

100% Real With Ruby; nutrition, strength, fat loss, muscle, macros - without the fluff
Ruby Cherie | Evidence based transformation coach + nutrition expert
no BS nutrition, metabolism, fat loss, muscle + mindset for women who train hard but still feel stuck
or ready to take things to the next level
you’ve done the diets + macros, but your body doesn’t match the effort
i’m ruby cherie (@transformxruby), helping you build muscle, eat carbs without fear + train with intent so you stop second-guessing and finally feel strong, confident, in control (for good)
whether you’re 30, 40 or beyond—here you'll learn, unlearn and get results that actually last
no fluff. no fads. just real talk that gets real results
xo. your new podcast bestie
or ready to take things to the next level
you’ve done the diets + macros, but your body doesn’t match the effort
i’m ruby cherie (@transformxruby), helping you build muscle, eat carbs without fear + train with intent so you stop second-guessing and finally feel strong, confident, in control (for good)
whether you’re 30, 40 or beyond—here you'll learn, unlearn and get results that actually last
no fluff. no fads. just real talk that gets real results
xo. your new podcast bestie
Episodes
Mentioned books

Apr 16, 2022 • 58min
#204; FOCUS ON THESE SIMPLE THINGS to stop struggling & finally get your goals / Zoe Knight Muscle Nerds
But why isn't it always about eat less move more and how can that go wrong especially with the message that most people put out when they say you're just not tracking properly because you need to do more and eat less
When people arent ready for fatloss to start
Force v facilitate
Calorie deficit on paper
---
Calorie deficit not nutrient deficit
Something I say alot is that your body needs to feel safe to actually lose fat with ease and even build muscle because it works both ways
Where does tracking heart rate come into this & why people should care about tracking blood pressure too (i don't force it because just getting people doing the bare basics is hard enough but you can put out a compelling argument
…..
Things outside of the gym
All my happiness i
Dinner = flexibility
Routine routine routine
Food between you and luke and clients
Self awareness and calories and tracking
Wind down routine
Habit
Weight loss is the easy part maintenance isn’t problem
Blood markers are a signal but they aren’t the thing that’s
Podcasts to refer to:
193 ALLAN | 187 ANDREW | 179 ALI
You want these things but your goal posts shift and you don’t focus on the whole point you started. You lose yourself in the process
If you don’t change your mindset or beliefs around something and your perception of yourself – you will never get wher eyouw ant to be even with the right habits and environment
@musclenerds_health
@transformxruby
“What you allow continues”
“You don’t get what you deserve and desire, you get what you tolerate and accept”
“You teach people how you’ll be treated”
“Putting other people first teaches them that you come second”

Apr 14, 2022 • 57min
#203 REDUCING YOUR SELF SABOTAGE & barriers to make fat loss & your goals easier & more effortless/ Zoe Knight
Feeling bad about what we arent doing
Vs what we accomplished
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--- there is soooo much that you can do, so much out there to accomplish but only so much you can realistically do.
What is realistic with body, with strength
What is realistic for you ?
Time limits, your history? Your willingness and ability to
People arent willing to be vulnerable
Intuitive eating is not to alter your physique
And this goes back to consistency
The value in coaching for the right tools in the tool box
If your diet is good - if its good then you wouldnt be where you are now
See what their habits are and what they are eating now and make the recommendations & swap things
Making swaps
More and more swaps
Communication and words are powerful - when they’re used.
𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝗰𝗹𝗶𝗲𝗻𝘁 - you have to communicate to your coach, otherwise they can’t help you relative to what you’ve got going on. “𝘏𝘦𝘺, 𝘐’𝘮 𝘳𝘦𝘢𝘭𝘭𝘺 𝘴𝘵𝘳𝘶𝘨𝘨𝘭𝘪𝘯𝘨 𝘵𝘰 𝘨𝘦𝘵 𝘢𝘭𝘭 𝟻 𝘴𝘦𝘴𝘴𝘪𝘰𝘯𝘴 𝘪𝘯, 𝘤𝘢𝘯 𝘸𝘦 𝘥𝘳𝘰𝘱 𝘪𝘵 𝘵𝘰 3?”
The very thing you fear can be broken down into smaller tasks, can be brought down to YOUR LEVEL if you speak up with where your struggle is, what YOU feel is holding you back and why, and what you are willing and able to do
It’s about reducing your expectations
Reducing the pressure you are putting on yourself and ZOOMING THE FUCK OUT so you can actually enjoy the process and sustain the journey for the trip.
---
Calorie deficit not nutrient deficit
Something I say alot is that your body needs to feel safe to actually lose fat with ease and even build muscle because it works both ways
Where does tracking heart rate come into this & why people should care about tracking blood pressure too (i don't force it because just getting people doing the bare basics is hard enough but you can put out a compelling argument
…..
Stress and its role in fatloss stress and how it's alters the way your body responds to nutrition and training – and when people are truly eating 1000-1200 or less and not losing anything and on the other side say theyre eating that but they aren’t aware of what they are REALLY eating because eating little most days with random binges = bad physiology response there (aka what is that)
“May as well do something” than nothing only works to a certain point
We start with good intentions and then we lose the picture. The puzzle piece for the picture
What happens when youre eating like 1200 then 1000 then 800
Don’t look through everything for the one goal
Zoom the fuck out
“strong”
“all good”
People arent willing to be vulnerable
You need to be mentally ready for diet
The 5 whys and my concept
___POLL ___
The 5 whys and my concept
Why do you feel like you have to be everyone all the time
Bodyfat% is stpid
When its not about the food
@musclenerds_health
@transformxruby

