AI For Pharma Growth

Dr Andree Bates
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Dec 13, 2022 • 33min

E39 | How to use AI and Tech to apply good decision making to medicines

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Dr. Andrew Rut, CEO of My Meds & Me.    They discuss how AI and technology can be used to improve decision making in the world of medicine.   AI in the pharmaceutical world helps doctors and other medical professionals make more informed decisions about the medicines they prescribe. By using machine learning algorithms, doctors can better understand the risks and benefits of different medications, make more informed choices, and identify any potential side effects of medications.   In this episode you will learn: How can AI and technology be used to improve decision making in the world of medicine What are some specific ways that AI can be used to help doctors prescribe medications How can AI be used to identify potential side effects of medications How can AI be used in the development of new medications   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   Click for more information and for resources mentioned in this episode: https://mymedsandme.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter
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Dec 6, 2022 • 18min

E38 | Pharma’s tough pill to swallow

In this episode of AI For Pharma Growth, Dr Andree Bates explains what pharma’s tough pill to swallow will be.   Dr. Andree Bates, is on a mission to infuse AI and innovation strategy to transform results across the biopharma industry and to turn that into sustainable growth.    Healthcare is changing rapidly, new technologies and techniques have introduced medical interventions and new approaches. Advances in artificial intelligence have changed customer expectations, with the emphasis now on patient outcomes and affordability, which in this episode Andree explains in more detail.    In this episode you will learn: The changing environment in pharma these days. Where AI is in pharma and biotech How AI is used in R&D, clinical trial design, and market access What’s changing in the world of pharmaceuticals   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter
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Nov 29, 2022 • 1h 3min

E37: How to Use Conversational AI Effectively in Pharma Sales and Marketing

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Dr John Reeves, CEO and Richard Marcil, COO of Conversation Health.   Conversation Health generates AI-Driven Virtual Experience for Healthcare and Life Sciences. It’s the only platform that is designed specifically for the needs of the pharmaceutical industry using natural language processing and machine learning. There are so many applications for this from medical and clinical to sales and marketing. This episode is focused on the sales and marketing applications.   In this episode you will learn: What the main types of problems that pharma sales and marketing teams face  The difference between new generation chatbots and old generation chatbots How digital touch points can be turned into a conversational experience The three key things required for a great conversational experience   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   Click for more information and for resources mentioned in this episode:  https://www.conversationhealth.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter
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Nov 22, 2022 • 35min

E36: How To Use AI To Know If Your Drug Is Optimally Priced

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Alan Crowther who leads the Navlin practice at the company Eversana.     Eversana’s integrated platform combines data and artificial intelligence powered insights to answer pricing and access questions.    In this episode, Alan explains how to use artificial intelligence to make sure that you get your drug price right from the beginning. Pricing is one of the most difficult parts to get right for a launch and artificial intelligence might be able to help improve your company's launch price and get better results.   In this episode you will learn:  What Eversana is  How Navlin helps to improve pricing decisions What data Navlin uses to make pricing decisions How does AI differ from the traditional pricing approach   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   Click for more information and for resources mentioned in this episode:  data.navlin.com   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI-powered tools that are the secret behind some time-saving and supercharged revenue-generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter 
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Nov 15, 2022 • 27min

E35: How Pharma Can Use AI to Personalize Learning and Development

Discover how artificial intelligence is reshaping learning and development in the pharmaceutical industry. Dive into the challenges of traditional training methods and the innovative blended learning approach that combines digital and face-to-face methods. Hear about personal journeys from sports to pharma, and explore the significant improvements in engagement and efficiency brought by AI. The conversation emphasizes the need for tailored learning experiences and offers insights into the future of training programs in this evolving landscape.
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Nov 8, 2022 • 17min

E34: What are Digital Colleagues and how can they help Pharma?

In this episode of AI For Pharma Growth, Dr Andree Bates is interviewed by Alistair Agnew from Amelia AI. Amelia is much better than a chatbot because Amelia communicates using human-like interactions.    They discuss the benefits of having digital AI colleagues which use conversational AI to perform tasks that don’t explicitly require a human, such as scheduling and customer service.    Conversational AI is more scalable, intuitive and informative but is still not widely used. Andree highlights how things like a lack of understanding of how advanced these tools are is holding conversational AI back from being implemented into more organisations.   In this episode you will learn: What a digital colleague is How conversational AI can be incorporated into the workplace Why Chatbots are outdated  The benefits of conversational AI   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   Click for more information and for resources mentioned in this episode: amelia.ai   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter
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Nov 1, 2022 • 29min

E33: How to make good decisions when implementing NBA in pharma:  How to Define NBA Implementation Success in Pharma

