AI For Pharma Growth

Dr Andree Bates
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Nov 22, 2022 • 35min

E36: How To Use AI To Know If Your Drug Is Optimally Priced

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Alan Crowther who leads the Navlin practice at the company Eversana.     Eversana’s integrated platform combines data and artificial intelligence powered insights to answer pricing and access questions.    In this episode, Alan explains how to use artificial intelligence to make sure that you get your drug price right from the beginning. Pricing is one of the most difficult parts to get right for a launch and artificial intelligence might be able to help improve your company's launch price and get better results.   In this episode you will learn:  What Eversana is  How Navlin helps to improve pricing decisions What data Navlin uses to make pricing decisions How does AI differ from the traditional pricing approach   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   Click for more information and for resources mentioned in this episode:  data.navlin.com   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI-powered tools that are the secret behind some time-saving and supercharged revenue-generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter 
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Nov 15, 2022 • 27min

E35: How Pharma Can Use AI to Personalize Learning and Development

Discover how artificial intelligence is reshaping learning and development in the pharmaceutical industry. Dive into the challenges of traditional training methods and the innovative blended learning approach that combines digital and face-to-face methods. Hear about personal journeys from sports to pharma, and explore the significant improvements in engagement and efficiency brought by AI. The conversation emphasizes the need for tailored learning experiences and offers insights into the future of training programs in this evolving landscape.
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Nov 8, 2022 • 17min

E34: What are Digital Colleagues and how can they help Pharma?

In this episode of AI For Pharma Growth, Dr Andree Bates is interviewed by Alistair Agnew from Amelia AI. Amelia is much better than a chatbot because Amelia communicates using human-like interactions.    They discuss the benefits of having digital AI colleagues which use conversational AI to perform tasks that don’t explicitly require a human, such as scheduling and customer service.    Conversational AI is more scalable, intuitive and informative but is still not widely used. Andree highlights how things like a lack of understanding of how advanced these tools are is holding conversational AI back from being implemented into more organisations.   In this episode you will learn: What a digital colleague is How conversational AI can be incorporated into the workplace Why Chatbots are outdated  The benefits of conversational AI   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   Click for more information and for resources mentioned in this episode: amelia.ai   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter
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Nov 1, 2022 • 29min

E33: How to make good decisions when implementing NBA in pharma:  How to Define NBA Implementation Success in Pharma

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by  Alan Kalton, Senior Vice President of sales for Aktana and GM of Aktana’s European division & Olivier Aurand, IT Director at Mundipharma.     Aktana is the category creator and leader of intelligent engagement in the global life sciences industry and helps companies strengthen their relationships with healthcare providers to inspire better patient care.    Mundipharma is dedicated to bringing innovative treatments to patients in the areas of Pain Management, Infectious Disease and Consumer Healthcare as well as other severe and debilitating disease areas.   In the final part of this three-part series on Next Best Action, Alan and Olivier discuss Next Best Action implementation success in pharma. In most industries you can just look at the individual sales, but things are different in pharma. For a start, in most countries we don't have access to individual prescribing data, and even if you do have access to these records companies can be reluctant to use that due to challenges around data privacy.    In this episode you will learn: What are some of the benefits of Next Best Action What does an express action do to make the whole infrastructure more impactful How does one define success with the Next Best Action implementation   Schedule a 15 minute conversation with Aktana to discuss your commercial outreach goals and determine your readiness for an AI-driven omnichannel solution: https://www.aktana.com/request-a-demo/   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter 
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Oct 25, 2022 • 30min

E32: How to make good decisions when implementing NBA in pharma: How to Design an NBA System for Global Scale

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by  Alan Kalton, Senior Vice President of sales for Aktana and GM of Aktana’s European division & Olivier Aurand, IT Director at Mundipharma.   Aktana is the category creator and leader of intelligent engagement in the global life sciences industry and helps companies strengthen their relationships with healthcare providers to inspire better patient care.    Mundipharma is dedicated to bringing innovative treatments to patients in the areas of Pain Management, Infectious Disease and Consumer Healthcare as well as other severe and debilitating disease areas.   In this second part of a three-part series, Alan and Olivier examine how to design Next Best Action for scale.    In this episode you will learn:  What to do to scale NBA to be useable on a global scale Why some markets struggle to implement NBA  Why Pharma companies need to work in a more agile way How to overcome the regulatory and compliance issues based around using NBA in Pharma Advice for Pharma Leaders to engage their organisation to design an NBA program at scale   Schedule a 15 minute conversation with Aktana to discuss your commercial outreach goals and determine your readiness for an AI-driven omnichannel solution: https://www.aktana.com/request-a-demo/   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter
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Oct 18, 2022 • 21min

E31: How to make good decisions when implementing NBA in pharma: The Data Conundrum

