because you know the outcome and the shit you deal with now
People make it all about their life
They don’t know what they want and what it takes –
People always think they need a goal to have a process or coach or direction or purpose.
How do you help people work past the low self worth
- mums making time for themselves without guilt
- willpower, discipline, get back on track, failure
- the power of a coach/mentor in the process because you cant fix a faulty pattern with the same level of consciousness and it takes someone to question those parts and form new pathways
- copiing mechanisms we develop through our lives that we become blind to\\n- the need for validation, proving ones self and trying to "control too much" that you don't have control so you keep recycling the patterns
- fear of committing to a certain path or coach to get you out of the patterns
-how to help avoid relapse but also know its part of the process and its how you handle it and PERCEIVE it that matters
why it matters to get really clear on the direction you are heading so you stop living in your past stories and failures and how to reframe those
(the downward arrow technique and any others you have)
So many of us struggle with change because we are stuck in the past. We can’t move past our childhood attachment to “comfort” foods. We can’t get past the body we had at 20. We keep holding on to the weights we lifted before life overtook the gym.
We are not the same ppl we were 5,10,20 years ago. Responsibilities build, movement drops and convenience wins. So we have a choice: either keep hanging on to those old narratives of who you were and why you can’t change or… get over it.
At some point we must accept reality if we want to change it. And the only way to do that is to stop living in the past. Whether it’s an idealized image of who you were or the reason you are who you are today… you are right. The next step is to take your life back and write your own story.
Self sabotage
What do you get out of it?
Everything we do has a reason. If you’ve read my series on motivation you’d say everything we do has a motivation (shameless plug). And it’s one truth that I will defend absolutely. We might not understand that motivation or even realize it’s existence but it is there.
When we engage in some type of emotional eating we might feel regret after the fact but before and during we are gaining something from this behavior. It might be coping (emotional avoidance) or chasing the feeling that foods bring you (dopaminergic response). The same can be said for our behaviors around relationships or alcohol. We engage in behaviors for the reward we receive.

Jun 24, 2022 • 58min
#220 Training & exercise goes beyond getting stronger or building muscle / Rafal Matuszewski
We need to start looking at the body as one solid unit.
Stretching, foam rolling
Tight vs taut
Tempo and how important it can be importance of the little things people miss in trying to always chase load learn how to brace and use your body
stop being married to movement and exercises, regression is never true regression when done with intent - training with intent
@cuttheshitgetfit
Cut the shit Get fit podcast
@transformxruby
________________________________
Base of where they are at
Don’t want to put a barbell on their back
Yes the program and methods work
Gen pop
They will adapt to a certain point
I want to do _____
you will hit a plateau –
People feel like it’s a set back when you need to regress things but usually its when load really b
They feel like they are fitter than they are
You can be really good at something
Life happens and then then you figure out you cant
Go back to the basics
People want to train for entertainment
Personal trainers didn’t see the results
Hip extension – can you even hip extend properly
Foam rolling why – whats the reason?
Ie… it disinhibits if anything so whats the purpose of the foam rolling
Same with stretching
To
Passive and active
Stretching =/= stability and mobility
---
And then
Also advanced trainers
They just want to chase what they think they want
They overthink form
Sagittal (forward and backward), frontal (side-to-side), and transverse planes (rotational movement) are the three planes in which your body moves (rotational movement). Multi-planar training is a well-balanced programme that puts the body through its paces in all three planes of motion. Here's a basic breakdown of the many plane types:

Jun 17, 2022 • 45min
#219 - How to keep moving forward in your goals when life is always busy, you cant give your all, or family life starts taking over/ Jon vlahogiannakos
Manage your expectations
know how to dial your dimmer switch
its not on or off
theres no "right way"

Jun 7, 2022 • 37min
#217 How to succeed when life gets crazy - Staying ON THE MAP / Feature on Strong Jon's IG