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by  Alan Kalton, Senior Vice President of sales for Aktana and GM of Aktana’s European division & Olivier Aurand, IT Director at Mundipharma.     Aktana is the category creator and leader of intelligent engagement in the global life sciences industry and helps companies strengthen their relationships with healthcare providers to inspire better patient care.    Mundipharma is dedicated to bringing innovative treatments to patients in the areas of Pain Management, Infectious Disease and Consumer Healthcare as well as other severe and debilitating disease areas.   In the final part of this three-part series on Next Best Action, Alan and Olivier discuss Next Best Action implementation success in pharma. In most industries you can just look at the individual sales, but things are different in pharma. For a start, in most countries we don't have access to individual prescribing data, and even if you do have access to these records companies can be reluctant to use that due to challenges around data privacy.    In this episode you will learn: What are some of the benefits of Next Best Action What does an express action do to make the whole infrastructure more impactful How does one define success with the Next Best Action implementation   Schedule a 15 minute conversation with Aktana to discuss your commercial outreach goals and determine your readiness for an AI-driven omnichannel solution: https://www.aktana.com/request-a-demo/   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter 
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Oct 25, 2022 • 30min

E32: How to make good decisions when implementing NBA in pharma: How to Design an NBA System for Global Scale

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by  Alan Kalton, Senior Vice President of sales for Aktana and GM of Aktana’s European division & Olivier Aurand, IT Director at Mundipharma.   Aktana is the category creator and leader of intelligent engagement in the global life sciences industry and helps companies strengthen their relationships with healthcare providers to inspire better patient care.    Mundipharma is dedicated to bringing innovative treatments to patients in the areas of Pain Management, Infectious Disease and Consumer Healthcare as well as other severe and debilitating disease areas.   In this second part of a three-part series, Alan and Olivier examine how to design Next Best Action for scale.    In this episode you will learn:  What to do to scale NBA to be useable on a global scale Why some markets struggle to implement NBA  Why Pharma companies need to work in a more agile way How to overcome the regulatory and compliance issues based around using NBA in Pharma Advice for Pharma Leaders to engage their organisation to design an NBA program at scale   Schedule a 15 minute conversation with Aktana to discuss your commercial outreach goals and determine your readiness for an AI-driven omnichannel solution: https://www.aktana.com/request-a-demo/   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter
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Oct 18, 2022 • 21min

E31: How to make good decisions when implementing NBA in pharma: The Data Conundrum

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by  Alan Kalton, Senior Vice President of sales for Aktana and GM of Aktana’s European division & Olivier Aurand, IT Director at Mundipharma.   Aktana is the leader of intelligent engagement in the global life sciences industry and helps companies strengthen their relationships with healthcare providers to inspire better patient care.    Mundipharma is dedicated to bringing innovative treatments to patients in the areas of Pain Management, Infectious Disease and Consumer Healthcare as well as other severe and debilitating disease areas.   Pharma companies are introducing artificial intelligence powered Next Best Action (NBA) to drive proactive business intelligence into commercial execution. Next Best Action, also called context marketing, identifies the needs of individual physicians at specific moments of engagements to assist in the organisation of creating the right personalised content in the right channels at the right time, for every individual physician in a meaningful way and in real time. This creates a strong customer experience, alongside essential support for both sales and marketing professionals, while simultaneously providing stronger business results.    Alan & Olivier discuss some of the challenges and opportunities associated with delivering Next Best Action at scale, and reference the importance of using artificial intelligence and machine learning as it advances in its use cases.    In this episode you will learn: What needs to be done to implement Next Best Action (NBA) into Pharma How to make good decisions when implementing NBA in pharma What behavioural changes need to be made to stimulate the use of NBA The strategies to use help speed up the implementation of NBA Why markets are resistant to NBA   Schedule a 15 minute conversation with Aktana to discuss your commercial outreach goals and determine your readiness for an AI-driven omnichannel solution: https://www.aktana.com/request-a-demo/   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter
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Oct 11, 2022 • 35min

E30: How pharma can use AI for intelligent literature monitoring

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Richard Graves, Co-founder & CCO of Sorcero.   Sorcero is an artificial intelligence platform combining machine learning with a powerful natural language understanding engine that is democratising enterprise access to cognitive technology.    Sorcero uses the latest AI advances for frictionless access to trusted answers, knowledge, and learning. Their language intelligence platform harnesses artificial intelligence to support life sciences and medical affairs teams, including powering their augmented intelligent literature monitoring service.   In this episode you will learn: What Sorcero is and how it works The use case for Sorcero  How pharma can use artificial intelligence for intelligent literature monitoring Why Sorcero is a necessity for organisations that need the most relevant and impactful life sciences information  How Sorcero will save you money and make your team more productive   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   Click for more information and for resources mentioned in this episode: www.sorcero.com   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.   Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter

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