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by  Alan Kalton, Senior Vice President of sales for Aktana and GM of Aktana’s European division & Olivier Aurand, IT Director at Mundipharma.   Aktana is the leader of intelligent engagement in the global life sciences industry and helps companies strengthen their relationships with healthcare providers to inspire better patient care.    Mundipharma is dedicated to bringing innovative treatments to patients in the areas of Pain Management, Infectious Disease and Consumer Healthcare as well as other severe and debilitating disease areas.   Pharma companies are introducing artificial intelligence powered Next Best Action (NBA) to drive proactive business intelligence into commercial execution. Next Best Action, also called context marketing, identifies the needs of individual physicians at specific moments of engagements to assist in the organisation of creating the right personalised content in the right channels at the right time, for every individual physician in a meaningful way and in real time. This creates a strong customer experience, alongside essential support for both sales and marketing professionals, while simultaneously providing stronger business results.    Alan & Olivier discuss some of the challenges and opportunities associated with delivering Next Best Action at scale, and reference the importance of using artificial intelligence and machine learning as it advances in its use cases.    In this episode you will learn: What needs to be done to implement Next Best Action (NBA) into Pharma How to make good decisions when implementing NBA in pharma What behavioural changes need to be made to stimulate the use of NBA The strategies to use help speed up the implementation of NBA Why markets are resistant to NBA   Schedule a 15 minute conversation with Aktana to discuss your commercial outreach goals and determine your readiness for an AI-driven omnichannel solution: https://www.aktana.com/request-a-demo/   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter
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Oct 11, 2022 • 35min

E30: How pharma can use AI for intelligent literature monitoring

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Richard Graves, Co-founder & CCO of Sorcero.   Sorcero is an artificial intelligence platform combining machine learning with a powerful natural language understanding engine that is democratising enterprise access to cognitive technology.    Sorcero uses the latest AI advances for frictionless access to trusted answers, knowledge, and learning. Their language intelligence platform harnesses artificial intelligence to support life sciences and medical affairs teams, including powering their augmented intelligent literature monitoring service.   In this episode you will learn: What Sorcero is and how it works The use case for Sorcero  How pharma can use artificial intelligence for intelligent literature monitoring Why Sorcero is a necessity for organisations that need the most relevant and impactful life sciences information  How Sorcero will save you money and make your team more productive   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   Click for more information and for resources mentioned in this episode: www.sorcero.com   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter
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Oct 4, 2022 • 45min

E29: How Pharma can reduce their cybersecurity risk

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Ariel Evans, CEO of Risk Q and expert in risk management and cybersecurity. Ariel has over 30 years of business and operational leadership; she has built market-defining, data and analytics businesses, and is a thought leader and author in cyber risk, cybersecurity, privacy, and cyber regulation.   Risk Q gives executives the tools they need to prioritise and manage cybersecurity. They provide Ransomware strategies that analyse when to pay the hackers versus when it is better to restore. They reduce malware exposure and advise on regulatory compliance.   In this episode you will learn: Why you should be using Risk Q What to do to avoid ransomware attacks How to minimise your cyber risk Why Pharma needs to take risk management seriously   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   Click for more information and for resources mentioned in this episode: https://risk-q.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter
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Sep 27, 2022 • 19min

E28: How patient groups are advancing blockchain use and what pharma can learn

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Jeanne Barnett, founder of cysticfibrosis.com.    The non-profit is organised exclusively for charitable, scientific, and educational purposes. More specifically, to provide to the cystic fibrosis community education, learning tools, and access concerning scientific genetic testing, healthcare products, and product information.   Jeanne is a patient advocate who sees the potential for Al and blockchain technology to improve health care services. Privacy and data ownership are of higher importance than ever before, with ownership rights often not authorised by the private people whose data it is. The financial gains made from personal data are not seen by the individuals whose data it is.    Pharmaceutical industry practitioners all work tirelessly to ensure patient data stays private and secure. With blockchain technology and artificial intelligence now advancing the industry faster than ever, patients can take ownership of their data.   In this episode you will learn:  Why Jeanna started buying medical domain names What needs to be done to reduce the cost of health care How blockchain technology will improve patient data rights   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   Click for more information and for resources mentioned in this episode:  https://cftechnology.org/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.
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Sep 20, 2022 • 37min

E27: How pharma can use AI to improve results in change management during digital transformation

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Dima Syrotkin, CEO and Co Founder of Pandatron.   Most people lack the tools and knowledge to develop themselves and their well-being in a structured format. The same is true of companies and their approaches to helping their employees grow and prosper.    By chatting with their Micro-Coaching bot for 30 minutes per week, you can discover what matters most and take immediate steps in realising your goals. Using a mix of AI and evidence-based coaching methods, Pandatron makes the service of business coaching accessible to all levels of employees and not just management.   In this episode you will learn: What Pandatron is How Pandatron works Why Pandatron is a necessary tool for coaching your staff   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   Click for more information and for resources mentioned in this episode: pandatron.ai   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter

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