Jun 2, 2022 • 1h 8min
#216; GET results without falling into another diet cycle. Skills to live your life by design without obsession, anxiety & overwhelm/Josh Hillis
I can commit to too much for a short time but not a long time
You want to make progress but you also have all these other things we will put in
We have never done anything
Realise the cycle that has always looked the same
Actually realise it
That should be painful enough that you don’t want to go down that route anymore
Working on these skills will be hard at first
Its uncomfortable because its new
But its different than the drama of crashing and burning
Be done enough with the diet cycle of failure that you need to be willing to embrace
@joshuahillis
@transformxruby
How I need to be,
What I need to do
Flexibility to a way of being
“look different in different situations”
NO "For others to like me"
Situationally dependent
Our values are connected to other people
Looking good was the way to look good
Is it possible to accept myself and change
Work on myself and have goals
“We don’t often feel like it “
Practice in making mistakes
How?
Values list
Snacking and why behind it
What is it about the family
Its it about quantity of food or sharing food with them
You do need some self care
MONEY THING of all the same thing at once
Instead, it’s time for you to do the important work of building eating skills, dealing with perfectionism, and clarifying your values around food. It’s a healthier approach, a more effective approach, and an approach that get you the weight loss results you want for a lifetime.
--- different tracks –
This is why structure and discipline is so important
Eating behavior change is hard. We often won't "feel like it."
Is it possible to accept myself and change
Work on myself and have goals
Driving – metaphor
TOTALLY BALANCED MEAL
This is why structure and discipline is so important
LIVE YOUR LIFE BY DESIGN
TRAINING WHEELS
Emotions
Checking in with me is hard
I'm going to write that down
What do I feel in my body
Empty hollow feeling in your stomach
Shoulders tight or loose?
Breathing right now?
Are there any feelings youre having that you can put some words around
Where do you see they stem from when
How do you deal with the night eating
Happiness for me is freedom for myself from being a people pleaser and getting back my sense of self worth and loving my family without conditions.
I want to feel peace in my core and learn resilience from difficulties and stress
The better people are at differentiating how they feel – the better they are at coping with the things
You are really self aware – you know you are doing things to please other people
You got perspective and it is really useful
So now you can manage it – you are in control

May 26, 2022 • 56min
#215; The mindset & approach you need to effectively build muscle and the BODY you can be proud of/ Jeff Hoehn
One of the biggest reasons most people have trouble transforming their body is because every time they see the scale slightly go up then they go back to restricting food, doing more cardio, and going back to that fat loss mindset.
This in and out of fat loss dieting is not putting you in a good position to build muscle and building muscle is ultimately what changes the shape of your body.
You end up spinning your wheels and nothing ever changes.
Now, this doesnt mean you should never fat loss diet.
We have all online clients go through dedicated fat loss phases, but once the fat loss phase is done we move on and get out of that mindset and then focus on things like building.
We will always come back at some point, but its imperative you take some time away from the fat loss dieting mindset if you want to transform your body.
If you have found yourself doing fat loss diet after fat loss diet and either:
1.Not satisfied with your look/ the end results
2.Not being able to sustain your results
3.Had a very tough time throughout the fat loss process
Then you need to NOT do another fat loss diet, and instead, take some time to build MUSCLE.
More muscle is going to:
✅Make you look better and more toned.
✅Improve how your body handles carbohydrates and tasty foods.
✅Make you stronger.
✅Allow you to eat more food overall.
✅Make you less susceptible to injuries.
✅Make fat loss and weight maintenance easier.
I know this can be a tough switch mentally, but it will totally be worth it long term.
The things that make you the most uncomfortable are probably the things you need to do most.
The definition of insanity is doing the same thing over and over and expecting different results.
Build some muscle for a period of time, then come back and try that fat loss diet, and I will bet any amount of money that the process will be much easier than it ever was for you.
You know doing a building phase is going to help you long term.
But you just can't seem to stick with it or you are scared to do one because you have only ever dieted for fat loss.
Or you are scared to see the scale go up a bit
Or you think you are going to lose all your progress if you aren't actively losing body fat (this probably isn't best for long-term progress anyways).
Whatever the reason, you aren't alone.
I get asked alot about how to manage the mental side of a building phase.
However, your best look is going to involve adding muscle to your frame and losing some body fat.
If you are only worried about seeing the number on the scale go down you will be leaving results on the table.
Why?
At some point, if you want to have your best look you need to be ok with your scale weight staying the same or even slightly going up.
https://jhhealth.net/2022/04/06/how-to-mentally-deal-with-a-building-phase/
@jefffh91_
@transformxruby