Apr 12, 2022 • 30min
#theoneyouNEEDtohear - Your vision of who you want to be is the greatest asset you have. STOP STOPPING YOURSELF
trust YOUR journey YOUR process YOURself
stop looking backwards

Apr 9, 2022 • 1h 10min
#202 - WHEN is enough enough? Are you subconciously comfortable in your stuck zone? / Aimee Louise
When I put my mind to something I can achieve it
- Body concious from a young age (weight attached)
- Number driven
Running a marathon
Running away from the issue
Compliments & attention on the body
External validation
(aaron and kim Creedon)
- Value of coaching to smooth the process and lay it out for you so you can focus on other things and empowering yourself.,
- Feeling of getting strong – the what you CAN become what you are capable.
Progress fast at first
Need an end date on the fat loss phase
Maintenance –
This is a long game
What else is going on in your life – this isn’t your whole life
We are human
Uncomfortable
Its hard
Anticipate its going to be hard
Be okay with fucking up and realise the world isn’t going to come to an ends
Resisting this = this is the time
Get ready for discomfort
You grow through what you go through
Accept it to release it
Values
Past the superficial
Look and feel like – life
I think ill feel x if I achieve why
Is our daily actions aligning with the things I value
- Restricting
- Negative self talk
- Environment in your own mind - values
When you are on your death bed – people don’t feel comfy even sitting in that sometimes because they wont zoom out -
Didn’t want to track the food – she spoke up –
Restaurants was confronting – one chance to have everything
Resilience is one of the progress markers that is the most important – its not the slip up or event but it’s the next thing that happens.
How did you respond?
Leaning into self trust
Swayed by noise online
Not worried about what others are doing
Education
Empowerment comes from full responsibility
_____________________________
@transformxruby
@aimeelouisecoaching

Mar 31, 2022 • 1h 15min
#201 - Is it your hormones? ... lets chat about your approach & your lifestyle/ Aaron Scafi
HORMONES:
affect mood, libido and life in general.
Also how not to turn into a complete and utter nutter & ogre
How it isnt becasue of your hormones and its still so simple in nature
“- its that you are doing dumb f**king shit “
Its not the hormones, its your approach & your lifesytle.
The biggest mistakes women make when trying to lose fat are cutting calories too low for too long, doing too much cardio, and eating too little protein and fat.
How this impacts hormones
How cycle effects mood, strength levels etc and how hormones impact our body and diet, fatloss etc
How does sleep play into this?
Carbs for cortisol & stress
Impact of low carbs
About PNS and SNS and how that can impact how you use and burn fat -
Hormones
Your appetite is suppressed on lack of sleep because of increased cortisol –
People would say yay no sleep no appetite, i can eat less
Caffeine
Clear up estrogen dominance myths
----
I’d love to know as someone who has pcos and other hormone issues that they won’t help me until I want a baby to have endo surgery and pop cysts If any clients have managed to fall pregnant and what not after being told they can’t etc or will need medical help/ivf/clomid etc to assist
Also would love to hear your option on doctors telling overweight women for their bmi that they should get weight loss surgery as there is no other option
other ways to beat insulin sensitivity + why its so important
Pcos!!!
You don't need to cut carbs out for pcos and
Menopause ?????
You cant control your hormones but you can influence the and facilitate them
Metabolic set point lower
You increase your body fat set point if you do dumb shit
Environment – mental state
How about menopause & mood swings – or is that a state of mindset & approach and what you are focusing on
Health – mindset – lifestyle can help the menopause mood swings.
DOPAMINE
- Food energy performance/?
body needs to feel safe
– sleep
Sleep is king – without sleep everything goes off… the way your body responds to stressors, how you approach food.. you wont have a healthy appetite but you will crave sugary stuff, move less, stress through the roof
Sleep the same on weekends – one is fine, its patterns
Sleep regulates everything
Everything in your body moves to your body clock
CHRONO NUTRITION
Body craves consistency
@elitestrengthcoach
@transformxruby

Mar 29, 2022 • 10min
#200 - are you a slave to your own sabotage? Making yourself miserable for an outcome you can't see?
Can you relate to this? , let me know @transformxruby

Mar 25, 2022 • 1h
#199/ Richie Kirwan - Are you putting yourself at risk of MORE fat gain? A sluggish metabolism & hormones?
How lack of activity and muscle mass can actually make us fatter and more disposed to fat gain
Why muscle mass is so important
What being undermuscled does
The paramount importance of protein (i always say 2.2g/kg minimum protein - (target audience are wanting better body comp and usually high stress & exercise
Muscles role in insulin sensitivity - what is insulin sensitivity and why is this important for body goals (physique goals)
And role in appetite as well
Why protein can be even more important for us as we age, and even more so, women
How all of this impacts FASTER aging and slower metabolisms
Muscle strength and size reduces as you age & Increase dying risk
We lose type 2 muscle fibres mostly -
Strength train for this
Anabolic resistance – need to have more protein per serve as well
High quality protein
Importance of looking after your hormones as well because estrogen
Hot flashes – and menopause changes
Estrogen and CVD risk reduction
The best test boosters = healthy lifestyle factors
Eating well
Don’t continuously diet
Zinc, magnesium, vit D,
Gamify it – log weights, encourage progression
Start with where you are at
Its what you do outside of the gym as well
CREATINE!
Sarcopenia, the loss of muscle quality & function- what it is and who should be concerned
Facts around the loss of muscle- it can start in your 30s in women & 40s in men!
The increased disk of certain disease; Type 2 diabetes, depression, heart disease, osteoporosis and fragility that accompanies age related muscle loss
What you can do to protect your muscles to retain their strength and function
Menopause - how protein and training for strength and type 2 muscle fibres is MORE important
The importance of food environment
Food advertising and the abundance of food around us, how to make food enjoyable and tasty so that we can eat more health foods & foods that benefit our health and fitness as well as our body composition in a way that isn't overwhelming and daunting and how we don't need to recreate the wheel every single time we cook
How to make it easier to eat high protein and create simple as fuck meals high protein low in fat but high in taste to get more bang for protein buck
@be_more_nutrition
@transformxruby

Mar 23, 2022 • 14min
#198 - TAKE BACK YOUR POWER: We all have red, orange and green zones in a day. Work to your strengths
Know your self. Learn yourself. Be patient with yourself

Mar 18, 2022 • 1h 9min
#197. Be proactive, NOT reactive - learning how to avoid the damage | w/ Kenny & Sarah Lipton
You should probably stop doing the same things if something isn’t working
Not dieting forever – caloric deficits aren’t the sole answer
Health status impacts results
Training
Muscle
Carbs
The things that go into eating less and moving more theres a lot more
“toned” isn’t about a deficit
You don’t have to eat such little calories to see results
It’s a scary time when you have to unlearn everything you learned and redoing it all
Living with a rooster
Friends
Who are they
Well first of all – how do you know how do you know that its true – (high reps low weight)
Don’t wait for the moment when undo the damage – be proactive
Be proactive, NOT reactive - let’s avoid the damage
You don't know what actions you are taking today are going
@transformxruby
@kenny.lipton
@sarahsl.fit

Mar 11, 2022 • 1h 9min
#196 - What you do OUTSIDE of the gym CAN BOOST or HINDER results. The POWER of MUSCLE & walking/Dean Guedo
people actually need to focus more on building muscle and less on losing weight - because the scale is pretty poor and showing long term health improvements
Training the RIGHT way and not just ot get weight from point A to point B is SO SO important and also why focusing on building muscle is actually so important before we go into more of the lifestyle habits that really make the BIGGEST difference to living a leaner & healthier lifestyle that IS maintainable.
___
& body composition changes which is ideally what they are really after - as well as the confidence, life, energy, and all round feeling badass that comes with it
Step one for any fat loss phase is to mentally and physically be in the right place to do it - step 2 is to actually do it and do it the right way that wont have you gain it all back.
Some people CAN go aggressive if step one is taken care of… but the thing is… the biggest problem with low calorie diets is that nobody can really stick to it… definitely not for long enough and many people develop the worst relationship with food along the way. the cost of it like hunger, cravings, less life, less social life, poor sleep more hunger, more sacrifices…
Yet its like they only care about results yesterday despite all that.
And thats why i really wanted to talk about the muscle side first because you can get smaller and smaller and run your engine yes - but building the engine to build that dream physique is paramount
However to maintain this and live a higher quality life - its important to realise that actually exercising and doing more demands your body to create more energy - and that actually allows you to have more energy.
_________
Eating less to do the same thing
OR move more and allow for more food to boost your energy and work a positive loop ??
Fail more often if you just go after less food more cardio more exercise
Environment is the thing it is all about --
Environmental problem
3500cals = 1lb isn't as simple as that - we are DYNAMIC
Get stronger – more muscle
Work out what your bottle neck is –
QUOTE OF THE DAY
They don't make the 5 foot 1 version of fast food restaurant menus!
Its just a meal out - it can be 1200 calories and take up 75 % allowance.
DEAN @walk.more.king
RUBY @transformxruby